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Introduction - This is Business. <p>Smart Business.</p> <p>Your Place in the Corporate World.</p> <p>Part I - Efficient Customer Value Creation.</p> <p>How do Companies Create Value?</p> <p><i>Creating Value for Customers.</i></p> <p>How to Meet Customers' Needs.</p> <p>Earning the Customers' Trust.</p> <p>Persuading Customers to Buy Your Products.</p> <p><i>Being Efficient.</i></p> <p>Efficiency Gains from Technology Investment.</p> <p>Learning How to be More Efficient.</p> <p>Part II - Good Management.</p> <p>How to Manage.</p> <p><i>Management.</i></p> <p>How to Delegate.</p> <p><i>Strategy.</i></p> <p>Forecasting Market Dynamics.</p> <p>Creating a Lasting Competitive Advantage.</p> <p>A Systematic Approach to Planning.</p> <p><i>Organization.</i></p> <p>Designing an Effective Organization.</p> <p>How to Manage Change.</p> <p>Keeping Track of the Money.</p> <p>The Future of Business.</p> <p>Part III - Achieving Personal Success.</p> <p>How to Achieve Personal Success in Business.</p> <p>How to Become a Great Manager.</p> <p>How to Teach Yourself New Skills.</p> <p>Appendix.</p> <p>Index.</p>

<b>James Leibert</b> is a strategy consultant who has helped some of the biggest companies in the US, Europe, South East Asia and Australasia to rescue failing businesses and to develop new ones, to overtake competition and to improve their efficiency. He was awarded his MBA (with distinction) at INSEAD, one of the world's leading international business schools.<br /> You can contact the author on jamesleibert@hotmail.com

It's easy to become overwhelmed by the sheer volume of information about business.  A quick glance at the shelves of any bookstore presents a cacophony of advice, fads and panaceas.  It's about time someone sifted through it all to provide a clear picture of what business is really about and to highlight the rare nuggets of valuable insight. <p><i>Smart Business</i> is the book you've been looking for - it guides you past the hype and the jargon to show you what the basics of sound business practice are, and what are the key drivers behind every successful organization.  James Leibert takes you on a high-speed tour of the smartest business ideas, showing you which are useful and where to find out more.  Along the way you'll learn the essential secrets behind any successful business:</p> <ul> <li> <div>the highest priority is to create a real value for your customers as efficiently as possible.  Making money will inevitably follow</div> </li> <li> <div>get an edge over your competitors using one of three basic methods: constantly innovating; focusing on one small part of the market, or dominating key industry resources</div> </li> <li> <div>make management more effective by helping employees innovate and solve problems themselves</div> </li> <li> <div>keep control of the company by getting the right information at the right time</div> </li> <li> <div>navigate corporate politics without having to become a politician</div> </li> <li> <div>always keep one eye on the future</div> </li> </ul> <p>Whether you are an entrepreneur or an executive, a supplier of an shareholder, this is the only book you'll ever need to help  you make sense of the business world.</p>

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