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Introduction. <p><b>CHAPTER 1 INNOVATION, SURVIVAL, AND THE "AHA!" MOMENT.</b></p> <p>How Do I Get to "Aha!"?</p> <p>Innovation Is Not a Luxury.</p> <p>Where Does Innovation Begin?</p> <p><b>CHAPTER 2 THE INNOVATOR'S MANIFESTO ROBERT'S RULES OF INNOVATION.</b></p> <p>Inspire.</p> <p>No Risk, No Innovation.</p> <p>New Product Development Process.</p> <p>Ownership.</p> <p>Value Creation.</p> <p>Accountability.</p> <p>Training and Coaching.</p> <p>Idea Management.</p> <p>Observe and Measure.</p> <p>Net Result and Reward.</p> <p><b>CHAPTER 3 THE INNOVATION AUDIT THE INVALUABLE DISCOVERY PROCESS THAT SETS THE STAGE FOR ACTION.</b></p> <p>The Audit Process.</p> <p>The Short Audit.</p> <p>The In-Depth Audit.</p> <p>The Importance of Establishing a Benchmark.</p> <p><b>CHAPTER 4 INNOVATION EMANCIPATION KEYS TO FREEING YOUR INNER INNOVATOR.</b></p> <p>Defeating Devil's Advocates to Become an Agent for Change.</p> <p>Innovation Democratization is the Key.</p> <p>The Role of the Consensus Builder.</p> <p>The Path of an Innovation Champion.</p> <p>The Innovation Pay-Off: A Quick, Real-Life Story.</p> <p><b>CHAPTER 5 INNOVATION IN THE TIME OF MULTINATIONAL TEAMS.</b></p> <p>The Care and Feeding of Creatives.</p> <p>For Creative People, It's About More Than Money.</p> <p>Babel, Babble and the Global Team Leader.</p> <p>Team Building, One Step at a Time.</p> <p>Viva la Difference!</p> <p>Aretha Was Right: It's All About R-E-S-P-E-C-T.</p> <p><b>CHAPTER 6 PATENTLY OBVIOUS THE CARE AND FEEDING OF YOUR INTELLECTUAL PROPERTY.</b></p> <p>Intellectual Property: The Big Picture.</p> <p>Intellectual Property 101.</p> <p>Frequently Asked Questions.</p> <p>Remember: The Wolves Are Always At the Door.</p> <p><b>CHAPTER 7 INNOVATION IMPLEMENTATION.</b></p> <p>Getting Started.</p> <p>Define Your Organization's Needs.</p> <p>NPD Process in Action.</p> <p>Creating a Roadmap to Success.</p> <p>Guidelines for Progress.</p> <p><b>CHAPTER 8 INNOVATION CHECKLIST.</b></p> <p>Pre-Flight Preparation.</p> <p>Or, If You <i>Really</i> Want Your Innovation Program To Flop…</p> <p>Advice – and Encouragement -- from the Pros: A Roundtable Discussion.</p> <p>Sustainable Innovation and You.</p> <p>APPENDIX A PRODUCT DEVELOPMENT PROCESS.</p> <p>APPENDIX B THE FIVE STAGES OF THE PRODUCTION DEVELOPMENT PROCESS: EXAMPLE 1</p> <p>APPENDIX C. THE FIVE STAGES OF THE PRODUCTION DEVELOPMENT PROCESS: EXAMPLE 2</p> <p>Key Resources and Links.</p> <p>Acknowledgments.</p> <p>About the Authors.</p> <p>Index.</p>

<p><b>ROBERT F. BRANDS</b> is President and founder of Brands & Company, LLC (<b>www.innovationcoach.com</b>). Having gained hands-on experience in bringing innovation to market, creating and improving the necessary product development processes and needed culture, he delivered on his charter to bring "at least one new product per year to market"—resulting in double-digit profitable growth and share-holder value. <p><b>MARTIN J. KLEINMAN</b> is a New York–based business writer and marketing communications specialist (<b>www.commstratpr.com</b>). His experience includes work at a wide range of companies, such as DuPont, Johnson & Johnson, Mattel, Infiniti Automobiles, Coors, American Express, Fidelity, and more.

<p><b>Praise for <i>ROBERT'S RULES OF INNOVATION</i></b> <p>"One surefire way to develop a compelling, competitive advantage is through Innovation. Every company needs this well-crafted blueprint to Innovation success."<br/> <b>—Jaynie Smith,</b> coauthor, <i>Creating Competitive Advantage</i> and President, Smart Advantage, Inc. <p>"I like <i>Robert's Rules of Innovation</i> because it provides practical guidelines for ensuring successful Innovation. The author's vast experience with Innovation projects provides context for understanding the challenges innovators are facing and how they can be overcome to become successful innovators."<br/> <b>—Han Gerrits,</b> CEO, Innovation Factory, and Professor, Vrije Universiteit, Amsterdam <p>"I hate rulebooks. But I love <i>Robert's Rules of Innovation</i>. This highly practical book, with its hands-on advice and detailed guidelines, is guaranteed to help you turn Innovation from the enigmatic into the systematic."<br/> <b>—Rowan Gibson,</b> coauthor, <i>Innovation to the Core</i> <p>"Innovation: easy to talk about, hard to execute. Robert Brands teaches us not only how to create the conditions in which Innovation occurs, but how to verify that we've done our job at each stage. No business can truly compete without vibrant Innovation. <i>Robert's Rules of Innovation</i> shows us how to get there and—most importantly—how to be consistent at it. Highly recommended."<br/> <b>—Peter Firestein,</b> author, <i>Crisis of Character: Building Corporate Reputation in the Age of Skepticism</i> <p>"As corporations understand more and more that consumers own brands, <i>Robert's Rules of Innovation</i> brings the road map on how to deliver the new ideas people want to the market place."<br/> <b>—Marc Gobe,</b> President, Emotional Branding LLC and bestselling author, <i>Emotional Branding</i>

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