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Preface. <p>Acknowledgements.</p> <p>About the Author.</p> <p>Chapter 1 Why Management Failed.</p> <p>Chapter 2 What's Your Management Model?</p> <p>Chapter 3 Coordinating Activities: From Bureaucracy to Emergence.</p> <p>Chapter 4 Making and Communicating Decisions: From Hierarchy to Collective Wisdom.</p> <p>Chapter 5 Setting Objectives: From Alignment to Obliquity.</p> <p>Chapter 6 Motivating Employees: From Extrinsic to Intrinsic Motivation.</p> <p>Chapter 7 Four Models of Management.</p> <p>Chapter 8 The Change Agent's Agenda.</p> <p>Chapter 9 The Leader's Agenda.</p> <p>Epilogue Broadening the Debate on Reinventing Management.</p> <p>Notes.</p> <p>Index.</p>

<b>Julian Birkinshaw</b> is Professor of Strategic and International Management and Deputy Dean at the London Business School. He is also co-founder of the <i>Management Lab (MLab),</i> whose mission is to accelerate the evolution of management. Julian has published ten previous books on aspects of strategy and management, including <i>Giant Steps in Management</i> and <i>Inventuring</i>, and more than 70 articles in academic journals. He previously worked at the Stockholm School of Economics and the University of Toronto.

The recent economic crisis was not just caused by a failure of regulation or economic policy; it was a story of the failure of <i>management</i> in a fundamental sense – a deeply flawed approach to management that encouraged bankers to pursue opportunities without regard for their long-term consequences, and to put their own interests ahead of those of their employers and their shareholders. <p>And looking more widely, there is a creeping disenchantment with management as a profession: surveys show that managers generate less respect than lawyers and bankers in the eyes of the general public, and there are few if any positive role models for management.</p> <p>"Change isn't just for the rank-and-file anymore; it's coming for you. Instant access to information and global resources have changed the world we live and work in. Julian Birkinshaw shows that 19th century industrial management won't work in a 21st century fluid workplace. Read this, or prepare to be 'game-changed' by someone who has."<br /> —<b>Jack Hughes, CEO, TopCoder</b></p> <p>"Julian Birkinshaw provides a comprehensive, articulate, and important overview of the role of management in contemporary organizations' successes and failures. In so doing, he guides managers to think differently about how they do their job and researchers to ask somewhat different and more important and interesting questions. Birkinshaw is unique in his ability to cover this material with wisdom and rigor."<br /> —<b>Jeffrey Pfeffer, Professor, Stanford Graduate School of Business and author of <i>What Were They Thinking? Unconventional Wisdom About Management</i></b></p> <p>"Technological and social changes are having an enormous impact on the world of business, and on the way companies are managed. In this book, Julian Birkinshaw provides a roadmap for making sense of how the world of management is changing, and he provides useful advice for companies who want to harness the potential that Web 2.0 has to offer."<br /> —<b>PV Kannan, CEO, 24/7 Customer</b></p> <p>"We have used Professor Birkinshaw's ideas at DiGi, and they have helped us to frame our internal discussions about what our current management model is, and how we plan to evolve it in the years ahead."<br /> —<b>Johan Dennelind, CEO DiGi Telecommunications, Malaysia</b></p> <p>"Management is an important key quality which is frequently misunderstood. It is in fact a profession. Julian Birkinshaw provides a fresh new look at what management is really about and provides a useful framework to help executives make smarter choices in their work. The book is an estimable read for anyone who cares about improving professionalism and quality of management in the business world."<br /> —<b>Sir John Ritblat, Honorary President, The British Land Company</b></p> <p>"The need for an inside-out approach to management is brought out powerfully by Julian Birkinshaw in his latest work. Julian's book provides us with an 'alternate' view on reinventing management in today's changing environment. A refreshing read for managers and leaders."<br /> —<b>Vineet Nayar, CEO, HCL Technologies</b></p> <p>"We are the first human beings to live in an exponential age, and the first to be faced with a radically accelerating pace of change. Problem is, our organizations aren't up to the challenges this new reality imposes. The top-down, overly bureaucratic management model found in most companies was invented in the early decades of the 20th century, when chance was much better behaved. In this important new book, Julian Birkinshaw helps us look beyond our legacy management practices, and imagine bold new ways of leading, managing and organizing. Filled with mind-expanding examples, <i>Reinventing Management</i> is a must read for managers who want to build an organization that’s truly fit for the future."<br /> —<b>Gary Hamel, bestselling author of <i>The Future of Management</i></b></p>

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