Details

QR Codes Kill Kittens


QR Codes Kill Kittens

How to Alienate Customers, Dishearten Employees, and Drive Your Business into the Ground
1. Aufl.

von: Scott Stratten, Alison Kramer

11,99 €

Verlag: Wiley
Format: PDF
Veröffentl.: 30.09.2013
ISBN/EAN: 9781118786901
Sprache: englisch
Anzahl Seiten: 208

DRM-geschütztes eBook, Sie benötigen z.B. Adobe Digital Editions und eine Adobe ID zum Lesen.

Beschreibungen

<b>Easy to digest tips and tools on how <i>not</i> to run a business</b> <p>Experts are constantly telling us what we need to be doing to improve our businesses. Hundreds of books in the market are filled with advice from these experts. But how can you filter out all of the bad advice, misinformation, and misuse of business tools that is out there? None of us needs another list of what we should be doing. <i>QR Codes Kill Kittens</i> tells you what not to do. Easy to digest, easy to avoid. The book is separated into several sections, and each will include a story related to the topic in addition to tips and explanations on what not to do.</p> <ul> <li>Includes real-life examples along with tips and guidance on experts, human resources, marketing/branding, networking (in person and online), public relations, and customer service</li> <li>Written by Scott Stratten, author of <i>UnMarketing</i> and the President of UnMarketing.com, a company that combines efforts in viral, social, and authentic marketing; he has appeared on Mashable.com and CNN.com, and in the <i>Wall Street Journal, USA Today</i>, and <i>Fast Company</i></li> </ul> <p>It doesn't do you any good to do a few things right and a lot of things wrong. Find out what not to do. If reading this book saves just one kitten's life, it's worth it.</p>
<p>Introduction 1</p> <p><b>Chapter 1 They Don’t Work 5</b></p> <p>They Missed a Step 6</p> <p>Craptcha 8</p> <p>Not Working 9</p> <p>Anybody Got a Pen? 11</p> <p>Invasion of Sanity and Sanitation 12</p> <p>I Don’t Feel Special 14</p> <p>The Door to Digital Success 16</p> <p>Twipster 17</p> <p>O Canada 18</p> <p>Working Hard 19</p> <p>Mistaken Mobile Metrics 20</p> <p>Caution! Moving Walkway Ends before You Scan the QR Code! 21</p> <p>The Unknown Icon 22</p> <p>Where QR Codes Belong 24</p> <p>E.T., Don’t Phone Home 25</p> <p>Going Viral Isn’t a Science 26</p> <p>Pinterest Fail 27</p> <p>Phone Call on LAN 2 28</p> <p>The Autofollow 29</p> <p>Seems Legit 30</p> <p>Poor Wendy(s) 31</p> <p>Tunnel of QR Love 33</p> <p>Spaced Out 34</p> <p>A BlackBerry by Any Other Name 36</p> <p>Desktop Friendly 37</p> <p>What the Truck? 38</p> <p>Swipe Away 39</p> <p>Poor Baby 40</p> <p>Capital Offense 42</p> <p>Appealing QR Codes 44</p> <p>I Don’t Even . . . 46</p> <p>Useless Disclaimer 47</p> <p>Wait, What? 48</p> <p>One Potato, Two Potato, Three Potato, Scan! 49</p> <p><b>Chapter 2 Nobody Likes Them 51</b></p> <p>Making It Rain 56</p> <p>Well, That’s One Way to Reply 57</p> <p>Putting Your Foot Down on Fonts 58</p> <p>Oh, I Know 59</p> <p>BCC Is the New ABC 60</p> <p>Social SEO 61</p> <p>The Secret to Making You’re</p> <p>Book or Blog Go Viral 62</p> <p>Lead to Nowhere 63</p> <p>Never, Ever 64</p> <p>Pin the Tail on the Jackasses 65</p> <p>Please Prove Your Business Is a Moron 66</p> <p>Not So Special 67</p> <p>Frequently Futile 68</p> <p>Friendly Fire 69</p> <p>We Can Change 70</p> <p>Views Expressed 71</p> <p>e-Moms 72</p> <p>The Fashionable Riot 73</p> <p>Golden Product Placement 74</p> <p>Customer Disservice 75</p> <p>Get Off at the Next Stop 77</p> <p>Don’t Phone in Manners 78</p> <p>Can’t UnLink 79</p> <p>Face Palm 80</p> <p>Go Home Phone; You’re Drunk 81</p> <p>Self-Hatred 82</p> <p>Social Slam 84</p> <p>Seems Legit 85</p> <p>The End of Twitter 86</p> <p>All Your Privacy Belongs to Us 87</p> <p>Too Much Transparency 88</p> <p>A Social Layer 89</p> <p>Long Presentation Slide 90</p> <p>Exiting Your Brand 92</p> <p>Fighting Foodies 94</p> <p>At Least They Cleaned the</p> <p>Important Part 95</p> <p>Vote for the Most Annoying Person 96</p> <p>Looks Like Magazines Do Still</p> <p>Have ROI 97</p> <p>Drive-by Articles 99</p> <p><b>Chapter 3 They’re Selfish 101</b></p> <p>It’s a Bird! It’s a Plane! 102</p> <p>Nobody Cares about Your Logo 104</p> <p>Checking Out 105</p> <p>Tell Me What to Say 106</p> <p>Not the Time 107</p> <p>Camera Shy 108</p> <p>It Can Hurt to Ask 109</p> <p>Simply Selfish 110</p> <p>Children Are Our Future 111</p> <p>It’s Still Burning 112</p> <p>If Pinocchio Had Teeth 113</p> <p>Are We Dating? 114</p> <p>Gimme Some More 115</p> <p>Fashion for Who? 116</p> <p>Sub QR 117</p> <p>e-Service Extraordinaire 118</p> <p>Maybe Their Phone Camera Is Detachable 119</p> <p>A Million Reasons to Cry 120</p> <p>The Big #Truth 122</p> <p>Perspective Is Everything 123</p> <p>I’m Not Saying T-Mobile Is Terrible at Twitter, But . . . 124</p> <p>Nothing Says Social Like SHOUTING 125</p> <p>I’m Pretty Sure This Is . . . 126</p> <p>Gap in Judgment 127</p> <p>The Most Misleading Man in the World 128</p> <p>Opt Out/In 129</p> <p>Number One 130</p> <p>Twitter Is Not a Megaphone 131</p> <p>Can You Hear Me Now? 133</p> <p>It’s a Trap 134</p> <p>You Are the Weakest Link 135</p> <p>Don’t Trend 136</p> <p>You Get What You Pay For 137</p> <p>Score! 138</p> <p>The Direct Mail Merge Tweet 139</p> <p>The iQRony 140</p> <p>Automated Authenticity 141</p> <p>The QR Matrix 142</p> <p>Antisocial Behavior Is the New Social Media 143</p> <p>Drawing a Blank 144</p> <p>Wait until You See It . . . 145</p> <p><b>Chapter 4 Your Time Is Better Spent Elsewhere 147</b></p> <p>Always Pay Your Web Designer 151</p> <p>Who Are They Talking To? 152</p> <p>Consider Location 153</p> <p>Value Good Employees 154</p> <p>Just Say No to Scheduling 155</p> <p>Invest in Communication Training 156</p> <p>Don’t Be an Asshole 157</p> <p>Remember to Switch to Your</p> <p>Personal Account 158</p> <p>A Message to Fast Food Workers 159</p> <p>Remember, Not Everything Is a Marketing Opportunity 160</p> <p>Remember, People Are Listening 161</p> <p>At Least Her First Name Isn’t Richard 162</p> <p>Don’t Get Caught Flying the Bird 163</p> <p>Remember, Youth Is Wasted on the Young 165</p> <p>Don’t Drive Your Customers to the Brink 166</p> <p>All-Caps Ketchup 168</p> <p>You Could Stand to Lose a Few Teeth 169</p> <p>Remember, Sometimes Private Messages, Go Public 170</p> <p>Don’t Hire Idiot Employees 171</p> <p>The Peak of Creative Stupidity 172</p> <p>I Can’t Breathe, I’m Laughing So Hard 174</p> <p>Stop Scheduling Tweets 175</p> <p>Opinions Are Your Brand’s Reflection 176</p> <p>Less Than Joyful 177</p> <p>I’m in the Middle of an Awkward Sandwich 178</p> <p>Not So Friendly 179</p> <p>We Want “Whatever Your Name Is” Back! 180</p> <p>Take Away the Virtual Keys after Firing Someone 181</p> <p>Don’t Fake an Ovation 183</p> <p>The English Swear the Best 184</p> <p>Wheel of Misfortune 185</p> <p>Remember Your Manners 186</p> <p>Psychic Opt Out 187</p> <p>Pay Attention to Privacy 189</p> <p>Hire Better Employees 190</p> <p>Never Forget 191</p> <p>Don’t Invite Open-Ended Insults 192</p> <p>Conclusion 193</p>
<p><B>SCOTT STRATTEN</B> is the President of UnMarketing. He has written many fancy best-selling business books, but that shouldn’t influence this purchase. Go ahead, flip through it. It’s a freaking picture book, you either like it or you don’t. Scott was named one of the top five social media influencers in the world on Forbes.com.
<p><b>The kittens are counting on you.</b> <p>If you knew that your terrible business decisions could cost a kitten its life, would you still do it? Of course not. No one wants to hurt a kitten, and no one wants to damage their own business through easily avoidable mistakes. But the trick is knowing which things are the wrong things to do. <p>Experts are constantly telling us how to improve our businesses. Hundreds of books on the market are filled with advice from these experts. But how can you filter out all of the bad advice, misinformation, and misuse of business tools that’s waiting for you out there? None of us needs another list of what we should be doing. <i><b>QR Codes Kill Kittens</b></i> tells you what not to do—with advice that’s easy to digest on mistakes that are easy to avoid. <p>It’s like a picture book for the fed-up. <p>Using real-life examples from human resources, marketing, branding, networking (in person and online), public relations, and customer service, <i><b>QR Codes Kill Kittens</b></i> offers tips and guidance on how to prevent slip-ups such as: <ul><li>Using QR codes, and other bright and shiny technologies, because you can, and not because you should</li> <li>Insulting, ignoring, and generally avoiding those “pesky” customers</li> <li>Trying to profit from world events, disasters, and other self-interested social media practices</li> <li>Thinking we can automate authenticity</li> <li>Focusing on what’s next, instead of working on fixing what you’re doing now</li> <li>And so many more cringe-worthy errors in judgment</li></ul> <p>It doesn’t do you any good to do a few things right and a lot of things wrong. Find out what not to do. If reading this book saves just one kitten’s life, it’s worth it. <p>Visit <b>UnMarketing.com</b>.

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