YouTubeTM For Dummies

 

by Doug Sahlin and Chris Botello

 

 

 

About the Authors

Doug Sahlin is an author, photographer, and videographer living in Lakeland, Florida. He is also the president of Superb Images, Inc., which is a wedding and event photography and videography company. He has written or co-authored 20 books on graphic, Web design, and video-editing and image-editing applications, including 50 Fast Digital Video Techniques and Photoshop CS2 for Digital Photographers Only. While working on his books, Doug has produced commercial photographs and video of actors, authors, architecture, automobile races, fashion models, food, landscapes, and products for his clients. His work has taken him from coast to coast and north to south, and has been seen in print and on the Web.

Chris Botello is a Photoshop artist and graphic designer living in Los Angeles, where he works as a retoucher and finisher on movie posters and marketing campaigns for the motion-picture industry.

Chris began his career in the graphic arts as print production manager for Premiere magazine. He designed movie posters for Miramax Films and was the art director for Microsoft’s launch of sidewalk.com/boston.

Chris is the author of a successful series of books on Adobe Photoshop, Illustrator, and InDesign for Thomson Course Technology. When not working, Chris loves to travel and gets the opportunity to do so as a guest instructor for Crystal Cruise Lines.

Dedication

Doug Sahlin: This book is dedicated to my best friend and mentor: my mother, Inez. I miss you, kiddo. Chris Botello: This book is dedicated to my friend Bill Miltenberger, who for years told me to “Get an agent, and in jig-time, you’ll be writing books in the big time.” Finally, I listened.

 

Authors’ Acknowledgments

Doug Sahlin: This is the section of the book where the authors have a chance to acknowledge, berate, condescend to, or mention people, places, or things that were helpful, instrumental, or played a major or minor part in the writing of the book. First and foremost, I would like to acknowledge my co-author: live and in living color from the Left Coast, the effervescent, holistic and synergistic Chris Botello. Many thanks to the fine folks at Wiley for publishing this really fine book. Thanks to Acquisitions Editor Steve Hayes for making this project possible and for reminding us when a deadline was about to go whooshing past. Thanks to our Project Editor, the ebullient, enthusiastic, and ecologically friendly Christopher Morris for providing copious comments and moral support while keeping us on track. Thanks to Margot Maley Hutchison for tidying up contractual details and tending to all the fine print. As always, thanks to my friends, mentors, and family. Special thanks to Karen, Ted, Colin, and Niki the Cat, also known as “Queen of the Universe.”

Chris Botello: With so many thank-you’s to go around, my first is to Doug Sahlin, co-author and Floridian mentor, who guided me through my first For Dummies book with wit and good humor. Thank you to Acquisitions Editor Steve Hayes and Project Editor Christopher Morris for shepherding the project and keeping us on track. Thanks to Carole McClendon for putting me in the right place at the right time. And thank you as always to my friends, my family, and Rex Rosen.

 

Publisher’s Acknowledgments

We’re proud of this book; please send us your comments through our online registration form located at www.dummies.com/register/.

Some of the people who helped bring this book to market include the following:

Acquisitions, Editorial, and Media Development

Senior Project Editor: Christopher Morris

Senior Acquisitions Editor: Steven Hayes

Copy Editors: Teresa Artman, Jennifer Riggs

Technical Editor: Douglas Spotted Eagle

Editorial Manager: Kevin Kirschner

Media Development and Quality Assurance: Angela Denny, Kate Jenkins, Steven Kudirka, Kit Malone

Media Development Coordinator: Jenny Swisher

Media Project Supervisor: Laura Moss-Hollister

Editorial Assistant: Amanda Foxworth

Senior Editorial Assistant: Cherie Case

Cartoons: Rich Tennant (www.the5thwave.com)

Composition Services

Project Coordinator: Jennifer Theriot

Layout and Graphics: Carl Byers, Stephanie D. Jumper, Laura Pence, Heather Ryan, Alicia B. South, Christine Williams

Proofreaders: Aptara, John Greenough

Indexer: Aptara

Anniversary Logo Design: Richard Pacifico

Publishing and Editorial for Technology Dummies

Richard Swadley, Vice President and Executive Group Publisher

Andy Cummings, Vice President and Publisher

Mary Bednarek, Executive Acquisitions Director

Mary C. Corder, Editorial Director

Publishing for Consumer Dummies

Diane Graves Steele, Vice President and Publisher

Joyce Pepple, Acquisitions Director

Composition Services

Gerry Fahey, Vice President of Production Services

Debbie Stailey, Director of Composition Services

Contents

Title

Introduction

About This Book

How to Use This Book

Foolish Assumptions

Conventions Used in This Book

How This Book Is Organized

Icons Used in This Book

Where to Go from Here

Part I : Curtain Up on Streaming Video

Chapter 1: Everything You Wanted to Know about YouTube

Charting YouTube

Touring the Tube

Finding the Perfect Video

Changing Your YouTube Preferences

Getting to Know Other Tubers

Creating the Perfect YouTube Video

Creating Specialty Accounts

YouTube for the Entrepreneur

YouTube and the Copyright Police

A YouTube Parental Guide

Being a Model YouTube Citizen

Seeking the YouTube Experience

Chapter 2: Registration, Please: Creating a YouTube Account

Signing Up with YouTube

Jumping through Security Hoops

Modifying Your YouTube Account

Closing Your Account

Chapter 3: A Guided Tour through the Tube

Viewing Top Videos

Browsing Videos by Category

Checking Out the YouTube Channels

Checking Out the YouTube Community Square

Getting Info and Help

Part II : So Many Videos, So Little Time

Chapter 4: Searching the Tube for Your One-in-a-Million Video

Finding More Than One Way to Search YouTube

Searching YouTube’s Video Vault

Changing Channels

Indulging Your Special Interests with Groups

Searching through Playlists

Sorting a Search

Sifting through a Category

Refining Your Search to Target Results

Expediting Your Search with Chris and Doug’s Tips and Tricks

Chapter 5: Customizing Your YouTube Experience

Saving Your Favorite Videos

Have It Your Way with Your Own Playlist

Channel Surfing

Get Me a Subscription

Communing with a Group

What’s Your Preference?

Customizing Your Channel’s Look

Chapter 6: Joining the YouTube Community

Networking with Other Tubers

Sharing Your YouTube Experiences

Weeding Out the Bad Stuff

Part III : Broadcasting Your Video to the World

Chapter 7: From Camcorder to YouTube

Recording the Perfect Video

From Source to Desktop

Digital Video 101 For Dummies

Freeware Applications for Optimizing Video

Super for Windows

Creating Instructional Videos

One Giant Step: Uploading Your Video

Chapter 8: Look at Me! Tips for Getting Your Video Seen

Your Video on the Cutting Floor

Adding Panache to Your Videos

Creating Image Slideshows

Getting Noticed on YouTube

Creating a Vlog

Chapter 9: Getting Famous on YouTube

Creating Specialty Accounts

Finding Performers on the Tube

Part IV : Famous Final Scene: YouTube for Fun and Profit

Chapter 10: Thinking outside the YouTube Box

Promoting Products and Services on YouTube

Creating a Professional Presentation

Adding a Video to an eBay Auction

YouTube + MySpace = YouTopia

YouTube and Other Online Communities

Advertising on YouTube

Chapter 11: Playing It Smart, Playing It Safe

Understanding the YouTube Community Guidelines

Avoiding Problems with Copyright Infringement

Chapter 12: Bam!! Kicking It up a Notch

Uploading a Video from Your Mobile Phone

Higher Education: Joining Your College’s Private Tube

Embedding YouTube Video in Your Web Site

Auto-Starting a Web Site YouTube Video

Creating a Video HTML E-Mail

Embedding Video in a WordPress Blog

Hacking YouTube

Part V : The Part of Tens

Chapter 13: Ten Tips for YouTube Videographers

Choosing a Camcorder

Mastering Your Recording Equipment

Steadying the Camcorder with a Tripod

Creating a Makeshift Studio

Recording Yourself

Creating a Makeshift Dolly

Recording Video from a Car

Creating a Documentary-Style Video

Capture Video with the Highest Quality

Multi-Purposing Your Video

Chapter 14: Ten Things Not to Include in Your Videos

10. Copyrighted Music

9. Nudity

8. Your Personal Identification

7. Your Big Thumb

6. Copyrighted Video

5. Your Spleen

4. Your Worst Enemy

3. The Scene of Your Last Crime

2. Your Death-Defying Acts

1. Roadkill

: Further Reading

Introduction

Do you have a video you want to share with a few friends, or perhaps, the world? Or perhaps, you’re the eclectic type who likes weird, wonderful, and obscure videos, the videos you can’t find at your local rental store. Either way, you can get what you want at YouTube.

YouTube is one of the most popular hangouts on the Internet. At YouTube, you find videos from actor wannabes, businessmen, and even political candidates. It’s a wild and wooly place, and like the New World when Columbus set foot on it in 1492, almost completely uncharted.

If you think of YouTube as a place where young adolescents spend their time watching questionable video clips, it’s time for you to experience the true marvels of YouTube and its wide and diverse community. It doesn’t matter what type of video trips your trigger, you’ll find it on the Tube. Oh yeah, you might as well get used to it; the Tube is how we refer to YouTube. And we call the people who use YouTube Tubers.

About This Book

The Tube has evolved during the past year. The Tube has so many new features and so many things you can do that assimilating them all is nearly impossible without a road map. The YouTube Web site has no road map, so we provide the next best thing: YouTube For Dummies (Wiley).

With this book, you have a handy reference to all features of the Tube and then some. When you need to find quick, concise information on how to do something, like find your type of video, all you need to do is let your fingers do the walking to the index or table of contents. That’s right, you don’t need to read this book from cover to cover; although we prefer that you do. Read the section that contains the information you need to know right now and then get back to the serious fun of surfing the Tube.

How to Use This Book

Park this book right next to your computer monitor, but please keep it out of the trajectory of any potential harm, such as coffee spills. Or if you’re in need of some exercise, put the book on a convenient bookshelf. But do remember where you put it. We guarantee that after you start surfing the Tube, you’ll refer to our book often.

The table of contents and the index can point you toward the information you need. But this isn’t just a reference book. Plenty of sections show you how to do things. For example, we devote entire chapters to showing you how to search for videos, how to shoot and upload videos, and how to get noticed on the Tube.

Foolish Assumptions

We assume that you have a computer with an Internet connection. We also assume that you have a connection that’s robust enough to play streaming video without interruption. That’s right, YouTube isn’t for those with dialup connections. We also assume that you have a video card capable of displaying millions of colors. Oh yeah, a sound card is a must too — that is, unless you like silent movies.

If you want to upload videos to the Tube, a camcorder or digital camera with a movie mode is a huge help. Otherwise, you’ll need a slew of videos to which you own the rights. That’s right, we assume you don’t want to break any copyright laws or fall afoul of the YouTube police. We also assume that you have a YouTube account. But if you don’t, there’s no need for concern. We show you how to set up a YouTube account in Chapter 2.

Conventions Used in This Book

Wiley designed the For Dummies series for busy people who don’t have time to read an entire book when they want to master a computer application or an interactive Web site, such as YouTube. The nice thing about a For Dummies book is that you don’t need an instruction manual to decipher the book. Each For Dummies book is neatly mapped out and easy to understand, with little or no technical lingo, and no bitter aftertaste. This book keeps with the tradition of a very user-friendly book.

When we show you how to do something, it’s all neatly broken down into steps. When instructions include something, like choose File⇒New, all you have to do is click the word File and then choose the word New from the drop-down list. (If you’re using Windows Vista for your operating system, File has been replaced with the Office Button, at the top-left of the window.)

How This Book Is Organized

This book is divided into five parts. Each part is comprised of chapters that contain related material. Each chapter is further subdivided into orderly segments that cover activities you’ll want to do at YouTube and techniques on how to create stellar videos for the Tube. Here’s the lowdown on each part.

Part I: Curtain Up on Streaming Video

Part I introduces you to the wonderful word of shared video that is YouTube. In Chapter 1, we give you a brief overview to what you can expect to find in the following chapters. After that, we give you a guided tour of the Tube and show you how to create your very own YouTube account.

Part II: So Many Videos, So Little Time

This part shows you how to find the type of videos you like to watch, how to customize your experience on YouTube, and how to become part of the YouTube community. In this part, we also show you how to subscribe to a YouTube channel, create playlists, and much more.

Part III: Broadcasting Your Video to the World

In Part III, we show you how to record videos with your camcorder, capture them to your computer, and then edit them. We also show you how to add pizzazz to your videos with video transitions, effects, titles, and more. We show you these techniques in Windows Movie Maker and iMovie. We also show you how to upload your videos to the Tube and then get them noticed.

Part IV: Famous Final Scene: YouTube for Fun and Profit

YouTube offers something for everyone. In this part, we show you how to embed YouTube videos in your Web site, blog, or MySpace page. We also show you how to utilize the Tube if you have a product to sell or want to direct traffic from the Tube to your Web site. Oh yeah, we also show you how to add a YouTube video to your eBay auction. How cool is that?

Part V: The Part of Tens

Part V tosses in 40 extra, little items designed to optimize your YouTube experience. In this section, you find tips for video and video bloggers, as well as a rundown of the ten best features you want to start using today, and a useful list of ten things to not include in your videos.

Icons Used in This Book

This book uses several icons, which you find in the page margins. Each icon represents a tidbit of wisdom we’ve discovered while surfing the Tube, creating video for the Tube, and so on.

When you see this icon, you find a little nugget of wisdom that shows you the best way to approach a task.

These are red flags to things you shouldn’t do. Trust us, when you see this icon, heed our advice because we’ve already found out the hard way.

These sections are for geeks, or people who tape their broken glasses back together and wear pocket pals. You know who you are.

These are little memory joggers; information pertinent to the task at hand that’s been covered already.

Where to Go from Here

Skim through the table of contents or the index and then read a section that piques your curiosity. We also suggest that you fire up your computer, launch your favorite Web browser, and log in to the Tube to put your newly found wisdom to immediate use.

Part I

Curtain Up on Streaming Video

In this part . . .

Chapter 1 gives you a general overview of YouTube and what you find in the rest of this book. Chapter 2 shows you how to set up and manage a YouTube account. Chapter 3 is a whirlwind tour of the Tube and a great introduction to all the cool and practical features you can start using today.