If you have, then you’re already interested in economics.

These are the sort of issues that we hear about every day in the newspapers and on the television news. There’s always been a certain fascination with what’s going on in the economy. This has been particularly true since the global credit crisis, with the recession that followed having had such as large impact on economies and businesses worldwide.

Never has it been more important to understand what’s going on in the world of economics. The last few years have shown us that we can’t always rely on strong economic growth and a rate of inflation that remains stable from one year to the next. Sometimes things go wrong, and when they do the economy is rarely out of the news.

To the uninitiated, understanding economics can be a daunting prospect. Sometimes news stories assume that the reader, viewer or listener knows more about economics than is actually the case. But you don’t need a degree to understand economics. In fact, economics is a very logical subject and the basics can be grasped very easily. It is no coincidence that the eighteenth century economist Adam Smith – dubbed the Father of Economics – began his career at Glasgow University as Professor of Logic.

What this book aims to do is to provide a basic introd­uction to the subject of economics. Understanding economics is one of the cornerstones of running any business. So having a feel for what’s going on in the economy will give you a much better idea of the factors that are driving your business – both now and in the future.

Whether you’re in business and want to have a better feel for the economic forces that are affecting your bottom line, or you’re just looking to improve your general awareness of how the economy works, then this book provides a simple introduction to the subject. It explains key economic ideas in simple terms, and we hope it will whet your appetite for reading more about the subject of economics in the future.

So, in summary, if you’re after an introduction to the broad field of economics then you need look no further than this book. Economics is a fascinating subject, one which is becoming ever more popular within schools and universities up and down the country. Take a look in your local bookshop and you’ll see how much interest there is by the number of books on popular economics and, in particular, the recent credit crisis.

This book gives you the resources you need to get a clearer picture of how the economy works, what economic developments mean for you and your business, and an ability to better understand the economic analysis and discussion you read in the newspapers and see on television every day.