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Table of Contents
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Additional Praise for The Little Book of Economics
“Greg Ip has the rare talent of making even the toughest topics easy to understand. In The Little of Book of Economics, he tells you what you need to know with superb clarity and memorable examples. I recommend this book to anyone who wants a clear explanation of how the forces of economics shape the world.”
—Michael J. Mauboussin, Chief Investment Strategist,
Legg Mason Capital Management;
Author of Think Twice
 
“The book is an excellent introduction to basic economic concepts and ideas explained in clear and thoughtful ways. A must read in economic literacy.”
—Nouriel Roubini, Professor of Economics,
New York University; Co-founder and
Chairman of Roubini Global Economics

Little Book Big Profits Series
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In the Little Book Big Profits series, the brightest icons in the financial world write on topics that range from tried-and-true investment strategies to tomorrow’s new trends. Each book offers a unique perspective on investing, allowing the reader to pick and choose from the very best in investment advice today.
 
Books in the Little Book Big Profits series include:
 
The Little Book That Beats the Market by Joel Greenblatt
The Little Book of Value Investing by Christopher Browne
The Little Book of Common Sense Investing by John C. Bogle
The Little Book That Makes You Rich by Louis Navellier
The Little Book That Builds Wealth by Pat Dorsey
The Little Book That Saves Your Assets by David M. Darst
The Little Book of Bull Moves in Bear Markets by Peter D. Schiff
The Little Book of Main Street Money by Jonathan Clements
The Little Book of Safe Money by Jason Zweig
The Little Book of Behavioral Investing by James Montier
The Little Book of Big Dividends by Charles B. Carlson
The Little Book of Investing Do’s and Don’ts by Ben Stein and Phil DeMuth
The Little Book of Bull Moves, Updated and Expanded by Peter D. Schiff
The Little Book of Commodity Investing by John R. Stephenson
The Little Book That Still Beats the Market by Joel Greenblatt
The Little Book of Economics by Greg Ip

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To Natalie and Daniel

Foreword
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IT WAS AS A 15-year-old at school in England that I was formally introduced to the subject of economics. And I immediately fell in love with it. Here was a subject that provided me with valuable tools to think about a range of topics, to formulate answers from first principles, and to pose additional interesting questions whose answers I was also eager to know.
My love affair with economics has blossomed and continues today. And I feel privileged as economics seems to be even more relevant and topical as time passes. It facilitates our understanding of the well-being of societies; it explains many of the daily interactions between individuals, companies, and governments; and it offers a guide to understanding the political and social trends that are shaping our world.
Simply put, economics is the key to understanding and analyzing both what is likely to happen and what should happen. Yet, as a topic, it is also horribly misunderstood and often overlooked.
Many believe that economics is too complex, too mathematical, and too arcane for them. Others question the benefits of investing their time and effort to get to know a subject that is the source of endless jokes, including presidential ones. (For example, President Harry S. Truman is said to have famously asked for a one handed economist, noting that “all my economists say, on the one hand and on the other.”)
Why am I telling you all this? Because I have come across a book that makes economics brilliantly accessible and, also, lots of fun (yes, economics can be fun!).
Forget about those heavy textbooks. Instead, read Greg Ip’s book. It is well written and highly engaging. Moreover, this book could not have been written by a more qualified person; and it could not come at a better time.
Greg first came to my attention, and that of my professional colleagues, through his reporting and analyses at the Wall Street Journal. We would all eagerly look forward to his columns for insights into economic developments and the outlook for policy.
Greg’s work at the Wall Street Journal, and now The Economist, is based on careful, in-depth research. It uses a robust set of analytical frameworks and reflects access to top policymakers and thinkers. And it is always relevant and timely. His columns have been the catalyst for interesting discussions at PIMCO’s Investment Committee as we all tried to better understand developments and detail our shared outlook for the economy and markets.
In his elegant book, Greg takes us on an informative and stimulating economic journey. We make multiple stops as we get exposed to basic topics (such as the drivers of economic growth and welfare) and delicate balances (such as the tug of war between inflation and deflation). We learn about how government actions impact the economy—be it through the familiar channel of public finances and interest rates, or the more complex web of regulations and prudential supervision.
The book offers us a wonderful mix of perspectives. We are treated to broad overview analyses that are reminiscent of looking at the landscape from a plane flying at 30,000 feet in a cloudless sky. We are also exposed to careful micro discussions, finding ourselves, as Greg puts it, “inside the sausage factory.”
As you would expect, Greg’s book also includes delightful discussions of one of his favorite topics—namely, the design and operation of monetary policy. We get a rare view into the mysterious world of the U.S. Federal Reserve where technocratic competence has to be combined with political savvy and judgment calls about the inherently uncertain balance of future risks and opportunities.
The book also provides us with numerous examples of how all this analysis applies to companies and people that are familiar to most of us. Indeed, the frequent real world snippets and text boxes are a great reminder of how economics plays out every day in the world around us.
Greg did more that produce an elegant book. He did so at a great time.
The global economy today is in a multiyear process of resetting after the 2008-2009 global financial crisis. This historical phenomenon is full of unfamiliar dynamics. It constantly questions “conventional wisdom” and it proceeds in a highly uneven and bumpy fashion.
No wonder economics features so prominently on the front pages of daily newspapers around the world. In industrial countries, there are frequent reports on the unusual level and composition of unemployment, the explosion in public debt and deficits, the volatility of exchange rates, the prospect for higher taxation, and the still fragile state of the banking system. In major emerging economies, you will find numerous articles on the sustainability of their development breakout phases, on controlling inflation and asset bubbles, and on resisting protectionist pressures from abroad.
Greg assembles and analyzes these pressing themes in a work that is as much a guidebook for our times as an explainer of economics. His brilliant book will help you identify and understand the economic forces that are dramatically reshaping the globe today, and having a major impact on our social and political outlook. It will expose you to the key issues in an engaging and enjoyable fashion. Even seemingly old hands like me will end up learning and re-learning critical aspects of this fascinating and relevant topic.
I hope that you enjoy this book as much as I did. It’s a must-read for all those wishing to understand what today’s world holds in store for them, for their children, and for their grandchildren.
—Mohamed El-Erian

Introduction
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IN THE SUMMER of 2009 the cover of The Economist portrayed an economics textbook melting into a puddle. “Of all the economic bubbles that have been pricked, few have burst more spectacularly than the reputation of economics itself,” it said.
That same summer, Paul Krugman, the Nobel prize—winning economist, surveyed the wreckage of the global economy and declared that most macroeconomics—the study of the broad economy—of the last 30 years was “spectacularly useless at best, and positively harmful at worst.”
For those of us whose job is to watch the economy, the last few years have been a trial by fire. Just a few years ago, we supposedly had it all figured out. Steady growth and low inflation were here to stay and nasty recessions were a thing of the past. Like the bathroom plumbing, the broad economy was something people didn’t think about because it worked fine. Who could blame the folks who watch over our economy, like central bankers, for being a bit smug?
We’ve now seen the worst crisis and the deepest recession since the 1930s, and unprecedented government firepower unleashed in response. It’s been a Galapagos Islands of economic exotica: central banks out of interest-rate bullets reaching for their monetary bayonets, debt crises stalking rich and poor countries, fear of inflation side by side with fear of deflation. The smiles have been wiped off the experts’ faces. The public’s indifference to the economy has been replaced by rapt attention and, let’s face it, a lot of fear.
With such a turbulent and uneasy global economy, clear explanations of what’s going on are vital. Yet, most people find economics shrouded in jargon and dry numbers. The Little Book of Economics provides the solution.
Telling the story of our economy has been my stock in trade for 20 years now. At newspapers in Canada, then at the Wall Street Journal, and now The Economist, I’ve followed markets, talked to workers, visited businesses, and got to know central bankers. Then I’ve explained to readers and listeners in plain, simple terms, what’s going on in the economy, why, and how it affects them.
I was introduced to economics as a child. My mother, a practicing economist, now retired, delighted in trying to apply what she knew about the dismal science to her four children’s upbringing. We must have been the only kids in town whose weekly allowance was indexed to inflation. I took economics in college, though not intending to write about it; I just wanted a fallback in case journalism didn’t work out. Right out of college, I joined a metropolitan daily newspaper that put me on the night shift covering local politics, crime, and the like, a lot of which never made it into the paper. The business section, however, had lots of space in it and regular hours, so I got a transfer. Soon, I was writing about the economy and the markets, and loving it.
In the process, I discovered a chasm between the economics taught in college and the real world. Textbooks go on about the money supply but it turns out central banks ignore it. Simple questions like “how big is the national debt?” have complicated answers. I learned about fiscal policy but not about debt crises.
So I wrote this book with those lessons in mind. This is not a book for PhD economists, but for the citizen and investor on Main Street. I’ve explained the essential concepts with real life examples and analogies, and shown the forces behind the news and events of the last two years. I’ve left out the dense and unappealing jargon. If only the world would do the same! But of course, in the world of economics you will run into jargon, so I’ve prepared you by putting a section called “Into the Weeds” in most chapters. By the phrase “into the weeds,” I mean the internal guts of the economy: the data, the people, the lingo. Don’t be frightened by these sections; they are perfect primers for anyone who wants to follow the markets and the economy in detail. Finally, I’ve boiled down everything in each chapter into “The Bottom Line.” If you read nothing else in the chapter, read this: it will tell you the essentials in a few short sentences.
There’s much more to economics than what I could put into The Little Book of Economics so please visit my web site, , where you’ll find a more complete list of sources used in this book, suggestions for further reading, more of my own articles, and answers to questions about things this book discusses.
We’ve been through a lot of economic trauma in the last few years, but economics still offers essential tools for understanding it. This book will put those tools in your hands.

Chapter One
The Secrets of Success
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How People, Capital, and Ideas Make Countries Rich

POP QUIZ: The year is 1990. Which of the following countries has the brighter future?
The first country leads all major economies in growth. Its companies have taken commanding market shares in electronics, cars, and steel, and are set to dominate banking. Its government and business leaders are paragons of long-term strategic thinking. Budget and trade surpluses have left the country rich with cash.
The second country is on the brink of recession, its companies are deeply in debt or being acquired. Its managers are obsessed with short-term profits while its politicians seem incapable of mustering a coherent industrial strategy.
You’ve probably figured out that the first country is Japan and the second is the United States. And if the evidence before you persuaded you to put your money on Japan, you would have been in great company. “Japan has created a kind of automatic wealth machine, perhaps the first since King Midas,” Clyde Prestowitz, a prominent pundit, wrote in 1989, while the United States was a “colony-in-the-making.” Kenneth Courtis, one of the foremost experts on Japan’s economy, predicted that in a decade’s time it would approach the U.S. economy’s size in dollar terms. Investors were just as bullish; at the start of the decade Japan’s stock market was worth 50 percent more than that of the United States.
Persuasive though it was, the bullish case for Japan, as fate would have it, turned out completely wrong. The next decade turned expectations upside down. Japan’s economic growth screeched to a halt, averaging just 1 percent from 1991 to 2000. Meanwhile, the United States shook off its early 1990s lethargy and its economy was booming by the decade’s end. In 2000, Japan’s economy was only half as big as the U.S. economy. The Nikkei finished down 50 percent, while U.S. stocks rose more than 300 percent.
What explains Japan’s reversal of fortune and its decade-long economic malaise? Simply put, economic growth needs both healthy demand and supply. As is well known, Japan’s demand for goods and services suffered when overinflated stocks and real estate collapsed, saddling companies and banks with bad debts that they had to work off. At the same time, though less well known, deep-seated forces chipped away at Japan’s ability to supply goods and services.
The supply problem is critical because in the long run economic growth hinges on a country’s productive potential, which in turn rests on three things:
1. Population
2. Capital (i.e., investment)
3. Ideas
Population is the source of future workers. Because of a low birth rate, an aging population and virtually nonexistent immigration, Japan’s working-age population began shrinking in the 1990s. A smaller workforce limits how much an economy can produce.
Capital and ideas are essential for making those workers productive. In the decades after World War II, Japan invested heavily in its human and economic capital. It educated its people and equipped them with cutting-edge technology adapted from the most advanced Western economies in an effort to catch up. By the 1990s, though, it had largely caught up. Once it had reached the frontier of technology, pushing that frontier outwards would mean letting old industries die so that capital and workers could move to new ones. Japan’s leaders resisted the bankruptcies and layoffs necessary for that to happen. As a result, the next wave of technological progress, based on the Internet, took root in the United States, whose economic lead over Japan grew sharply over the course of the 1990s.

A Recipe for Economic Growth

Numerous factors determine a country’s success and whether its companies are good investments. Inflation and interest rates, consumer spending, and business confidence are important in the short run. In the long run, though, a country becomes rich or stagnates depending on whether it has the right mix of people, capital, and ideas. Get these fundamentals right, and the short-run gyrations seldom matter.
Until the eighteenth century, economic growth was so slight it was almost impossible to distin- guish the average Englishman’s standard of living from his parents’.
Between 1945 and 2007 the United States economy went through 10 recessions yet still grew enough to end up six times larger with the average American three times richer.
We’ve taken growth for granted for so long that we’ve forgotten that stagnation could ever be the norm. Yet, it once was. Until the eighteenth century, economic growth was so slight it was almost impossible to distinguish the average Englishman’s standard of living from his parents’. Starting in the eighteenth century, this changed. The Industrial Revolution brought about a massive reorganization of production in England in the mid-1700s and later in Western Europe and North America. Since then, steady growth—the kind that the average person notices—has been the norm. According to economic historian Angus Maddison, the average European was four times richer in 1952 than in 1820 and the average American was eight times richer.
In the pre-industrial era, China was the world’s largest economy. Its modest standard of living was on a par with that of Europe and the United States. But China then stagnated under the pressure of rebellion, invasion, and a hidebound bureaucracy that was hostile to private enterprise. The average Chinese was poorer in 1952 than in 1820.
So why do some countries grow and some stagnate? In a nutshell, growth rests on two building blocks: population and productivity.
1. Population determines how many workers a country will have.
2. Productivity, or output per worker, determines how much each worker earns.
The total output a country can produce given its labor force and its productivity is called potential output, and the rate at which that capacity grows over time is potential growth. So if the labor force grows 1 percent a year and its productivity by 1.5 percent, then potential growth is 2.5 percent. Thus, an economy grows.

Take a Growing Population

Let’s recap. An economy needs workers in order to grow. And, usually, the higher the population, the higher the number of potential workers. Population growth depends on a number of factors including the number of women of child-bearing age, the number of babies each woman has (the fertility rate), how long people live, and migration.
In poor countries, many children die young so mothers have more babies. As countries get richer and fewer children die, fertility rates drop and, eventually, so does population growth. As women have fewer children, more of them go to work. This demographic dividend delivers a one-time kick to economic growth. For example, it was a major contributor to East Asia’s growth from the 1960s onward and to China’s growth after the introduction of its one-child policy. But a country only gets to cash in its demographic dividend once. Eventually, as population growth slows, it ages and each worker must support a growing number of retirees. If fertility drops much below 2.1 babies per woman, the population will shrink unless it is offset by higher immigration. For this reason, a demographic cloud hangs over China. It may be “the first country to grow old before it grows rich,” say population experts Richard Jackson and Neil Howe. Its fertility rate is below two and its working-age population will start to decline around 2015.

Add Capital

A country is not rich, though, just because it has a lot of people—just look at Nigeria, which has 32 times as many people as Ireland but an economy of roughly equal size.
The reason for this population/economic size disparity is that the average Nigerian is much less productive than the average Irishman. For a country to be rich—that is, for its average citizen to enjoy a high standard of living—it must depend on productivity, which is the ability to make more, better stuff out of the capital, labor, and land it already has.
Productivity itself depends on two factors: capital and ideas.
You can raise productivity by equipping workers with more capital, which means investing in land, buildings, or equipment. Give a farmer more land and a bigger tractor or pave a highway to get his crops to market, and he’ll grow more food at a lower cost. Capital is not free, though. A dollar invested for tomorrow is a dollar not available to spend on the pleasures of life today. Thus, investment requires saving. The more a society saves, whether it’s corporations or households (governments could save but are more likely to do the opposite), the more capital it accumulates.
Capital, though, will only take a country so far. Just as your second cup of coffee will do less to wake you up than your first, each additional dollar invested provides a smaller boost to production. A farmer’s second tractor will help his productivity far less than his first. This is the law of diminishing returns.

Season with Ideas

How do you overturn the law of diminishing returns? With ideas. In 1989, Greg LeMond put bars on the front of his bicycle that enabled him to ride in a more aerodynamic position. This simple idea sliced seconds off his time, allowing him to beat Laurent Fignon and win the Tour de France.
New ideas transform economic production the same way. By combining the capital and labor we already have in a different way, we can produce different or better products at a lower cost. “Economic growth springs from better recipes, not just from more cooking,” says Paul Romer, a Stanford University economist. For example, DuPont’s discovery of nylon in the 1930s transformed textile production. These man-made fibers could be spun at far higher speeds and required far fewer steps than cotton or wool. Combined with faster looms, textile productivity has soared, and clothes have gotten cheaper and better.
The productive power of ideas is nothing short of miraculous. Investing in more buildings and machines costs money. But a new idea, if it’s not protected by patent or copyright, can be repro- duced endlessly for free.
The productive power of ideas is nothing short of miraculous. Investing in more buildings and machines costs money. But a new idea, if it’s not protected by patent or copyright, can be reproduced endlessly for free. Just as other cyclists quickly copied Greg LeMond’s aerobars, companies catch up to their competitors by copying their ideas. Although this can be frustrating for the person who came up with the idea, it’s great for the rest of us as we benefit from the improvements made with the existing idea. Here are a few examples:
New Business Processes. Some of the most powerful ideas involve rearranging how a company runs itself. In 1776, in the first chapter of The Wealth of Nations, Adam Smith marveled how an English factory divides pin making into 18 different tasks. Smith calculated that one worker, who could by himself make one pin a day, could now make 4,000. “The division of labor occasions, in every art, a proportionable increase in the productive powers of labor,” he wrote. Two centuries later Wal-Mart revolutionized retailing by using big box stores, bar codes, wireless scanning guns, and exchanging electronic information with its suppliers to track and move goods more efficiently while scheduling cashiers better to reduce slack time. As competitors like Target and Sears copied Wal-Mart, customers of all three benefited from lower prices and more selection, a McKinsey study found.
New Products. Netscape’s Navigator was the first commercially successful browser but was soon supplanted by Microsoft’s Internet Explorer, which is now under siege by Mozilla Firefox, Apple Safari, and Google Chrome. Browsers keep getting better but consumers still pay the same price, zero. Drugs provide another example. According to Robin Arnold of IMS Health, Eli Lilly’s introduction of the antidepressant Prozac in 1986 inspired competitors to develop similar drugs like Zoloft and Celexa, providing alternatives for patients who didn’t respond well to Prozac.
It’s not just companies that thrive by imitating their competitors. Entire countries can turbo-charge their development by strategically copying the ideas and technologies that other countries already use. For example, Japanese steelmakers didn’t invent the basic oxygen furnace; they adapted it from a Swiss professor who had devised it in the 1940s. They thus leapfrogged U.S. steelmakers who were using less efficient open hearth furnaces. Their mainframe computer makers benefited from a government edict that IBM make its patents available as a condition of doing business there.
More recently, China’s adaptation of existing ideas from other countries has resulted in significant economic growth. Since 1978, it has moved workers from unproductive farms and state-owned companies to more productive privately owned factories that used machinery bought or copied from foreign companies, expertise acquired from foreign universities or joint venture partners, and intellectual property adapted and occasionally stolen from foreign creators.
Still, once a country has copied all the ideas it can, future growth depends on waiting for new ideas or developing its own. Inevitably, a country at the technological frontier grows more slowly than one catching up to the frontier. As we learned earlier in this chapter, that’s just what happened to Japan.

Nurturing Growth

Getting the ingredients right is essential to economic growth, but so is the environment that the government creates in order to foster its development. Like the temperature on the oven, the wrong setting can ruin the recipe. So, what do governments do that matters most?
Human Capital. It’s no use equipping workers with the most advanced equipment in the world if they can’t read the instructions. Education and training, both forms of human capital, are essential to productivity. Korea went from third world status to the ranks of the industrialized nations in a generation in part by rigorously educating all its children. Its high school graduation rates now exceed those of the United States.
Rule of Law. Economic growth needs investors to know that if they invest today, they get to keep the rewards years later. That requires transparent laws, impartial courts, and the right to property. The United States’ army of lawyers sue at the drop of a hat and wrap every transaction in legalese, but in a maddening way that signifies its respect for laws.
Small government is better than big government, but size is less important than quality. For example, Sweden’s government spends more than half of gross domestic product (GDP) while Mexico’s spends only a quarter of its GDP. But Swedish government is efficient and honest while Mexico’s is inefficient and rife with corruption. That’s one reason Sweden is rich and Mexico is poor.
Does government have to be democratic for growth? There’s no firm rule. The authoritarian governments of China, Korea, and Chile ran smart policies that produced strong growth early in their development. Conversely, sometimes democratic governments are pressured by voters to expropriate private property, run up unsupportable debts, or shelter politically favored groups at everyone else’s expense. But dictators have done all those things and worse, bringing on social unrest that ruins the investment climate. Democracy provides essential feedback to government just as free markets do to companies, and elections are generally less disruptive than civil wars.
Letting Markets Work. Entrepreneurs and workers get rich coming up with new, cheaper ways to make things. In the process, they drive someone else out of business. Joseph Schumpeter, the Austrian-born Harvard economist, called this “creative destruction.” Governments squelch creative destruction by forbidding new companies from entering a market, granting monopolies, restricting imports or foreign investment, or making it hard for companies to lay off workers. A financial system that would rather lend to government-owned companies than small entrepreneurs also holds back growth.

Into the Weeds

Now that we’ve established what a country needs to grow, how do we measure that growth? The global gold standard is the GDP, which is the value of all the products and services a country produces in a year. GDP can be measured in two ways:
1. Expenditure-Based GDP. Total of all the money spent on stuff.
2. Income-Based GDP. Total of all the money earned producing stuff.
Expenditure-based GDP includes spending by consumers—on such items as houses, bread, and visits to the doctor—and by government—on such items as schools and soldiers. It also includes spending by businesses, but only on investment-related expenses—such as a bakery’s new oven or building. GDP excludes business spending on inputs (e.g., ingredients and parts) that show up in what consumers buy. For example, a bakery’s purchase of flour is included in what the consumer spends on bread. To add that to GDP would be counting it twice. Exports are also included in expenditure-based GDP because this represents what foreigners spend on things made in the United States. Imports are subtracted from GDP to exclude what Americans spend on things made in other countries.