Catherine Jill Argall
e-mail: catherine.argall@medicareaustralia.gov.au

Catherine Argall is Chief Executive Officer of Medicare Australia. Medicare Australia is Australia’s leading health claims and payments agency. Formerly, Catherine was the General Manager of the Child Support Agency. Today, Australia’s Child Support Agency is acknowledged as a service leader both internationally and nationally. Over a career of 30 years, Catherine has served Australian Governments in positions in other departments, including Finance, Veterans’ Affairs and Administrative Services. She was awarded the Public Service Medal (PSM) in 1995 for ‘outstanding public service as General Manager, Australian Property Group and in the area of public sector management’.

Malcolm Baker
e-mail: baker@brsgroup.com

Malcolm Baker is a native of the UK, where he began his research career working for Research International, in those days the research arm of Unilever. In 1984 he founded the B/R/S Group in California, which quickly became a leading national provider of innovative qualitative services. From 2000-2004 he headed up Research International’s global qualitative practice, the world’s largest community of qualitative professionals. Malcolm is a specialist in consumer psychology and branding and communications. He has published several papers on branding, and in 2004 was the winner of ESOMAR’S Annual Carla Monti Award for his paper ‘Managing Global Brands to Meet Local Expectations’. He is also a three-time Atticus award winner, WPP’s annual awards for innovative, published thinking.

David Bakken
e-mail: dbakken@harrisinteractive.com

David Bakken has worked in marketing research and consulting for more than 20 years. He specializes in understanding the dynamics of buyer decision-making. His areas of expertise include new product development and sales forecasting, market segmentation and market positioning. Prior to joining Harris Interactive in 2000, David was Vice President of Stratford Associates Marketing Research, Inc. David has held positions with Gordon S. Black Corporation, with the ASSESSOR^TM Simulated Test Marketing division of Information Resources, Inc. and A. T. & T. David received his BA in Psychology from the University of Michigan and his PhD in Social Psychology from Boston University. He is the author of several papers and articles related to marketing research and speaks frequently at major MR conferences, including the Advanced Research Techniques Forum (sponsored by the American Marketing Association), Sawtooth Software conferences, and selected ESOMAR conferences.

Jill Barnes
e-mail: jill.barnes@csplc.com

She was born and raised in Johannesburg, South Africa and obtained an MA degree (cum laude) from Unisa in 1991 in Research Psychology. Jill started working on the supplier side of the market research business and has subsequently worked for various companies, including Coca-Cola and Tiger Brands, the biggest local FMCG company in sub-Saharan Africa. Her passion is research in emerging markets and she has extensive experience in working in Africa and across a wide number of categories, including food, personal care, home care, beverages and confectionery, pharmaceutical and financial services. She currently leads the Market Research team at Tiger Brands.

Christine Blache
e-mail: cblache@9aplus.com

Having studied Music in NYC and Business in Paris, Christine Blache has an MBA from ESCP/EAP, France. After a few years as a TV documentary producer, Christine started 9A+, her own consulting business in New Media and was among a handful of key players in France’s Internet Revolution. In 2003, Christine joined the creative team of PortiCo Research, an ethnographic marketing research company, as a Consultant, bringing her love for innovation to the international team.

Vanessa Briese
e-mail: vanessa@heartbeat.com.au

Vanessa began her career in 1996 in the publishing industry in marketing, sales and new business development before moving on to media planning. She joined Heartbeat at the beginning of 2003 to pursue her keen interest in understanding what drives consumers and why. Since joining, Vanessa has focused her energy and passion on researching the youth market in Australia and is seen frequently commentating on trends in the media. She holds a Bachelor of Commerce degree from the University of Sydney.

Rex Briggs
e-mail: rex.briggs@marketingevolution.com

Rex Briggs is the founder and CEO of Marketing Evolution, a marketing research consulting firm with offices in New York and California, and with clients in more than 20 countries around the world. Rex has more than 15 years’ experience specifically in marketing research: he started his career at the strategic market research consulting firm Yankelovich Partners, where his clients included McKinsey & Company, IBM, Toyota and Nissan. He has been honoured with the Atticus Award for his work in Direct Marketing, the Tenagra Award for outstanding contribution to branding and the Fernanda Monti award for his work in customer relation marketing (CRM). Rex pioneered the leading methodologies for cross-media marketing measurement. Recently Rex co-authored the book, What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds.

Paul Buckley
e-mail: Paul.Buckley@avon.com

Paul Buckley is currently Market Research Director - Europe, Middle East and Africa for the Avon Company, which he joined in January 2006. He is responsible for the full range of qualitative and quantitative research work undertaken by the company in the region, working closely with the Global Marketing team in New York. When the chapter was written, he was Vice President, Research & Evaluation at Allied Domecq, where he spent six years. Prior to that, he held a variety of market research and NPD positions, first at Unilever (1982-1993) and subsequently Coca-Cola (1993-1999). Paul holds a First Class Honours degree in Mathematics from Cambridge University.

Peter Bycroft
e-mail: peter.bycroft@cordia.com.au

Professor Peter Bycroft is the Managing Director of Corporate Diagnostics Pty Ltd and an Adjunct Professor in the Faculty of Arts and Social Sciences at the University of the Sunshine Coast, Queensland, Australia. Peter is an Environmental Psychologist and a recognized expert in market research, quality management and improving organizational performance. He is widely recognized as one of Australia’s leading authorities in strategic evaluation, having developed customized evaluation protocols for many Australian Government organizations. Peter has been a member of the Australasian Evaluation Society’s (AES) National Awards Committee since 2000, and was appointed Chairperson of that Committee in 2005.

Gert de Nooij
e-mail: g.j.denooij@scanmar.nl

Dr Gert Jan de Nooij is currently a Managing Partner at Scanmar BV. He started his career at Phillips doing marketing modelling forecasting. After that he became an Assistant Professor of Marketing at Tilburg University. After five years in the academic world, he decided to join GfK as Market Research Director AGB Panels (currently GfK Panel Services Benelux). This was followed by another academic position, this time as Assistant Professor of Market Research at Nijenrode University. Dr de Nooij has been published by ESOMAR as well as in the Journal of Economic Psychology , Tijdschrift voor Marketing and Jaarboek MOA.

Pia de Wit
e-mail: pia-de.wit@unilever.com

Pia’s background is in Food and Dietetics, in Market Research and in Social Psychology. She has worked for Unilever Research & Development in The Netherlands for many years, focusing on consumer perception and behaviour.

Ioannis (John) Dimopoulos
e-mail: john.dimopoulos@reckittbenckiser.com

Ioannis (John) Dimopoulos is currently a Senior Vice President and Global Director of Market Research at Reckitt Benckiser plc. Originally from Australia, John has been based in the UK since January 2000, when he was appointed to lead the Global Market Research Function. With a Business Degree Major in Marketing (1987, University of New South Wales - Australia), John has worked on the client side of the market research industry for over 18 years. His first role was at Procter & Gamble, which he joined in January 1988, working across all the categories in the Australia and NZ operation, as well as the ASIA Region, where in 1995-96 he held market research responsibility for the Pantene Brand and Hair Care Conditioner Development. He joined Reckitt & Colman plc in February 1997, and became a member of the newly formed Global Market Research Leadership Team. In October 1998, his role expanded to include East Asia. During the merger discussions (late 1999), John played a key role in helping to influence the structure and role of the Market Research Function, which led to his current appointment.

Emre Erdoğan
e-mail: emre.erdogan@infakto.com.tr

Dr Emre Erdogan was born in Istanbul in 1971. He graduated from the Galatasaray Lisesi and Political Sciences Department of the Bogazici University. He completed his MA and PhD in the same department. He worked as project manager in IMV-SAM (1997-2000) and STRATEJI|MORI (2000-2003) and became one of the founders of the Infakto RW (2003). He is an expert on quantitative techniques, sampling and political methodology and the author of numerous papers about marketing research and Turkish politics. He is currently teaching social statistics courses at Istanbul Bilgi University, Department of Political Sciences.

Britt-Marie Eriksson
e-mail: ittizz@telia.com

Britt-Marie has a bachelor’s degree in business, which concentrated on international marketing, together with a master’s degree in Economics from the University of Lund. She has broad experience in the building industry, and in particular, in working with end consumers. Her work experience includes looking at different living issues for Skanska Nya Hem. Here, concepts such as storage, lighting, ease of cleaning and other indoor design issues were key to her research. She now works as Marketing Manager for Lafarge Roofing, an international company in the building sector. Here she has continued to work with segmentation studies with focus group researchers and is today implementing a B2C thinking and orientation into the company. She also drives and manages both internal and external projects internationally in branding and communication.

Karl Feld
e-mail: karl.feld@d3systems.com

Mr Feld serves as Research Manager at D3 Systems, where he directs market, opinion, media and programme evaluation research activities in Eurasia and North Africa. Prior to joining D3, Mr Feld held management positions at several large research organizations. He began his career specializing in research in post-conflict environments, and has deep research experience in over ten industries. Mr Feld earned an MA from Georgetown University’s School of Foreign Service, a BA from Ripon College and also holds the ESOMAR/MRA Principles of Marketing Research Certificate. He is internationally published on multimodal techniques and has won several industry awards.

Lena Gilchrist
e-mail: lena.gilchrist@ipsos.se

Lena Gilchrist is the Country Manager for Ipsos in Sweden. Lena has been working in market research for over 20 years, is well experienced in the area of consumer insight and brand management and has a lot of practical experience from a wide spread of clients and industries on how to integrate insight in the client’s organization. Lena also has a long history of teaching at Stockholm University and Bergs School of Communication. She has a degree in Economics and Marketing from Stockholm University.

Sangeeta Gupta
e-mail: sangeetagupta10@gmail.com

Sangeeta Gupta is a seasoned hand in the market research business in India. After an auspicious beginning in qualitative research, she moved for a short while to account planning at FCB Ulka, came back to her first love, qualitative research, for almost a decade, and later held responsibility for the total customized research branch operations for ACNielsen at Delhi for five years. She then worked briefly as an independent consultant in the areas of leadership and innovation, and currently holds responsibility for consumer insights at Pepsico in India.

Nic Hall
e-mail: n.hall@research-int.com

Nic Hall is a qualified Chemical Engineer, with postgraduate courses in German as well as Marketing and Business related topics. After two years with Mobil Oil in Johannesburg, South Africa, working in Marketing Services, Marketing and Sales, he joined Unilever Foods in Durban, where he held a marketing position for five years. Nic joined Research International South Africa in 1983 as a Research Executive. In 1990 he was appointed a Director of the South African company and one of its six owners. He moved to the UK in 1997. He is currently a Senior Director in RIUK, with a particular focus on RI’s Global Solution - Market Strategy. Nic is a past Chairman of a regional branch of the South African Market Research Association. Publications include several papers presented to SAMRA and to various ESOMAR conferences, where he has twice won awards for the best paper at a conference.

Kristin Hickey
e-mail: kristinh@theleadingedge.com.au

Kristin has been with The Leading Edge for eight years, working across a range of clients including Fosters Australia, Australia Post, Fonterra Brands, GSK, Nestlé, Microsoft, George Weston Foods, and Yum! Kristin’s career represents a combination of academia, management consulting and market research. She lectured for a number of years at Bond University on the topics of management, marketing and corporate strategy. Kristin has a BA (Hons), an MBA and undertook a PhD in Customer Service - a field in which she has authored two books. Kristin’s background and experience helped develop the Value Architect role within The Leading Edge - a position designed to deliver solutions to clients that are well beyond the scope of market research. As such, Kristin has a depth of understanding of customer satisfaction and an unrivalled knowledge on how to translate customer research data into meaningful and measurable business strategies. She has presented at ESOMAR Congresses in 2002, 2003 and 2005, where her most recent paper won the ‘Fernanda Monti Best Overall Paper Award’.

Karen Hofman
e-mail: khofman@porticoresearch.com

Karen Hofman is Senior Research Analyst/Project Manager based in Montreal, Canada for PortiCo Research, United States. Since 1998 her ethnographic analyses have ranged from global syntheses to the particularities of domestic ethnic markets, from new product development to the conflicting perspectives in service relationships and market segmentation. Prior experience includes real estate development feasibility analysis, as well as academic research in anthropology and psychology on language transmission, cultural change and learning theories. She has a BA in anthropology and economics from McGill University, Canada, and an MSc in anthropology from Université de Montreal, Canada.

Jan Hofmeyr
e-mail: JN.Hofmeyr@iafrica.com

Jan Hofmeyr (PhD) is currently the International Director of Innovation for Synovate’s Brand and Communications practice. Before joining Synovate in 2006, Jan ran The Customer Equity Company, a TNS-owned company responsible for marketing the Conversion Model. Jan is perhaps best known for developing the Conversion Model in the late 1980s. Together with Butch Rice, he turned it into the most widely used measure of commitment in the world. Jan has worked for most of the world’s leading brands in most of their leading markets. He is the author of four books, including Commitment-Led Marketing (with Butch Rice). Jan lives and works in Cape Town, South Africa.

Siegfried Högl
e-mail: siegfried.hoegl@gfk.com

Siegfried Högl is Managing Director of GfK Marktforschung GmbH, Germany. Additionally, he is a member of the GfK Custom Research Board and the ESOMAR Council. His research focus lies on the entire range of brand and communication research. Siegfried studied business management and economics at the University of Regensburg, with majors in marketing, statistics/econometrics and finance. His degree was awarded in 1980.

Oliver Hupp
e-mail: oliver.hupp@gfk.com

Dr Oliver Hupp is Division Manager at GfK Brand and Communication Research, GfK Marktforschung (Germany), where he has been employed since 1999. He is head of the team for research and development. His main focus areas are national and international brand positioning studies with TARGET^® POSITIONING, brand performance analyses with BASS and financial brand valuation using the Advanced Brand Valuation Approach. He is responsible for the development of brand management tools as well as national and international client counselling in the field of brand positioning and evaluation. Oliver is the author of numerous publications concerned with the topics of brand management and brand valuation. Together with Siegfried Högl, he won the ESOMAR Best Methodological Paper Award in 2002 and 2003.

David Jenkinson
e-mail: kristinh@theleadingedge.com.au

David Jenkinson joined Fosters in 2004 with a charter to facilitate the organizational change necessary for the business to become a ‘Consumer-Led’ organization. As head of the i-Nova group, David is responsible for driving insight-based value creation across the group. This includes ensuring all frameworks, capabilities and processes to deliver growth are embedded across Beer, Wine, Spirits and Non-alcohol. To achieve this, the i-Nova group utilizes market research, foresight and scenario planning, strategy, decision support, and insights-based innovation. David holds an MBA, an MSc in Management Sciences and a BSc. He has nearly 20 years’ experience in the marketing industry, including six years in the field of strategic marketing working with British Airways and Mars in Europe and eleven years as Regional Strategy Planning Director at Y&R advertising where he worked across a diverse range of clients both internationally and domestically. His speciality areas of expertise include the development of brand equity models and strategic brand consultancy.

Edeltraud Kaltenbach
e-mail: edeltraud.kaltenbach@maritzresearch.de

Edeltraud Kaltenbach is Senior Research Executive at Maritz Research in Hamburg, Germany. After studying economics with a focus on marketing and psychology at the University of Cologne and Tokyo University, Edeltraud started her research career at GfK in Milan, where she worked as an Account Manager. In 1995, after two and a half years at GfK, Edeltraud moved on to work at Infomark Research & Consultancy in Milan, where she was leading qualitative projects for clients from various sectors. In 1998, Edeltraud joined Maritz Research’s branch in Hamburg, Germany. As a Senior Researcher, Edeltraud works on qualitative research projects for many of Maritz Research’s clients. Maritz Research is focused on the Automotive, Pharmaceutical, Hospitality, Finance, Telecommunication and Technology industries.

Mansoor Khan
e-mail: mansoor.khan@tns-global.com

Mansoor Khan is International TV Development Director, TNS (UK). His initial education and training was in engineering, graduating from the University of North London; later, he joined the UK’s Engineering Council and gained professional status. Mansoor has also been educated in the field of Management Studies and holds an extensive range of postgraduate qualifications, including an MBA from London. With early career stints at Scotland Yard (Metropolitan Police) and then at Hitachi UK, Mansoor has been at TNS for the last 16 years, where he has held various posts in management. Specializing in international TV audience measurement, he has been responsible for the project management and start-up of many TAM services globally.

Sjoerd Koornstra
e-mail: sjoerd.koornstra@heineken.nl

Sjoerd Koornstra is International Market Research Manager for Africa and the Middle East within Heineken. In this position, he is focusing on embedding research within the business process, structuring the Marketing /Sales information household infrastructure and applying regional brand health and portfolio analysis. He has broad international experience, and has been active in several market-research-related areas for 20 years. Sjoerd has held international positions in the field of Marketing Research, Knowledge Management and Marketing Information Technology and has also been project manager for the Heineken Brand Dashboard. He has a master’s degree in applied econometrics in business administration.

Derek Leddie
e-mail: derekl@theleadingedge.com.au

Derek Leddie is the CEO and founding partner of The Leading Edge. Under Derek’s leadership, The Leading Edge has, since 1990, grown from two people to over 100, expanding geographically both in Australia and overseas. Within Australia, The Leading Edge is seen as the research category leader in breaking new ground with an offer that combines consumer expertise with brand building, the innovation process and business building market frameworks. Derek holds a Bachelor of Business Degree from Kuringai University, with, majors in Marketing, Computing and Economics. He has over 15 years’ experience in marketing and in both quantitative and qualitative research. His skills are very much focused on developing, via marketing research, optimal management and marketing solutions.

Omar Mahmoud
e-mail: omarmahmoudom@yahoo.com

Omar has over twenty years’ experience in market research and marketing services, for UNICEF, Procter & Gamble and Novartis. He has held global, regional and local positions in Western Europe, the Middle East and Africa, and North America and is currently Associate Director in P&G’s Consumer & Market Knowledge department. Omar has taught Market Research, Marketing and Business Thinking at The International University in Geneva. His areas of expertise include innovation and initiative success, advertising research, price research, concept development, thinking and decision-making. He is a member of the ESOMAR Professional Standards Committee and an Advisory Board Member of Admap magazine. He has been published in Admap, Research World and Market Leader, and is a contributor to Admap’s ‘On marketing’ column.

Daryl Maloney McCall
e-mail: daryl.maloney@insightmarketing.com.au

Daryl has over 20 years’ experience in research management and marketing consulting, and is a co-founder and Director of Insight Marketing Systems. As VP of Sales & Marketing for ‘Research Reporter - the marketing information management system’, Daryl has consulted in over 40 market research departments in North America, UK/Europe and the Asia Pacific region. Prior to founding Insight Marketing Systems, Daryl worked as both a buyer and supplier of market research, and has extensive experience across a diverse range of marketing information areas including competitor intelligence, primary and secondary market research and geodemography. Daryl has worked for international companies including Shell Oil and Mintel, and consulted on a broad range of marketing management issues to numerous industry leaders such as Toyota, Kodak, AXA, Diners Club, IKEA and Australia Post. Daryl has a double major in Psychology (Science) from the University of Melbourne, Australia.

Lluís Martínez-Ribes
e-mail: lluis@martinez-ribes.com

Fascinated by retail innovation, a specialization pursued in 20 countries, Lluís combines his work at ESADE as Professor and former Marketing Department Head, with a selective consulting activity. With an MBA from ESADE and an MBA in Retailing from Stirling University (UK), Lluís is involved in Active Learning at Harvard Business School. He is a visiting lecturer at SDA Bocconi B.S. (Italy) and has also taught at Edinburgh University, Vienna University, HEC B.S. (France) and Goizueta B.S. (USA). Lluís is the author of various books and conference papers and leads courses such as ‘Retail innovation’ and ‘Future Marketing Challenges’. He has been consultant to companies such as Bayer, Camper, Coca-Cola, Fagor, Goodyear, Danone, Habitat, Intersport, Sara Lee, Mattel, Mercadona, Olympic Committee, Prenatal, Unilever.

Lyn McGregor
e-mail: lyn.mcgregor@flamingo-international.com

Lyn joined the board at Flamingo International in 2003 to develop her experience in heading large global branding projects. During her time at Flamingo, Lyn has helped to broaden the range of strategic positioning projects undertaken by the agency. Prior to joining Flamingo, Lyn received the award for the best ‘Application of Research in 2003’ from the Market Research Society in the UK for a paper written while she was Head of Insight at Added Value. Always passionately interested in developing strategic brand visions and positioning, as well as innovation and design development, Lyn moved to Added Value from System Three in Scotland (now part of TNS), where she was head of the qualitative function. Prior to her commercial research career, Lyn lectured in Consumer Behaviour and Marketing Strategy on Masters Degree courses in Marketing and International Marketing at the University of Strathclyde.

Stephen Needel
e-mail: drsteve@advancedsimulations.com

Dr Stephen Needel is Managing Partner of US-based Advanced Simulations. He formed, and manages, an international company that uses virtual reality simulations to study retailing, marketing and shopper consumption issues. As president of Simulation Research, he helped introduce virtual reality to the marketing research world. His previous jobs include Vice President for Product Development and for Analytical Services at A.C. Nielsen, as well as head of the Advanced Analytical Team at Information Resources. Earlier jobs included analytical roles at Burke Marketing Research and Quaker Oats and a lecturer at the University of Connecticut.

Selim Oktar
e-mail: selim.oktar@shift-istanbul.com

Selim Oktar earned his university degree from Boğaziçi University Department of Economics. After graduation, he worked for JWT as Head of Strategic Planning in the research department. In 1987, he founded STRATEJI Planning and Research, expanding to Stratej Mori later on. In 2000, the company was recognized as the most admired in the industry by the Istanbul Faculty of Communication. In 2001, the company merged with GfK and Selim became the CEO for Manajans Thompson. With more than 20 years of experience, Selim has consulted in the areas of Strategic Development, New Business and Market Development, Corporate Brand Management and Communication and Knowledge Management. He also lectures and presents seminars at foundations like IDA Turkey and the Boğaziçi University.

Roger A. Parker
e-mail: roger.a.parker@boeing.com

Roger Parker is the Senior Marketing Scientist for the Marketing and Business Strategy unit of Boeing Commercial Airplanes, the group within the Boeing Company responsibility for the manufacture and sale of commercial jet aircraft. His primary responsibility is the development of advanced market research tools, and he is the Principal Investigator for a major research project developing an agent-based model of the world’s airline industry, using discrete choice methods as the foundation of modelling agent behaviour. He has over 30 years’ experience in market and public policy research and modelling within Boeing and as a long-time consultant.

Hilary Perkins
e-mail: Hilary.Perkins@beamglobal.com

Hilary Perkins has extensive experience in the spirits and wine industry, having worked for over 20 years at Allied Domecq and now heading up research and innovation at Beam Global Spirits and Wine. Additionally, she has an MBA and an interest in the family farming enterprise comprised of both organic dairy and beef and Pedigree Hereford cattle. With such a diverse background, one consuming interest is the need to understand what consumers want and why, to enable effective targeting for business success.

Jonathan Rabson
e-mail: j.rabson@researchreporter.com

Jonathan Rabson is currently European Director for Insight Marketing Systems (IMS), the developers of Research Reporter, the award-winning information management software for market researchers (www.researchreporter.com). Jonathan is responsible for developing the European market for Research Reporter, as well as configuring and supporting clients that have adopted the research portal application to help leverage the power of their marketing knowledge. With over 15 years’ experience in technology solutions for market research, Jonathan was previously International Sales & Marketing Director at E-Tabs, and held senior roles in Global Account Management, Marketing and Training at SPSS and Quantime. A graduate in Computing Science from the University of London’s Imperial College of Science and Technology, Jonathan also has a postgraduate degree from the University of London’s Institute of Education. Jonathan’s joint paper ‘Getting Research Noticed at the Corporate Top Table’ with Daryl Maloney McCall (IMS) and Ioannis Dimopoulos (Reckitt Benckiser) won Best Methodological Paper at the ESOMAR Congress 2004.

Lucile Rameckers
e-mail: lucile.rameckers@philips.com

Lucile Rameckers is Senior Research Consultant at Philips Design, Eindhoven. She combines analytical, observational and creative methods to fully understand people’s personal, cultural and social contexts, then communicates her findings in as vivid a manner as possible to multidisciplinary teams in various innovation projects. Lucile graduated in Consumer and Business Studies (1993, Wageningen University) - as part of which she attended the Smeal College of Business (1992, Pennsylvania State University). Before joining Philips in 1999, she worked at Belgium’s University of Leuven in Applied Economics, and as project manager of Market Research for SKIM Analytical, a Rotterdam-based international market research agency.

John Rice
e-mail: mwbutchr@mweb.co.za

John ‘Butch’ Rice co-founded Research Surveys in 1979. Research Surveys is one of the largest research companies in South Africa. In 1990, together with Jan Hofmeyr, he set up an international marketing network for the Conversion Model, a model that measures the strength of the relationships between brands and consumers. He has published extensively in international publications, and co-authored the book Commitment-Led Marketing - the Key to Brand Profits is in the Customer’s Mind with Jan Hofmeyr in 2000. He retired from his position as Joint Chairman of Research Surveys in 2000 and now spends his time consulting internationally.

Farheen Romani
e-mail: farheen.helim@lowemail.com

Farheen Romani serves as a Brand Planning Director at LOWE Lintas (India) Pvt, Ltd Mumbai. Farheen brings over five years of marketing research experience to her new role, and is responsible for strategic planning on the Lifebuoy brand for HLL. Prior to joining LOWE, Farheen was a research manager at AC Nielsen (India), where she was involved mostly in implementation of new research tools and techniques and their adaptation in the Indian market. Before that, she served as a senior research executive at TNS worldwide. Farheen holds an MBA degree from the University of Pune (India).

Corinne Rosinski
e-mail: corinne.rosinski@jpcr.be

Corinne Rosinski has been Managing Director of JPCR s.a. Belgium, her qualitative market research and consulting agency, since September 2004. Corinne joined Unilever Belgium in 1985, where she worked for 19 years in market research, marketing and sales. From 1999 to 2004, Corinne was Head of the Consumer and Market Insight department of Unilever Belgium. In five years, she contributed to a major evolution in the role of the market research department: from ‘data provider’ to ‘consultant making impact’ and to ‘leadership for growth’. Corinne has also been President of the UBA (Union Belge des Annonceurs) Market Research Commission (2003-2004).

Xavier Roure
e-mail: xroure@plusfresc.es

Xavier holds a Masters in Marketing at Distributor Companies from ESADE (Escuela Superior de Administración y Dirección de Empresas), Barcelona and an MBA in Retailing from the Institute for Retail Studies, University of Stirling. He joined the Marketing Department of Supermercats Pujol S.A as Junior Marketing Manager where he was involved in all the activities that are typical in a marketing department, specifically product management, loyalty programmes and category management in Supermercats PLUSFRESC. In January 2002 he became Manager of the Marketing Department. Xavier is now Marketing Director, where he has full responsibility for all instore developments, including staff management. He has collaborated in training programmes for several organizations, including ESADE, AECOC, Recoletos, Instituto de empresa, EHI-Retail network and ESOMAR.

Subhransu Rout
e-mail: subsan29@gmail.com or subhransu.rout@motorola.com

Subhransu holds an MBA specializing in Marketing with a Physics Honours graduation. “Why is blue called blue”? - This question from his 3 year old son got Subhransu to adopt a ‘challenging the basics’ mode of thinking. He took the ‘technology’ plunge from November 2006 and heads the Consumer Insights & Intelligence (CI&I) department of Motorola India Pvt. Ltd., Mobile Devices Division. He is also part of Motorola’s Global CI&I team. He began his market research career with MBA-GALLUP in 1995 and then moved on to IMRB/CSMM in 1996, wherein he held various key positions and handled a rich spectrum of clients. He joined Hindustan Lever Limited (Unilever India) in December 1999 and handled a variety of categories spanning Tea, Ice Creams, Popular Foods and Hair Care. In the Hair Care category, he was the Senior Regional CMI Manager (representing the Central Asia & China region on the global Unilever Hair Care CMI network) and was also the Global CMI Leader for Clear shampoo. He moved on to GlaxoSmithKline Consumer Health Care (GSKCH) India in September 2003 and set-up and headed the Consumer Insights department therein. This stint in GSKCH gave him a rich experience in Nutritional Health Care and OTC categories. Subhransu’s singular passion is to use novel/differentiated insights to unlock growth opportunities for brands.

Hans-Willi Schroiff
e-mail: hans-willi.schroiff@henkel.com

Dr Hans-Willi Schroiff is Vice President of Market Research at Henkel KGaA, Germany. Previously he held various academic positions, finally as Assistant Professor of Psychology at RWTH Aachen. He is the author of numerous publications - both in Psychology and in Market Research, and a frequent speaker at international business schools, business events and conferences. Dr Schroiff is a member of the Executive Committee of the Marketing Science Institute (Boston). He is also Chairman of the Advisory Board for the German Internet Research Company Dialego (Aachen) and a member of the Advisory Board of ICW. Since 2003, he has lectured on MBA courses at the Marketing Department of RWTH Aachen.

Solveig Shapiro
e-mail: solveig@iafrica.com

Solveig is the Managing Partner in the Qualitative Consultancy, which was established in 1986 as the first specialist qualitative research practice in South Africa. She has many years’ experience, covering many product fields, amongst the diverse peoples of Southern Africa, on both the buyer and supplier sides of the industry. She has twice been elected to the national council of SAMRA (the Southern African Marketing Research Association), where her portfolios included chairing the qualitative special interest group and the professional standards committee. She commutes between Johannesburg and Cape Town, and also travels extensively in the region.

David V. L. Smith
e-mail: david.smith@dvlsmithgroup.com