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Wiley & SAS Business Series

The Wiley & SAS Business Series presents books that help senior-level managers with their critical management decisions.

Titles in the Wiley & SAS Business Series include:

  1. Agile by Design: An Implementation Guide to Analytic Lifecycle Management by Rachel Alt-Simmons
  2. Analytics in a Big Data World: The Essential Guide to Data Science and Its Applications by Bart Baesens
  3. Bank Fraud: Using Technology to Combat Losses by Revathi Subramanian
  4. Big Data Analytics: Turning Big Data into Big Money by Frank Ohlhorst
  5. Big Data, Big Innovation: Enabling Competitive Differentiation through Business Analytics by Evan Stubbs
  6. Business Analytics for Customer Intelligence by Gert Laursen
  7. Business Intelligence Applied: Implementing an Effective Information and Communications Technology Infrastructure by Michael Gendron
  8. Business Intelligence and the Cloud: Strategic Implementation Guide by Michael S. Gendron
  9. Business Transformation: A Roadmap for Maximizing Organizational Insights by Aiman Zeid
  10. Connecting Organizational Silos: Taking Knowledge Flow Management to the Next Level with Social Media by Frank Leistner
  11. Data-Driven Healthcare: How Analytics and BI Are Transforming the Industry by Laura Madsen
  12. Delivering Business Analytics: Practical Guidelines for Best Practice by Evan Stubbs
  13. Demand-Driven Forecasting: A Structured Approach to Forecasting, Second Edition by Charles Chase
  14. Demand-Driven Inventory Optimization and Replenishment: Creating a More Efficient Supply Chain by Robert A. Davis
  15. Developing Human Capital: Using Analytics to Plan and Optimize Your Learning and Development Investments by Gene Pease, Barbara Beresford, and Lew Walker
  16. The Executive's Guide to Enterprise Social Media Strategy: How Social Networks Are Radically Transforming Your Business by David Thomas and Mike Barlow
  17. Economic and Business Forecasting: Analyzing and Interpreting Econometric Results by John Silvia, Azhar Iqbal, Kaylyn Swankoski, Sarah Watt, and Sam Bullard
  18. Financial Institution Advantage and the Optimization of Information Processing by Sean C. Keenan
  19. Financial Risk Management: Applications in Market, Credit, Asset, and Liability Management and Firmwide Risk by Jimmy Skoglund and Wei Chen
  20. Foreign Currency Financial Reporting from Euros to Yen to Yuan: A Guide to Fundamental Concepts and Practical Applications by Robert Rowan
  21. Fraud Analytics Using Descriptive, Predictive, and Social Network Techniques: A Guide to Data Science for Fraud Detection by Bart Baesens, Veronique Van Vlasselaer, and Wouter Verbeke
  22. Harness Oil and Gas Big Data with Analytics: Optimize Exploration and Production with Data Driven Models by Keith Holdaway
  23. Health Analytics: Gaining the Insights to Transform Health Care by Jason Burke
  24. Heuristics in Analytics: A Practical Perspective of What Influences Our Analytical World by Carlos Andre, Reis Pinheiro, and Fiona McNeill
  25. Hotel Pricing in a Social World: Driving Value in the Digital Economy by Kelly McGuire
  26. Human Capital Analytics: How to Harness the Potential of Your Organization's Greatest Asset by Gene Pease, Boyce Byerly, and Jac Fitz-enz
  27. Implement, Improve and Expand Your Statewide Longitudinal Data System: Creating a Culture of Data in Education by Jamie McQuiggan and Armistead Sapp
  28. Killer Analytics: Top 20 Metrics Missing from your Balance Sheet by Mark Brown
  29. Mobile Learning: A Handbook for Developers, Educators, and Learners by Scott McQuiggan, Lucy Kosturko, Jamie McQuiggan, and Jennifer Sabourin
  30. The Patient Revolution: How Big Data and Analytics Are Transforming the Healthcare Experience by Krisa Tailor
  31. Predictive Analytics for Human Resources by Jac Fitz-enz and John Mattox II
  32. Predictive Business Analytics: Forward-Looking Capabilities to Improve Business Performance by Lawrence Maisel and Gary Cokins
  33. Retail Analytics: The Secret Weapon by Emmett Cox
  34. Social Network Analysis in Telecommunications by Carlos Andre Reis Pinheiro
  35. Statistical Thinking: Improving Business Performance, Second Edition by Roger W. Hoerl and Ronald D. Snee
  36. Taming the Big Data Tidal Wave: Finding Opportunities in Huge Data Streams with Advanced Analytics by Bill Franks
  37. Too Big to Ignore: The Business Case for Big Data by Phil Simon
  38. The Value of Business Analytics: Identifying the Path to Profitability by Evan Stubbs
  39. The Visual Organization: Data Visualization, Big Data, and the Quest for Better Decisions by Phil Simon
  40. Trade-Based Money Laundering: The Next Frontier in International Money Laundering Enforcement by John Cassara
  41. Understanding the Predictive Analytics Lifecycle by Al Cordoba
  42. Unleashing Your Inner Leader: An Executive Coach Tells All by Vickie Bevenour
  43. Using Big Data Analytics: Turning Big Data into Big Money by Jared Dean
  44. Visual Six Sigma, Second Edition by Ian Cox, Marie Gaudard, Philip Ramsey, Mia Stephens, and Leo Wright
  45. Win with Advanced Business Analytics: Creating Business Value from Your Data by Jean Paul Isson and Jesse Harriott

For more information on any of the above titles, please visit

The Patient

How Big Data and Analytics Are Transforming the Healthcare Experience

Krisa Tailor


Wiley Logo

To Jim Goodnight


Our healthcare system may be broken, but the opportunities to fix it are abundant. That's why I embarked on a remarkably exciting journey to write this book. Writing a book about healthcare, though, is just as overwhelming as it is exciting. On one hand, we have some of the biggest transformations happening today across the industry, and on the other hand, there are a growing number of questions about how to change. It's without doubt that the path to healthcare innovation is filled with unknowns.

However, I'm hopeful that by leading with empathy and by empowering the patient, we can change how healthcare works. I envision a newly designed system that's focused on both sickness and wellness, in which health is seamlessly integrated into our daily lives, and where care is so uniquely personalized that no two people are provided identical treatments.

This shift will happen by taking healthcare into the experience economy, where patients are now consumers and consumers are active participants in their healthcare. The new health economy is about the totality of health, not the occasional encounters with the system that we're used to. Unique service experiences are crafted for each individual, and they stretch well beyond the four walls of a doctor's office. They consider every element across people, process, and place, and through an unwavering consistency in delivering value, these experiences result in more engaged healthcare consumers.

Data and analytics are what will power the new health economy, and with their use, technology will become so powerful that we won't even notice it's there. Just imagine receiving a custom recommendation from your wearable device on what to order as you walk into a new restaurant. Little do you know that it's information like your health goals, historic calorie counts, food preferences, and location, all working with analytics and millions of other data points behind the scenes, to give you the information you need at exactly the right time. Or, imagine if you were a clinician and could receive personalized diagnoses and proposed interventions automatically within your patients' health records. Analytics would transform unimaginable amounts of data, like doctors' notes, lab tests, and medical imaging on millions of individuals, to create personalized and optimal recommendations.

These are some of the ideas about next-generation healthcare that I sought to shed light on in this book. I love to explore the intersection of healthcare, technology, and human-centered design, and bringing together these three areas, which I'm so passionate about, is what made this book-writing journey special for me.

My hope is that you expand your thinking of the possibilities of technology and data in healthcare, and that you are encouraged to innovate through a lens of human-centeredness. Whether it's new healthcare products, services, or policies that we're creating, if we focus on the needs of individuals and meeting them wherever they may be in their health journey, we'll reach our healthcare system's ultimate goal of keeping people healthy.


There are many individuals who have inspired and supported me in my career and book-writing journey, a few of whom I'd like to mention.

First, I'd like to thank Dr. Jim Goodnight, CEO of SAS, for both believing in me and investing in me. I would not have been where I am in my career without your support.

In 2013, I was given the opportunity to work in SAS's Health and Life Sciences Global Practice, to develop and manage a new healthcare product. I am grateful to all the individuals who collaborated with me on this work, including Bryan Engle, Matt Gross, and Deidra Peacock. Further, I'm fortunate to work with the amazing individuals on my team who are passionate about what they do and who inspire the people around them, including Patrick Homer, Dr. Mark Wolff, and Laurie Rose. Additionally, I'd like to thank my friend and colleague, Dr. Graham Hughes, for his insights and mentorship over the last several years.

My passion for healthcare innovation and design thinking grew tremendously after working with DXLab, and I'd like to thank CEO Lance Cassidy for being a constant source of inspiration, for providing an excerpt for the book, and for his creative guidance. I'm grateful to the entire DXLab team, including Lance, Engin Kapkin, and Matt Bell, for their work on the mind map and experience blueprint.

Finally, I'd like to thank my family—my mom, my dad, and my sisters, Tina and Sunaina—for their unwavering love and support.

About the Author

Krisa Tailor is a Global Industry Consultant in SAS's Health & Life Sciences Global Practice, where she helps healthcare organizations worldwide to address today's most pressing healthcare issues. She joined SAS in 2008, and has since then worked across a variety of areas within healthcare, including policy, product management, and consulting. She is also the CEO and co-founder of Remedy—a digital health platform for managing chronic pain (

Krisa is passionate about next-generation healthcare products and services, health analytics, digital health, and design thinking. You can read her insights about these topics and others on her social media and her blog.

Twitter: @krisatailor



Part 1