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LinkedIn® For Dummies®

To view this book's Cheat Sheet, simply go to www.dummies.com and search for “LinkedIn For Dummies Cheat Sheet” in the Search box.

Table of Contents

Introduction

Relationships matter. Ever since the dawn of time, when Fred Flintstone asked Barney Rubble whether there was any work at the quarry, human beings have networked. We’re social creatures who like to reach out and talk to someone. As the Internet developed and grew in popularity, people rapidly took advantage of this new technology for communication, with email, instant messaging, personal web pages sharing voice, video, and data, and lots of other applications to keep everybody connected. But how can the Internet help you do a better job with your professional networking? I’m glad you asked! Welcome to LinkedIn For Dummies, 5th Edition.

LinkedIn was founded in 2003 by a guy named Reid Hoffman, who felt that he could create a better way to handle your professional networking needs. He saw lots of websites that let you build your own page and show it to the world, extolling your virtues and talents. But a lot of the popular websites that Hoffman came across at that time focused more on the social aspects of your life and not that much on the professional side. LinkedIn changed all of that with its approach of augmenting all the professional networking you do (or should do) daily. You don’t have to be looking for a job to use LinkedIn, but if you are looking, LinkedIn should be part of your search. As Hoffman put it, LinkedIn was designed to “find and contact the people you need through the people you already trust.”

In short, LinkedIn allows you to coordinate your professional identity on the Internet and make you more effective in your career. The site is designed to make the aspects of networking less time consuming and more powerful, so you can open doors with your professional connections and tap the connections of people you know who make up your extended network. LinkedIn doesn’t require a huge amount of time or usage to be effective, and is focused only on providing tools that help your professional career.

Perhaps you’ve heard of LinkedIn, but you don’t understand fully what it is, how it works, and most importantly, why you should care about it. Maybe you received an invitation to join the LinkedIn website. Perhaps you’ve received multiple invitations, or you keep hearing about it and want to find out more. Well, you’re taking the right first step by reading this book. In it, I talk about the whys as well as the hows. If you’re looking to enhance your professional life, I truly believe you need to look at LinkedIn. If you want to go straight to the beach and retire, though, maybe this isn’t the book for you!

About This Book

This book covers all aspects of using the LinkedIn site: signing up and building your profile, growing your network of contacts, taking advantage of some of the sophisticated options, and everything in between. I include a lot of advice and discussion of networking concepts, but you also find a lot of step-by-step instructions to get things done. In this fifth edition, I revisit some of the newer facets of LinkedIn, including its extensive settings and privacy options, mobile apps, the news feed, and Companies sections, and I have updated all core processes, from creating your profile to looking for a job.

You can read each chapter one after the other, or you can go straight to the chapter on the topic you’re interested in. After you start using LinkedIn, think of this book as a reference where you can find the knowledge nugget you need to know and then be on your merry way. Lots of details are cross-referenced, so if you need to look elsewhere in the book for more information, you can easily find it.

Foolish Assumptions

I assume that you know how to use your computer, at least for the basic operations, such as checking email, typing a document, and surfing the great big World Wide Web. If you’re worried that you need a PhD in Computer Operations to handle LinkedIn, relax. If you can navigate your way around a website, you can use LinkedIn.

You may be new to the idea of social networking, or the specific ins and outs of using a site such as LinkedIn, but don’t assume that signing up means you’ll get a job instantly with zero effort.

This book assumes that you have a computer that can access the Internet; any PC or Mac is fine, as well as Linux or any other operating system with a web browser. All the main web browsers can access LinkedIn. In some parts of the book, I discuss specific applications such as Microsoft Outlook; if you have Outlook, I assume you know how to use it for the purposes of importing and exporting names from your address book.

Icons Used in This Book

As you go through this book, you’ll see the following icons in the margins.

tip The Tip icon notifies you about something cool, handy, or nifty that I highly recommend. For example, “Here’s a quicker way to do the described task.”

remember Don’t forget! When you see this icon, you can be sure that it points out something you should remember, possibly even something I said earlier that I’m repeating because it’s very important. For example, “If you are going to do only one of my bullet point suggestions, do the last one because it’s the most powerful.”

warning Danger! Ah-oo-gah! Ah-oo-gah! When you see the Warning icon, pay careful attention to the text. This icon flags something that’s bad or that could cause trouble. For example, “Although you may be tempted to go into personal details in your profile, you should never post anything that could embarrass you in a future job interview.”

Beyond the Book

In addition to what you’re reading right now, this product comes with a free access-anywhere Cheat Sheet that provides steps on building your LinkedIn network, tips for enhancing your LinkedIn profile, advice for getting the most out of LinkedIn, and tips for using LinkedIn to search for a job. To get this Cheat Sheet, simply go to www.dummies.com and search for LinkedIn For Dummies 5th Edition Cheat Sheet in the Search box.

Where to Go from Here

You can read this book cover to cover, or just jump in and start reading anywhere. Open the Table of Contents and choose a topic that interests or concerns you or that has piqued your curiosity. Everything is explained in the text, and important details are cross-referenced so that you don’t waste your time reading repeated information.

Good luck with LinkedIn. Happy networking!

Part 1

Understanding LinkedIn Basics

IN THIS PART …

Explore all that LinkedIn has to offer.

Sign up with LinkedIn and create an account.

Build a LinkedIn profile that details your professional and educational experience.

Chapter 1

Looking into LinkedIn

IN THIS CHAPTER

check Getting to know your networking toolkit

check Understanding the different degrees of network connections

check Discovering LinkedIn features

check Comparing the different accounts

check Navigating the LinkedIn menu system

When I hear the terms “social networking” and “business networking,” I always go back to one of my favorite phrases: “It’s not what you know; it’s who you know.” Now imagine a website where both concepts are true, where you can demonstrate what you know and see the power of who you know. That’s just one way to describe LinkedIn, one of the top websites today where you can do professional networking and so much more.

Social networking has garnered a lot of attention over the years, and while newer sites such as Pinterest, Instagram, and Snapchat are gaining in popularity, the two sites that most people think of first for social networking are Twitter and Facebook. Let me state right now, in the first chapter, that LinkedIn is not one of those sites. You can find some elements of similarity, but LinkedIn isn’t the place to tweet about what you had for lunch or show pictures of last Friday’s beach bonfire.

LinkedIn is a place where relationships matter (the LinkedIn slogan). It was developed primarily for professional networking. When you look at its mission statement, LinkedIn’s goal “is to help you be more effective in your daily work and open doors to opportunities using the professional relationships you already have.” This is not a website that requires a lot of constant work to be effective. It’s designed to work in the background and help you reach out to whomever you need while learning and growing yourself. The key is to set up your online identity, build your network, and steadily take advantage of the opportunities that most affect you or greatly interest you.

In this chapter, I introduce you to LinkedIn and the basic services it has to offer. I answer the questions “What is LinkedIn?” and, more importantly, “Why should I be using LinkedIn?” I talk about how LinkedIn fits in with the rest of your professional activities, and then I move on to the tangible benefits that LinkedIn can provide you, regardless of your profession or career situation. I discuss some of the premium account capabilities that you can pay to use, but rest assured that LinkedIn has a lot of free features. The last part of the chapter covers basic navigation of the LinkedIn site. I show you the different menus and navigation bars, which you encounter throughout this book.

Understanding Your New Contact Management and Networking Toolkit

When thinking about how people can be connected with each other, it helps to picture a tangible network. For example, roads connect cities. The Internet connects computers. A quilt is a series of connected pieces of fabric. But what about the intangible networks? You can describe the relationship among family members by using a family tree metaphor. People now use the term social network to describe the intangible connections between them and other people, whether they’re friends, co-workers, or acquaintances.

People used to rely on address books or contact organizers (PDAs) to keep track of their social networks. You could grow your social networks by attending networking events or by being introduced in person to new contacts, and then continuing to communicate with these new contacts. Eventually, the new contacts were considered part of your social network.

As people began to rely more and more on technology, though, new tools were created to help manage social networks. Salespeople started using contact management systems such as ACT! to keep track of communications. Phone calls replaced written letters, and cellular phones replaced landline phones. Then email replaced phone calls and letters, with text messaging increasingly handling short bursts of communication. Today, with the mass adoption of smartphones, laptops, and tablets, Internet browsing has dramatically increased. People manage their lives through web browsers, SMS (Short Message Service) communications, and apps on their smartphones.

Internet tools have advanced to the point where online communication within your network is much more automated and accessible. Sites such as LinkedIn have started to replace the older ways of accessing your social network. For example, instead of asking your friend Michael to call his friend Eric to see whether Eric’s friend has a job available, you can use LinkedIn to see whether Eric’s friend works for a company you want to contact, and you can then use LinkedIn to send a message through Michael to Eric (or in some cases, directly to Eric’s friend) to accomplish the same task. (Of course, this assumes you, Michael, and Eric are all members of LinkedIn.)

In the past, you had no way of viewing other people’s social networks (collections of friends and other contacts). Now, though, when folks put their social networks on LinkedIn, you can see your friends’ networks as well as their friends’ networks, and suddenly hidden opportunities start to become available to you.

Because of LinkedIn, you can spend more time researching potential opportunities (such as finding a job or a new employee for your business) as well as receiving information from the larger network and not just your immediate friends. The network is more useful because you can literally see the map that connects you with other people.

However, just because this information is more readily available, networking still involves work. You still have to manage your connections and use the network to gain more connections or knowledge. Remember, too, that nothing can replace the power of meeting people in person. But because LinkedIn works in the background guiding you in finding contacts and starting the networking process, you can spend your time more productively instead of making blind requests and relying solely on other people to make something happen.

Keeping track of your contacts

You made a connection with someone — say, your roommate from college. It’s graduation day; you give him your contact information, he gives you his information, and you tell him to keep in touch. As both of you move to different places, start new jobs, and live your lives, you eventually lose track of each other, and all your contact information grows out of date. How do you find this person again?

One of the benefits of LinkedIn is that after you connect with someone you know who also has an account on LinkedIn, you always have a live link to that person. Even when that person changes email addresses, you’ll be updated with his or her new email address. In this sense, LinkedIn always keeps you connected with people in your network, regardless of how their lives change. LinkedIn shows you a list of your connections, such as the list in Figure 1-1.

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FIGURE 1-1: See all your connections in one centralized list.

Understanding the different degrees of network connections

In the LinkedIn universe, the word connection means a person who is connected to you through the site. The number of connections you have simply means the number of people who are directly connected to you in your professional network.

Here are the different levels of connectedness on LinkedIn:

  • First-degree connections: People you know personally; they have a direct relationship from their account to your account. These first-degree connections make up your immediate network and are usually your past colleagues, classmates, group members, friends, family, and close associates. Unlike Facebook, where everyone you connect to is a “friend,” on LinkedIn, you can connect to friends who might not have a work, school, or group connection to you but whom you know personally outside those criteria. Similar to Facebook, though, you can see your list of first-degree connections’ and they can see yours — provided your settings (and those of your connections) are configured so any connection can see other people’s list of connections.
  • Second-degree network members: People who know at least one member of your first-degree connections: in other words, the friends of your friends. You can reach any second-degree network member by asking your first-degree connection to pass along your profile as an introduction from you to his friend.
  • Third-degree network members: People who know at least one of your second-degree network members: in other words, friends of your friends of your friends. You can reach any third-degree network member by asking your friend to pass along a request to be introduced to her friend, who then passes it to her friend, who is the third-degree network member.

The result is a large chain of connections and network members, with a core of trusted friends who help you reach out and tap your friends’ networks and extended networks. Take the concept of Six Degrees of Separation (which says that, on average, a chain of six people can connect you to anyone else on Earth), put everyone’s network online, and you have LinkedIn.

So, how powerful can these connections be? Figure 1-2 shows a snapshot of how someone’s network on LinkedIn used to look.

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FIGURE 1-2: Only three degrees of separation can give you a network of millions.

The account in Figure 1-2 has 517 first-degree connections. When you add all the network connections that each of these 517 people have, the user of this account could reach more than 424,000 different people on LinkedIn as second-degree network members. Add over 359,000 LinkedIn users who are members of groups that this account belongs to, plus millions of third-degree network members, and the user could have access to millions of LinkedIn users, part of a vast professional network that stretches across the world into companies and industries of all sizes. Such a network can help you advance your career or professional goals — and in turn, you can help advance others’ careers or goals. As of this writing, the LinkedIn community has more than 500 million members, and LinkedIn focuses on your first-degree connections instead of your second- and third-degree network members, but the concept is still valid. Your network can be vast, thanks to the power of LinkedIn.

Discovering What You Can Do with LinkedIn

Time to find out what kinds of things you can do on LinkedIn. The following sections introduce you to the topics you need to know to get your foot in the LinkedIn door and really make the site start working for you.

Building your brand and profile

On LinkedIn, you can build your own brand. Your name, your identity, is a brand — just like Ford or Facebook — in terms of what people think of when they think of you. It’s your professional reputation. Companies spend billions to ensure that you have a certain opinion of their products, and that opinion, that perception, is their brand image. You have your own brand image in your professional life, and it’s up to you to own, define, and push your brand.

Most people today have different online representations of their personal brand. Some people have their own websites, some create and write blogs, and some create profile pages on sites such as Facebook. LinkedIn allows you to define a profile and build your own brand based on your professional and educational background. I use my profile as an example in Figure 1-3.

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FIGURE 1-3: Create a unified profile page to showcase your professional history.

Your LinkedIn profile can become a jumping-off point, where any visitor can get a rich and detailed idea of all the skills, experiences, and interests you bring to the table. Unlike a resume, where you have to worry about page length and formatting, you can provide substance and detail on your LinkedIn profile, including any part-time, contract, nonprofit, and consulting work in addition to traditional professional experience. You also have other options to consider; for example, you can

  • Write your own summary.
  • List any groups you belong to.
  • Describe any courses you have completed and test scores you have achieved.
  • Show any memberships or affiliations you have.
  • Cite honors and awards you have received.
  • Identify any patents or certifications you have earned.
  • Provide links to any publications you’ve written or published.
  • Give and receive endorsements of people’s skills. (I discuss endorsements in Chapter 7.)
  • Give and receive recommendations from other people. (I discuss recommendations in Chapter 9.)
  • Indicate your professional interests or supported causes.
  • Upload presentations, graphic design projects, or portfolio examples for others to view.
  • Upload videos that demonstrate a particular skill or past project.
  • Post website links to other parts of your professional identity, such as a blog, a website, or an e-commerce store you operate.

The best part is that you control and shape your professional identity. You decide what the content should be. You decide what to emphasize and what to omit. You decide how much information is visible to the world and how much is visible to your first-degree connections. (I talk more about the power of your profile in Chapters 2 and 3.)

Looking for a job now or later

At some point in your life, you’ll probably have to look for a job. It might be today, it might be a year from now, or it may be ten years from now. The job search is, in itself, a full-time job, and studies show that as many as 85 percent of all jobs are found not through a job board such as Indeed or CareerBuilder, or a newspaper classified ad, but rather through a formal or informal network of contacts where the job isn’t even posted yet. LinkedIn makes it easy to do some of the following tedious job search tasks:

  • Finding the right person at a target company, such as a hiring manager in a certain department, to discuss immediate and future job openings
  • Getting a reference from a past boss or co-worker to use for a future job application
  • Finding information about a company and position before the interview
  • Enabling the right employers to find you and validate your experience and job potential before an interview
  • Searching posted job listings on a job board such as the one on LinkedIn

The hidden power of LinkedIn is that it helps you find jobs you weren’t looking for or applying to directly. This is when you’re a passive job seeker, currently employed but interested in the right opportunity. As of this writing, hundreds of thousands of recruiters are members of LinkedIn, and they constantly use the search functions to go through the database and find skilled members who match their job search requirements. Instead of companies paying big money for resume books, they now have instant access to millions of qualified professionals, each of whom has a detailed profile with skills, experience, and recommendations already available.

This practice of finding passive job seekers is growing quickly on LinkedIn, mainly because of the following reasons:

  • Companies can run detailed searches to find the perfect candidate with all the right keywords and skills in his profile, and they then contact the person to see whether he is interested.
  • LinkedIn users demonstrate their capabilities by providing knowledge on the site, which gives companies insight into the passive job seeker’s capabilities. Not only does LinkedIn give users the opportunity to share updates and knowledge, but it also hosts an extensive network of groups on the site. Each group runs its own discussion board of conversations, where LinkedIn users can pose a question or start a conversation and other LinkedIn members can provide insight or link to relevant articles and continue the discussion.
  • Companies can review a person’s profile to find and check references ahead of time and interview only people they feel would be a great match with their corporate culture.
  • Employed individuals can quietly run their own searches at any time to see what’s available, and they can follow up online without taking off a day for an in-person or phone interview.

remember LinkedIn research shows that “people with more than 20 connections are 34 times more likely to be approached with a job opportunity than people with fewer than 5 connections.” Therefore, your connections definitely influence your active or passive job search.

Finding out all kinds of valuable information

Beyond getting information about your job search, you can use the immense LinkedIn database of professionals to find out what skills seem to be the most popular in a certain industry and job title. You can discover how many project managers live within 50 miles of you. You can even find current or past employees of a company and interview them about that job. LinkedIn now has millions of detailed Company pages that show not only company statistics but also recent hires, promotions, changes, and lists of employees closely connected with you. (Read more about Company pages in Chapter 15.)

Best of all, LinkedIn can help you find specific information on a variety of topics. You can do a search to find out the interests of your next sales prospect, the name of a former employee you can talk to about a company you like, or how you can join a start-up in your target industry by reaching out to the co-founder. You can sit back and skim the news, or you can dive in and hunt for the facts. It all depends on what method best fits your goals.

Expanding your network

You have your network today, but what about the future? Whether you want to move up in your industry, look for a new job, start your own company, or achieve some other goal, one way to do it is to expand your network. LinkedIn provides a fertile ground to reach like-minded and well-connected professionals who share a common interest, experience, or group membership. The site also provides several online mechanisms to reduce the friction of communication, so you can spend more time building your network instead of searching for the right person.

First and foremost, LinkedIn helps you identify and contact members of other people’s professional networks, and best of all, you can contact them not via a cold call but with your friend’s recommendation or introduction. (See Chapters 9 and 6, respectively, for more information.) In addition, you can find out more about your new contact before you send the first message, so you don’t have to waste time figuring out whether this is someone who could be beneficial to have in your network.

You can also meet new people through various groups on LinkedIn, whether it’s an alumni group from your old school, a group of past employees from the same company, or a group of people interested in improving their public speaking skills and contacts. LinkedIn groups help you connect with other like-minded members, search for specific group members, and share information about the group with other members. (I cover LinkedIn groups in Chapter 16.)

Understanding LinkedIn Costs and Benefits

Signing up for LinkedIn is free, and many functions are open to all account holders, so you can take advantage of most of the opportunities that LinkedIn offers. You don’t have to pay a setup or registration fee, but you can pay a monthly fee for a premium account to get additional functions or communication options. Finally, tailored solutions are available for corporations that want to use LinkedIn as a source for hiring quality candidates.

Weighing free versus paid accounts

There’s not much difference between a free account and a paid account on LinkedIn. And the basic (free) account is anything but basic in usage.

Your free account with LinkedIn allows you to use most of LinkedIn’s most popular features, including the following:

  • Build a network of connections with no limits on size or numbers.
  • Reconnect with any member of the LinkedIn network, provided that he or she knows you and agrees to connect with you.
  • Create a professional and detailed LinkedIn profile.
  • Give and receive an unlimited number of recommendations.
  • Join or create up to 100 different LinkedIn groups.
  • Perform an unlimited number of searches for LinkedIn members in your extended network of first- and second-degree members plus group members.

If you want to step up to a paid account, some of the main features include these:

  • Send a message to anyone in the LinkedIn community — regardless of whether he or she is in your extended network — through an InMail messaging service. (Note: You get a limited number of InMail credits depending on your paid account level.)
  • View more LinkedIn profile information of people not in your LinkedIn network when you conduct advanced searches.
  • See more LinkedIn network profile information when you conduct advanced searches.
  • See who has viewed your profile (if those viewers have not configured their settings to be anonymous when viewing profiles) and how they arrived at your profile.
  • Obtain membership in the Open Profile program, which gives you unlimited Open Profile messages.

Comparing the paid accounts

LinkedIn offers a few levels of paid accounts, each with a specific level of benefits. For the most up-to-date packages that LinkedIn offers, check out the Free and Paid Accounts Help page at http://www.linkedin.com/premium/products, as shown in Figure 1-4. You can also click the Try Premium for Free link at the top right of your screen to see a comparison of the paid accounts.

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FIGURE 1-4: Learn about different paid account features on LinkedIn.

Every premium account comes with certain benefits regardless of the level you choose. These benefits include

  • Open Profile network membership
  • Unlimited Open Profile messages
  • Ability to see who viewed your profile
  • Access to premium content
  • One-business-day customer service for your LinkedIn questions

As of this writing, LinkedIn offers a variety of premium packages targeted at individual users: Premium Career, Premium Business, Premium Sales, and Premium Hiring. Each account level comes with specific benefits:

  • Premium Career: $29.99 per month, billed monthly, or $299.88 per year when you buy an annual subscription, at a 17 percent savings. This account includes the following:
    • Three InMail credits per month, which allow you to contact any LinkedIn member regardless of whether he or she is in your network, as long as the other member agreed to receive InMail messages
    • Ability to see who viewed your profile in the last 90 days and how they located you

      warning Even with this feature in a premium account, if the other person has her privacy settings configured to remove her visibility, you won’t see her name when you look at who viewed your profile.

    • Access to millions of online video courses taught by industry experts in the LinkedIn Learning library
    • Salary insights that show you salary details when browsing job listings, without having to share your own personal data
    • Applicant insights to see how you (and your skill set) compare to other candidates for a potential job
    • Featured Applicant status when a recruiter searches for applicants, which means you are moved to the top section of a recruiter’s search screen
  • Premium Business: $59.99 per month, billed monthly, or $575.88 per year when you buy an annual subscription, at a 20 percent savings. This account includes the following:
    • Fifteen InMail credits per month (see Chapter 6 for more on InMail)
    • Ability to view unlimited profiles when you perform a LinkedIn search, including any third-degree network members
    • Ability to see who viewed your profile in the last 90 days and how they located you
    • Business insights that give you the most up-to-date trends and information on how a company’s growth rate and hiring trends are projecting, so you can research companies more effectively
    • Many of the benefits of the Premium Career account, such as LinkedIn Learning, and applicant and salary insights
  • Premium Sales (or Sales Navigator Professional): $79.99 per month, billed monthly, or $779.88 per year when you buy an annual subscription, at a 19 percent savings. This account includes the following:
    • Twenty InMails per month
    • Help in finding recommended leads to reach out to, insight into how to reach out to them, and the ability to save those leads to your account
    • Lead Builder and Recommendation tools to help you find the right people to close the deal in your sales life
  • Premium Hiring (a.k.a. Recruiter Lite): $119.95 per month, billed monthly, or $1,199.40 per year when you buy an annual subscription, at a 17 percent savings. This account includes these features:
    • Thirty InMails per month.
    • Advanced search engines geared for recruiting to help you find top talent even faster, and a guided search experience to navigate the LinkedIn network efficiently
    • Smart Suggestions tools to help you find potential qualified candidates for your job listing that you may not initially considered
    • Ability to create projects in LinkedIn, where you can track the progress of multiple applicants in a potential pool, categorize people in folders, attach notes to profiles, and set up automated reminders

Upgrading to a premium account

What’s the value in getting a premium account? Besides the features listed in the previous section for each account level, premium accounts are designed to give you more attention in areas such as job searches. When an employer lists a job posting and collects applications through LinkedIn, premium account holders show up at the top of the applicant list (similar to the Sponsored result in a Google search) with a Featured Applicant status next to their name. LinkedIn provides special content in the form of emails, video tutorials, and articles that provide job search and professional development tips and advice from leaders in the industry. Finally, you get to see who has viewed your profile, which can be helpful when you’re applying for jobs or trying to set up business deals. A premium account is not essential for everyone, so consider what you need from your LinkedIn experience and decide if upgrading is right for you.

tip As of this writing, LinkedIn gives you the option to try any premium plan for free during the first month, and it automatically charges your credit card each month afterward for the full amount, unless you bought a yearly plan, for which the charges renew every 12 months.

To upgrade to a premium account, I highly recommend starting by creating your free account and using the various functions on LinkedIn. If you find that after some usage, you need to reach the larger community and take advantage of some of the premium account features, you can always upgrade your account and keep all your profile and network information that you previously defined.

warning If you’re in charge of human resource functions at a small, medium, or large company and you are interested in using the Recruiter functions for your company, don’t follow the steps in this section. Instead, visit https://business.linkedin.com/talent-solutions for more information on its Talent Solutions.

To subscribe to a premium account, just follow these steps. (You must have created a LinkedIn account already; see Chapter 2 for details.)

  1. Go to the LinkedIn home page at https://www.linkedin.com.
  2. Click the Upgrade to Premium link at the top-right corner of the screen.
  3. On the Premium Products page that appears, click the Select Plan button to bring up that premium account’s specific options, as shown in Figure 1-5.

    LinkedIn accepts Visa, MasterCard, American Express, or Discover to pay for your premium account. Make sure the billing address you provide matches the credit card billing address on file.

  4. Click the blue Start My Free Month button for the premium level to which you want to upgrade.
  5. When asked to confirm if you want Monthly or Annual billing, click the type you want.

    A green line appears under the box of your chosen type.

  6. Select the radio button beside the credit card or PayPal option to bring up the specific payment fields. Fill in the appropriate billing information, as shown in Figure 1-6, and then click the Review Order button.
  7. Verify the information you’ve provided, and review the terms in the Review Your Order box.

    If you want, click the links to review LinkedIn’s terms of service, refund policy, and how to cancel.

  8. Click the blue Start Your Free Trial button to complete the process.
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FIGURE 1-5: Review the options for the premium account you are considering.

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FIGURE 1-6: Enter your billing information.

That’s it! Expect to get emails from LinkedIn to help explain and demonstrate the new features that you can take advantage of on the website.

remember If you decide to stop subscribing to a LinkedIn Premium account, you must go to your Settings & Privacy page, click Subscriptions on the left side of the screen, and then click the Downgrade or Cancel Your Premium Account link so you won’t get billed anymore. (See “Looking at the Settings & Privacy page,” later in this chapter, for information about how to reach and use this page.)