Cover Page

ENHANCING ADULT MOTIVATION TO LEARN

A Comprehensive Guide for Teaching All Adults

Fourth Edition

 

Raymond J. Wlodkowski

Margery B. Ginsberg

 

 

 

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For Matthew and Daniel

Preface

Teachers want to know how people are motivated to learn. Having the knowledge to apply this understanding is monumental. The fourth edition of Enhancing Adult Motivation to Learn offers this potential.

We've studied motivation to learn among adults for more than thirty years. Within this time the essentials of motivating teaching and learning have been discovered, researched, applied, and refined. We've gathered these essential conditions and placed them in the Motivational Framework for Culturally Responsive Teaching. The four motivational conditions are establishing inclusion, developing a positive attitude, enhancing meaning, and engendering competence. Making these conditions a living presence in a learning environment is not an easy accomplishment, but it is more possible than ever and foundational to educational equity. We've done it ourselves and have watched others do likewise. After three decades, we're confident that for learners of all cultural, ethnic, and linguistic backgrounds, a motivational approach to instructional design is essential for academic success.

GUIDING PRINCIPLES

The principles that have guided this work are as follows:

  • Motivation and learning are inseparable—attention, interest, and inspiration are emotional points along a continuum of learning, part and parcel of the process itself.
  • Learning and culture are inseparable—perception, emotional response, and meaning are formed and inhabited by our family, peers, and social and ideological histories.
  • Intrinsic motivation, finding the act of learning rewarding itself, is possible for everyone—in all subject areas as long as inclusion, volition, and relevance are respected as competence grows.
  • A neurobiological understanding of motivation to learn is extremely promising—the means and evidence of this understanding are largely confirmatory of excellent teaching and learning at this time.
  • Online learning and teaching are evolving rapidly and creatively as technical intelligence advances—its essentials parallel the conditions of the motivational framework.
  • Motivation is a value‐based concept—our goal is to enhance its understanding and capacity for equitable learning. This includes access, completion, graduation, and securing a predictable income that provides a living wage for oneself and one's family. It also includes satisfying engagement in learning across one's life span.

We have used multiple sources of scholarship to understand adult motivation to learn, including the social and biological sciences; ethnic, linguistic, and gender studies; arts and literature; philosophy; and personal experience. Our accumulated knowledge leads to this conclusion: All adults want to make sense of their world, to find meaning, and to be effective at what they value—this is what fuels their motivation to learn. The key to effective instruction is to evoke and encourage the natural inclination in all adults, whatever their cultural background or identity, to be competent in matters they deem important.

This book is a practical and immediately usable resource for instructors, faculty, trainers, educators, professional learning specialists, administrators, and community activists whose primary task is teaching adults in universities and community colleges, in professional and industrial settings, and in local and national organizations. At its center is the Motivational Framework for Culturally Responsive teaching, an internationally acclaimed model that scholars and practicing educators have researched and applied for more than two decades.

Although the number of books about teaching adults continues to grow, this is the only book that focuses on motivation as a constant positive influence during learning. It explains and exemplifies how to teach in ways that make the enhancement of intrinsic motivation an essential part of adult learning—in essence how to think motivationally as an instructor. Four chapters describe in detail sixty tested strategies to elicit and sustain learner motivation in any learning context. Readers can choose the strategies that best apply to their content and learning situation with confidence that the framework will consistently guide them toward productive outcomes for a range of learners.

From Seattle to Singapore, the ideas in this book have been applied, assessed, and revised through iterations that keep the framework productive and up‐to‐date. Through research, correspondence, on‐site visits, students, colleagues, and our own teaching, we have learned the motivational framework's limitations and advantages. As with any trustworthy model, we continue to arrive at an increasingly nuanced understanding of what this enduring framework accomplishes.

An exciting new feature of this edition is its application to online teaching. There has been growing use of the motivational framework for increasing learner engagement and retention in online programs. As online instructors and former directors of an online graduate program in adult learning, we have designed and implemented online programs, courses, and teaching methods. Along with a new chapter and a complete instructional plan devoted to online teaching, we have included ideas and consideration for online instruction with the motivational strategies in this book.

As advised by our colleagues and readers, we have also increased practical examples illustrating the motivational framework and its strategies. This edition offers a full online course syllabus based on the motivational framework and extended discussions and ideas for the transfer of learning and self‐regulated learning. We also address adult learning from the perspectives of growth mind‐sets and instructional practices that support education as a priority in the challenging lives of adults. Our concern for community colleges and their service to first‐generation college students and linguistically diverse learners has informed every chapter.

Any instructor who has searched for a straightforward, true‐to‐life, and useful book on how to enhance adult motivation for learning should find this book helpful. As in previous editions, we promise the reader the following:

  • A minimal amount of jargon. With the growth of technology in adult education and a neuroscientific perspective as part of this edition, we have worked hard to keep this commitment.
  • A range of examples. Instructors and learners continue to ask for more.
  • A practical and consistent way to design instruction that can enhance adult motivation to learn any content or skill. This our professional raison d'etre. Raymond has co‐taught courses in disciplines as removed from his background as an educational psychologist as dye‐casting and electronics. Margery continues her work in under‐resourced communities with schools, community‐based programs, and colleges. She uses the motivational framework to design mutually respectful and motivating experiential learning among educators, learners, and community members. This includes working with educators to visit with linguistically diverse families in their homes to learn from their personal stories and experiences, shadowing historically underserved students to understand school and college from a learner's perspective, facilitating lesson studies among faculty members to improve instruction, and supporting faculty and teaching and learning centers in the scholarship of instructional practice.
  • Motivation theory and methods positively supported by our own experience. Instructors have appreciated this characteristic of the book.
  • A way to teach that respects the integrity and goals of every learner. This promise is a lifelong work in progress that we practice to consistently improve our own efforts. We continue to videotape our work to see if we do as we advocate: to make learners' histories, experiences, and perspectives an essential consideration for intrinsically motivating instruction.

OVERVIEW OF THE CONTENTS

This book is a testament to the idea that anything worth teaching can be taught in a motivating way. It provides a model and specific strategies to create optimal learning experiences for adults in culturally diverse environments. Chapter One offers a neuroscientific understanding of motivation and learning with discussion and definitions of the physiology of the brain. It also explores the intersection of cultural relevance, adult learning, intrinsic motivation, and neuroscience. The last third of the chapter discusses historically underserved adult learners in postsecondary education with a focus on the role of community colleges. The chapter concludes with a view of how instruction can be a path to improve educational success for all adults.

Chapter Two addresses the characteristics of adult learners, with particular attention to age, culture, and memory. There are overviews of different orientations to adult intelligences including multiple intelligences, practical intelligence, and emotional intelligence. The last part of the chapter offers a rationale for using a macrocultural approach to adult instruction and learning, concluding with a discussion of why every instructional plan also needs to be a motivational plan.

Chapter Three discusses the core characteristics—expertise, empathy, enthusiasm, clarity, and cultural responsiveness—that are necessary for a person to be a motivating instructor. The chapter outlines performance criteria for each characteristic so that readers can comprehend, assess, and learn the behaviors that are prerequisite to enhancing learner motivation. It concludes with Paulo Freire's conception of critical consciousness as a guide to creating a learning environment that contributes to the common good, locally and across the globe.

Chapter Four introduces the four conditions—inclusion, attitude, meaning, and competence—that substantially enhance adult motivation to learn. These motivational conditions are dynamically integrated into the Motivational Framework for Culturally Responsive Teaching, a model of motivational theory in action. This model is also an organizational aid to design instruction. The framework provides guiding questions for creating instruction that elicits diverse adults' motivation to learn throughout a course or training session.

Chapter Five begins with a discussion of how to encourage motivation in online formats using the Motivational Framework for Culturally Responsive Teaching. The central part of the chapter is an illustration of the foremost motivational strategies, instructional practices that meet four important criteria:

  • The strategy is supported by or derived from intrinsic motivation theories.
  • There is research focused on face‐to‐face learning environments that shows how the strategy enhances adult motivation and learning.
  • There is research focused on online learning environments that shows how the strategy enhances adult motivation and learning.
  • We have used this strategy in face‐to‐face and online learning environments and found it to enhance adult motivation to learn.

There are twenty‐four such strategies cited and discussed. The rest of the chapter is an extended discussion of the importance of a clear, inviting, and inclusive course syllabus with a comprehensive example from Margery's online teaching. The chapter ends with some caveats for online instruction and learning based on the authors' experiences.

Chapters Six through Nine provide the central content of this book. Each chapter offers comprehensive treatment of one of the motivational conditions: inclusion is covered in Chapter Six, attitude in Chapter Seven, meaning in Chapter Eight, and competence in Chapter Nine. These chapters describe in pragmatic terms how each motivational condition can positively influence learning among adults in culturally diverse environments. They also describe and exemplify a total of sixty specific motivational strategies to engender each of the motivational conditions. When applicable, we discuss each strategy in terms of its cultural relevance, neuroscientific support, face‐to‐face and online application, and how it relates to adult learners. In most instances the strategies reference further readings that provide research findings and examples of their use in educational settings.

Chapter Ten summarizes the previous chapters with an outline of all the motivational strategies and their specific purposes. In addition, it explains two ways to use the motivational framework for instructional planning: the superimposed method and the source method. The chapter also provides four real‐life examples of instructional planning with discussions of how each plan has been designed, using the framework and motivational strategies from the book. These examples are taken from authentic teaching situations in general education, business, nursing, and online graduate education. With extensive discussions of the growing literature on assessing adult motivation, continuing adult learning, and self‐regulated learning, this concluding chapter presents useful suggestions to increase the capacity for lifelong learning among adults. The book ends with an epilogue that addresses ethical considerations for an instructor of adults in today's world.

About the Authors

Raymond J. Wlodkowski is professor emeritus at Regis University, Denver. For the last forty years he has taught at universities throughout the United States and Canada with professorships at the University of Wisconsin–Milwaukee, Antioch‐Seattle, and Edgewood College in Madison. He is a psychologist whose work encompasses adult motivation and learning, cultural diversity, and professional development in higher education. He is the founding executive director of the Commission for Accelerated Programs (CAP) and the former director of the Center for the Study of Accelerated Learning at Regis University.

Wlodkowski is the author of the previous editions of Enhancing Adult Motivation to Learn, twice the recipient of the Phillip E. Frandson Award for Literature (1986 and 2009), and the coauthor of Diversity & Motivation, winner of the 2010 Cyril O. Houle Award for Outstanding Literature in Adult Education. His books have been translated into Spanish, Japanese, and Chinese. Wlodkowski has been the recipient of awards for teaching excellence at two universities and has also received the award for outstanding research from the Adult Higher Education Alliance. In October 2012, he was inducted into the International Adult and Continuing Education Hall of Fame. He has worked extensively in video production, authoring six professional development programs including Motivation to Learn, winner of the Clarion Award from the Association of Women in Education for the best training and development program in 1991. His PhD is in educational psychology from Wayne State University in Detroit. He currently lives in Chicago.

Margery B. Ginsberg is a scholar‐practitioner, educational author, and consultant. Her current work with colleges and universities builds on experience as a university professor and, for nearly a decade, lead faculty member for the University of Washington–Seattle doctoral program for aspiring educational leaders. Earlier in her career she was a teacher on the Menominee and Southern Ute reservations, US Department of Education Title I technical assistance provider to state education agencies, and coordinator of migrant education in a nine‐state region in the Southwest United States. In 2013, she was honored with the American Educational Research Association Relating Research to Practice Award for her application of interdisciplinary research focused on intrinsic motivation and cultural diversity in schools, community colleges, and universities.

In addition to numerous research publications, Ginsberg has written several books. Her most recent book, Excited to Learn: Motivation & Culturally Responsive Teaching (2015), received a 2016 Forward Review Award for outstanding educational literature. Additional books include Transformative Professional Learning (2011), the co‐authorship of Teaching Intensive & Accelerated Courses (2009), and Diversity & Motivation: Culturally Responsive Teaching, 2nd edition (2009), which won the 2011 Cyril O. Houle Award for Outstanding Literature in Adult Education.

For more than twenty years, Ginsberg has delivered keynote presentations and faculty development institutes on inclusion and cultural diversity in higher education and adult education programs in the United States and overseas. She has a PhD in bilingual/multicultural/social foundations of education from the University of Colorado–Boulder. She currently lives in Chicago.

Acknowledgments

This edition reflects a lifetime of learning with instructors, students, friends, and colleagues who experimented with ideas, shared resources and perspectives, and encouraged new possibilities. We are grateful for their partnership and for the values that we hold in common. Learning with and from others is one of the most important and hopeful things we do for ourselves and our communities.

For many years Raymond had close relationships with Regis University and the Council for Accelerated Programs (CAP), where he could apply new ideas in earnest and with the benefit of their goodwill and support. In this regard we extend sincere appreciation to Jeannie McCarron, director of CAP. Both of us also wish to thank Edgewood College and in particular Rebecca Zambrano and Dennis James for their guidance and creativity in helping us become more skillful online instructors.

As lead faculty member for an educational leadership program at the University of Washington–Seattle and as co‐director of a school‐university partnership at Cleveland High School in Seattle, Margery benefited from many committed students, educators, and community members, in particular Catherine Brown, Princess Shareef, and University of Washington colleague Kathy Kimball. The same is true for her work as coordinator of leadership development schools at the University of Illinois‐Chicago with expert school leaders, Olimpia Bahena, Jessica Kertz, Iysha Jones, Nia Abdullah, and Catherine Whitfield. Brad Portin, Mike Knapp, Cristine Chopra, Julia Zigarelli, Anthony Craig, Andrew Eyres, Laurie Morrison, Aileen Baxter, and Dan Alpert continue to engage this work as friends and learning partners. Suzanne Benally, executive director of an organization that helps indigenous communities protect their languages, Anita Villarreal, Amy Anderson, and Sonny Zinn have provided deep and invaluable support over many years. Thank you!

We have also had the great pleasure of consulting with adult education programs for colleges, universities, and projects in the United States and abroad. From Alaska with Gretchen Bersch to Singapore with Moira Lee Gek Choo, we express heartfelt appreciation. To this list we add recent higher education colleagues Steven Taylor, Catherine Haras, Emily Magruder, and Eva Fernández.

We are immensely grateful to the staff members and our colleagues at Jossey‐Bass for their continuing support for more than thirty years. Of late, we would like to express our gratitude to Alison Knowles, who was associate editor of higher and adult education, and Connor O'Brien, project editor, for believing in and sustaining the development of this book.

Finally, all of our work is informed by our adult sons, Matthew Aaron Ginsberg‐Jaeckle and Daniel Mark Ginsberg‐Jaeckle. They collaborate with coworkers and community members to advance human dignity and human rights. We are grateful for their example.

 

Chicago, Illinois
Raymond J. Wlodkowski

February 2017
Margery B. Ginsberg