Packaging SustainabilityTools, Systems and Strategies for Innovative Package Design
How to take the lead with sustainable packaging design solutions With initiatives like the Wal-Mart Scorecard in the U.S. and the E.U.'s Packaging Directive, delivering sustainable packaging is now an integral part of today's global competitive market. Written by experts from a wide variety of fields, here is a comprehensive, single source of actionable information that enables everyone involved in the design and development process to make smart, informed decisions, opening new possibilities for creating truly innovative solutions. Wendy Jedlicka, CPP (Roseville, MN) is President of Jedlicka Design Ltd. and a member of the faculty at Minneapolis College of Art and Design's groundbreaking Sustainable Design Certificate Program. A Certified Packaging Professional, she serves as Upper Midwest Chapter Chair (o2umw.org), as well as U.S. co-coordinator for the o2 Global Green Design Network (o2.org), and contributes frequently to Packaging Design magazine's "Sustainability Update" feature column.
Introduction. Chapter 1: Taking the First Step. Chapter 2: Mechanics of Human Behavior. Chapter 3: Marketing and Truth. Chapter 4: Laws and Economics. Chapter 5: Systems Thinking. Chapter 6: Materials and Processes. Chapter 7: Innovation Toolbox. Endnotes and Resources.
"Packaging Sustainability, a textbook that combines big picture systems thinking on the role designers play in our consumer culture with a practical how-to manual for creating sustainable packaging. Armed with the information and advice in Packaging Sustainability, designers will look at their next package design project as more than an assignment; they'll discover an invitation to innovate." (Communication Arts, Sep/Oct 2009)
Wendy Jedlicka, CPP (St. Paul, MN) President, Jedlicka Design Ltd. www.jedlicka.com Certified Packaging Professional by the Institute of Packaging Professionals Chapter chair for o2-USA/Upper Midwest and liaison for the o2 Global Green Design Network (o2.org) Packaging and economics faculty, Minneapolis College of Art and Design's ground breaking Sustainable Design Certificate Program (www.mcad.edu) Frequent contributor to Packaging Design Magazine
Take the lead with sustainable package design solutions The classic role of packaging is to "Protect, Inform, and Sell." Today, packaging must do all that—but with minimal eco-impact. Packaging Sustainability: Tools, Systems, and Strategies for Innovative Package Design is a comprehensive guide to thinking outside the box to create practical, cost-effective, and eco-responsible packaging. With a broad range of contributions from pioneers of sustainability, Packaging Sustainability not only describes the concepts of sustainability but reveals the logic behind them, providing you with the tools to sift through and adapt to the ever changing barrage of materials, services, regulations, and mandates. The book: Enables the designer to make smart, informed decisions at all points throughout the packaging design process Offers a comprehensive overview of sustainable packaging design issues from leading practitioners, designers, engineers, marketers, psychologists, and ecologists Describes materials and processes in current use and helps the reader understand how they interconnect With solid information and actionable ideas, Packaging Sustainability gives you all the tools for maximizing a product's shelf impact—while minimizing its ecological footprint. WENDY JEDLIC?KA, CPP, is president of Jedlic?ka Design, Ltd and a member of the faculty at Minneapolis College of Art and Design's groundbreaking Sustainable Design Certificate Program. A Certified Packaging Professional, she serves as national chapter co-coordinator for the O2 International Network for Sustainable Design (o2.org) in the United States as well as O2's Upper Midwest chapter chair, and she is the contributing coordinator for Package Design Magazine's Sustainability Update feature column. Contributors Elise L. Amel Dayna Baumeister Arlene Birt Jeremy Faludi Terry Gips Fred Haberman? Dan Halsey Garth Hickle Christie Manning Tim Mcgee Curt McNamara John Moes Jacquelyn Ottman Holly Robbins Dennis Salazar Pamela Smith Dion Zuess Environmental Paper Network Eureka Recycling Package Design Magazine Packaging Strategies Sustainable Packaging Coalition