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"This book has been written by an experienced entrepreneur who has built a highly successful online business. He understands the challenges first hand, and gives readers invaluable advice about the how they too can make it big in the digital world."<br /> —<b>Luke Johnson</b>, Chairman Risk Capital partners and <i>Financial Times</i> columnist <p>Online business can be a goldmine – or a minefield. David Soskin, former CEO of Cheapflights and Chairman of mySupermarket.co.uk, has faced all the problems thrown up by building a business on the Internet, and solved them. Here, he shows you how to:</p> <ul> <li>Convert a brilliant idea into something that actually pays</li> <li>Get the funding you need to expand</li> <li>Build a great team of staff and advisers</li> <li>Keep the cash flowing</li> <li>Go global! </li> </ul> <p><i>Net Profit</i> provides much needed inspiration and reassurance for would-be start ups and established businesses who want to do more online.</p> <p>"I wish this book had been written ten years ago when I first entered the e-commerce industry."<br /> —<b>Glenn Fogel</b>, EVP - Corporate Development and International, Priceline.com</p> <p>"David Soskin combines the insightful mind of a top consultant, the hardened vision of a serial entrepreneur, and the practicality of a successful businessman. Read this book!" </p> <p> - <b>Robin Buchanan,</b> Adviser/Board member of multiple companies, previously the Dean and President of London Business School and also the UK Senior Partner of Bain & Company, the leading global consulting firm.</p> <p> </p>