Details

The Arab World Unbound


The Arab World Unbound

Tapping into the Power of 350 Million Consumers
1. Aufl.

von: Vijay Mahajan

25,99 €

Verlag: Wiley
Format: PDF
Veröffentl.: 13.07.2012
ISBN/EAN: 9781118222515
Sprache: englisch
Anzahl Seiten: 432

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Beschreibungen

<b>An expert's guide to exploring business opportunities in the burgeoning Arab marketplace</b> <p>This groundbreaking book reveals the myriad opportunities presented by the Arab World's market of 350 million consumers, who collectively wield the ninth-largest economy in the world. Based on the author's firsthand research, including hundreds of market visits and more than 600 interviews at companies doing business throughout the region, this book shows how globally interconnected and vibrant the Arab markets are.</p> <p>Through a rich blend of data and anecdotal observations, it chronicles how, by respecting the region's culture and religious norms, hundreds of local and multinational companies and entrepreneurs are creating successful businesses in this large and growing marketplace.</p> <ul> <li>Hundreds of interviews and illustrative examples peel away stereotypes about Arab consumers to reveal diverse, vibrant and entrepreneurial consumer markets</li> <li>Explains how multinational companies, such as Coca-Cola, Unilever, and Proctor & Gamble, and leading regional companies are working successfully in the Arab nations</li> <li>Shows how Arab entrepreneurs, both men and women, are shaping the regional and global marketplaces</li> <li>Vijay Mahajan, author of two previous award-winning books on emerging markets, is one of the world's most-cited researchers in the business and economics sector</li> </ul> <p>As the global marketplace continues to expand, this book offers anyone interested in investing in the Arab world an expert perspective on the boundless business opportunities.</p>
<p>Preface: A Consumer Rihla xi</p> <p>Introduction 1</p> <p><b>Part I Discovering the Arab World</b></p> <p><b>1 Drinking Red Bull In Dahiyeh 9</b></p> <p>The Arab Market is Vibrant and Globally Interconnected</p> <p>Arab Consumers Control More Spending Power Than You Think</p> <p>The Shadow Economy</p> <p>Shades of India and China</p> <p>Opportunities Beyond Crude Oil and <i>Abaya</i></p> <p>Household Spending in the Arab World</p> <p>Beyond Boycotts and Barriers</p> <p>Chicken Fights: Local Competition in the Arab Market</p> <p>The Global Emergence of Arab Brands</p> <p>A Worldwide Hub: The Globally Connected Arab World</p> <p>The Arab World is Neither CNN’s nor Al Jazeera’s</p> <p><b>2 The Diversity of the Arab World 51</b></p> <p>No Harm in <i>Haram</i></p> <p>Not All the Consumers in Arab Countries are Arab</p> <p>The Diversity of Arab Consumers</p> <p>Segmenting the Arab Consumer Markets</p> <p>Embracing the Diverse Habits of Arab Consumers</p> <p>Language Differences</p> <p>The Market Dominance of Saudi Arabia and the GCC</p> <p>Saudi Arabia’s Influence Within Other Markets</p> <p>Think Regional, Act Local</p> <p><b>3 Islam Matters: The Impact of the Five Pillars of Islam On Consumers In the Arab World 87</b></p> <p>The Difference Between Culture and Religion</p> <p>Why <i>Shahada </i>Matters</p> <p>Why <i>Salah </i>Matters</p> <p>Why <i>Sawm </i>Matters</p> <p>Why <i>Zakat </i>Matters</p> <p>Why <i>Hajj </i>and <i>Umrah </i>Matter</p> <p>Islam in the Everyday</p> <p><b>Part II Tapping Into the Well of Arab Consumers</b></p> <p><b>4 The <i>Shabab</i>: Tapping Into The Arab Youth Market 127</b></p> <p>The <i>Shabab </i>Demographic Dividend</p> <p>The <i>Shabab </i>Crave the Best Brands, Wherever They Come From</p> <p>The <i>Shabab </i>Generation is Molding the Consumer Market</p> <p>The <i>Shabab </i>Generation is Changing the Arab Workforce</p> <p>The <i>Shabab </i>are Transforming the Private Sector</p> <p>The <i>Shabab </i>and Education</p> <p>The <i>Shabab </i>and Marriage</p> <p><b>5 Arabia Two: Tapping Into the Arab Middle Class 157</b></p> <p>The Rise of the Middle Class is Changing Arab Consumer Markets</p> <p>Identifying the Arab Middle Class</p> <p>Tapping into Arabia Two</p> <p>Tapping into Arab Consumer Power at All Levels</p> <p>Urbanization, Modern Trade, and Arabia Two</p> <p>Arabia Two and the Balance Between Tradition and Modernity</p> <p><b>6 Tapping Into the Market of Arab Women 185</b></p> <p>Arab Women Have Money to Spend</p> <p>Educated Women are Reshaping the Arab Market</p> <p>The Arab Woman as a Consumer</p> <p>Inside and Outside: The Dual Identities of Arab Women</p> <p>Tapping into the Arab Beauty Market</p> <p>The Arab Woman as Wife and Mother</p> <p>Arab Women as Head of the Household</p> <p>The Veil Doesn’t Hide the Arab Woman’s Mind</p> <p>Arab Women as Business Leaders</p> <p>Arab Women are Reshaping the Region on Their Own Terms</p> <p><b>7 Tapping Into the Arab Technology Market 229</b></p> <p>The Spread of Internet Use Opens Up New Paths to Consumers</p> <p>The Rise of Social Media</p> <p>Tapping into Arab E-Commerce</p> <p>Using Technology to Recapture the Golden Age</p> <p>On the Go: The Market for Mobile Phones</p> <p>Building the High-Tech Industry in Jordan</p> <p>The Technological Arab Spring</p> <p><b>8 Tapping Into the Arab Media and Entertainment Market 257</b></p> <p>Television Advertising in the Arab World</p> <p>Arab Cinema and Film</p> <p>Dancing in the Desert: Music in the Arab World</p> <p>Art in the Arab World</p> <p>Books and Bookstores</p> <p>The Birth of an Arab Superhero</p> <p><b>9 Tapping Into the Arab Diaspora 299</b></p> <p>Linking the Diaspora to the Arab World</p> <p>Remittances Constitute a Critical Piece of Many Arab</p> <p>Economies</p> <p>Tapping into the Arab Diaspora</p> <p>The Arab Diaspora Has Made a Name for Itself</p> <p>Tapping into Opportunities Around the World</p> <p>You Can Go Home Again</p> <p>The Diaspora is Bringing Different Worlds Together</p> <p><b>Part III Conclusion</b></p> <p><b>10 Rebranding the Arab World 335</b></p> <p><i>Yalla </i>Arabia!</p> <p>Capturing the Region’s <i>Yalla </i>Energy with a New Arab Brand</p> <p>Sustaining the <i>Yalla </i>Energy of Family Businesses</p> <p>Harvesting the <i>Yalla </i>Energy of Arab Youth</p> <p>Fueling the <i>Yalla </i>Energy of Arab Entrepreneurs</p> <p>Enabling a New <i>Yalla </i>Energy Among Disadvantaged Arabs</p> <p>A Call to Action</p> <p>The Richness of the Past and the Promise of the Future</p> <p>Acknowledgments 373</p> <p>The Author 391</p> <p>Index 393</p>
<p><b>VIJAY MAHAJAN</b> holds the John P. Harbin Centennial Chair in Business at McCombs School of Business, University of Texas at Austin. He has consulted with Fortune 500 companies and received several lifetime achievement awards, including the American Marketing Association Charles Coolidge Parlin Award for visionary leadership in scientific marketing and the Distinguished Alumnus Award from the Indian Institute of Technology (Kanpur). Mahajan is the author of eleven books, including <b><i>Africa Rising</i></b> and <b><i>The 86 Percent Solution.</i></b>
<p><b>THE ARAB WORLD UNBOUND</b> <p>The 350 million consumers in the Arab countries collectively wield one of the ten largest economies in the world—a marketplace that offers myriad opportunities for savvy investors, entrepreneurs, and business people. <p>In <b><i>The Arab World Unbound,</i></b> international business expert Vijay Mahajan's firsthand research, including hundreds of market visits and more than 600 interviews at companies doing business throughout the region, reveals the interconnectedness and vibrancy of the largely untapped Arab markets. With a rich blend of data and anecdotal observations, this groundbreaking book chronicles how, by respecting the region's culture and religious norms, hundreds of local and multinational companies and entrepreneurs are creating successful businesses in this large and growing marketplace. <p>Mahajan provides in-depth analyses of the various segments of the Arab consumer market. He puts a spotlight on Arab youth, a burgeoning segment of the population with an important and growing influence on business and culture. He details the immense consumer power of the expanding Arab middle class and shows how local and multinational companies, such as the Coca-Cola Company, Unilever, and Procter & Gamble, are tapping into the opportunities across the market's spectrum of socioeconomic classes. He focuses on the vital role of women in the marketplace, as consumers, business leaders, entrepreneurs, and economic contributors. <p>The <b><i>Arab World Unbound</i></b> also describes how technology has reshaped the ways the Arab world works and communicates, and it looks at the astonishing impact media, entertainment, and the arts have had on the region, its consumers, and the companies trying to reach them. Finally, Mahajan considers the Arab diaspora and its influence around the world and within the region itself. <p>As the global marketplace continues to expand, this book offers anyone interested in investing in the Arab world an expert perspective on the region's boundless business opportunities.

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