Practical and proven masterclasses for simple and effective small business marketing This straightforward, practical book cuts through the morass of marketing theory to reveal the practical steps that small businesses can take to achieve phenomenal marketing results. Presenting fifteen comprehensive masterclasses, marketing expert Dee Blick presents easy-to-understand and easy-to-implement strategies to increase sales, prevent marketing mistakes, and build the foundations of a customer-driven brand. These fifteen comprehensive masterclasses can be implemented immediately, and cover such topics as marketing plans, copywriting, social media marketing, and public relations. Written by successful author and marketing guru who has worked with small businesses for twenty-seven years Includes practical, effective marketing strategies for every small business Appropriate for entrepreneurs, small business owners, and practicing marketing managers When it comes to marketing a small business, success means getting a big impact from a small investment. The 15 Essential Marketing Masterclasses for Your Small Business gives entrepreneurs and small business owners proven strategies for effective, profitable marketing.
About Dee Blick vii Foreword by Andy Fernandez, The Chartered Institute of Marketing (CIM) ix Introduction 1 Masterclass 1: The perfect practical marketing plan 5 Masterclass 2: Your perfect positioning statement 21 Masterclass 3: Why it pays to locate and research your target audience 39 Masterclass 4: How to write copy that sells 57 Masterclass 5: How to make your website a magnet for hot prospects 75 Masterclass 6: How to write successful adverts 93 Masterclass 7: How to get PR in printed publications 113 Masterclass 8: Why it pays to do direct mail 139 Masterclass 9: How to take the chill out of a telephone cold call 161 Masterclass 10: The secrets of successful email marketing 181 Masterclass 11: How to be a confident and engaging public speaker 203 Masterclass 12: How to build your expert status 223 Masterclass 13: How to wow your customers with genuine customer care 233 Masterclass 14: Why you should be falling in love with Linkedin! 251 Masterclass 15: How to be terrific on Twitter 267 Conclusion 287 About the contributors 289 Acknowledgements 293 Index 295