<p>Notes on Contributors xi</p> <p>1. Engagement as Communication: Pathways, Possibilities, and Future Directions 1<br /><i>Kim A. Johnston and Maureen Taylor</i></p> <p><b>Part I Theoretical Foundations and Guiding Philosophies of Engagement 17</b></p> <p>2. Toward a Theory of Social Engagement 19<br /><i>Kim A. Johnston</i></p> <p>3. How Fully Functioning Is Communication Engagement If Society Does Not Benefit? 33<br /><i>Robert L. Heath</i></p> <p>4. Philosophy and Ethics of Engagement 49<br /><i>Petra Theunissen</i></p> <p>5. Dialogic Engagement 61<br /><i>Anne Lane and Michael L. Kent</i></p> <p>6. Modeling Antecedents of User Engagement 73<br /><i>Heather L. O’Brien and Jocelyn McKay</i></p> <p><b>Part II Engaged Organizations 89</b></p> <p>7. Toward a Cultural Ecology of Engagement 91<br /><i>James Everett</i></p> <p>8. Reconceptualizing Public Relations in an Engaged Society 103<br /><i>Maureen Taylor</i></p> <p>9. The Missing Half of Communication and Engagement: Listening 115<br /><i>Jim Macnamara</i></p> <p>10. Corporate Social Responsibility and Engagement: Commitment, Mapping of Responsibilities, and Closing the Loop 133<br /><i>Bree Hurst and Øyvind Ihlen</i></p> <p>11. Engaging Shareholder Activists: Antecedents, Processes, and Outcomes 149<br /><i>Nur Uysal </i></p> <p>12. Episodic and Relational Community Engagement: Implications for Social Impact and Social License 169<br /><i>Kim A. Johnston, Anne B. Lane, Bree Hurst, and Amanda Beatson</i></p> <p>13. Engagement in Conflict: Research and Practice 187<br /><i>Tyler R. Harrison and Jessica Wendorf Muhamad</i></p> <p>14. Coworkership and Engaged Communicators: A Critical Reflection on Employee Engagement 205<br /><i>Mats Heide and Charlotte Simonsson</i></p> <p>15. Conceptualizing Strategic Engagement: A Stakeholder Perspective 221<br /><i>Aimei Yang</i></p> <p><b>Part III Engaged Networks and Communities 231</b></p> <p>16. Engaging Partnerships: A Network-Based Typology of Interorganizational Relationships and their Communities 233<br /><i>Marya L. Doerfel</i></p> <p>17. Media Engagement in Networked Environments: An Ecological Perspective 253<br /><i>Mohammad Yousuf</i></p> <p>18. Activist Stakeholders Challenging Organizations: Enkindling Stakeholder-Initiated Engagement 269<br /><i>W. Timothy Coombs and Sherry J. Holladay</i></p> <p>19. The Outcomes of Engagement in Activism Networks: A Co-creational Approach 285<br /><i>Adam J. Saffer</i></p> <p>20. Designing for Viable Futures: Community Engagement as Social Innovation 301<br /><i>Marianella Chamorro-Koc and Glenda Amayo Caldwell</i></p> <p><b>Part IV Towards an Engaged World 311</b></p> <p>21. Global Engagement: Culture and Communication Insights From Public Diplomacy 313<br /><i>R. S. Zaharna </i></p> <p>22. Public Diplomacy as Co-constructed Discourses of Engagement 331<br /><i>Alina Dolea</i></p> <p>23. Corporate Diplomacy as an Engagement Strategy of the Nonmarket Business Environment 347<br /><i>Sarab Kochhar</i></p> <p>24. Habits of the Heart and Mind: Engagement in Civil Society and International Development 357<br /><i>Amanda K. Kennedy and Erich J. Sommerfeldt</i></p> <p>25. Political Engagement, Communication, and Democracy: Lessons from Brexit 371<br /><i>Ian Somerville</i></p> <p> 26. Deliberative Engagement and Wicked Problems: From Good Intentions to Practical Action 383<br /><i>Paul Willis, Ralph Tench, and David Devins</i></p> <p>27. “Changing Worlds” Through Intentional Dialogic Engagements 397<br /><i>Kerrie Mackey-Smith and Grant Banfield</i></p> <p><b>Part V Digital Influences on Engagement 409</b></p> <p>28. From Advertising to Engagement 411<br /><i>Edward C. Malthouse and Bobby J. Calder</i></p> <p>29. Emotional Engagement in a New Marketing Communication Environment 421<br /><i>Sylvia Chan-Olmsted and Lisa-Charlotte Wolter</i></p> <p>30. Virtual Engagement: A Theoretical Framework of Affordances, Networks, and Communication 439<br /><i>Lisa V. Chewning</i></p> <p>31. Consumer Engagement in the Digital Era: Its Nature, Drivers, and Outcomes 453<br /><i>Wolfgang Weitzl and Sabine Einwiller</i></p> <p>32. Consumer Engagement in Social Media in China 475<br /><i>Yi-Ru Regina Chen</i></p> <p>33. The Role of Social Capital in Shaping Consumer Engagement within Online Brand Communities 491<br /><i>Jana Lay-Hwa Bowden, Jodie Conduit, Linda D. Hollebeek, Vilma Luoma-aho, and Birgit Andrine Apenes</i> <i>Solem</i></p> <p>34. Engagement, Interactivity, and Diffusion of Innovations: The Case of Social Businesses 505<br /><i>Ruth Avidar</i></p> <p>35. New Media Challenges to the Theory and Practice of Communication Engagement 515<br /><i>Greg Hearn, Caroline Wilson-Barnao, and Natalie Collie</i></p> <p><b>Part VI Future Challenges for Engagement as Theory and Practice 529</b></p> <p>36. Negative Engagement 531<br /><i>Matias Lievonen, Vilma Luoma-aho, and Jana Bowden</i></p> <p>37. Critical Perspectives of Engagement 549<br /><i>Magda Pieczka</i></p> <p>Index 569</p>