Details

Company Culture For Dummies


Company Culture For Dummies


1. Aufl.

von: Mike Ganino

17,99 €

Verlag: Wiley
Format: PDF
Veröffentl.: 16.04.2018
ISBN/EAN: 9781119457886
Sprache: englisch
Anzahl Seiten: 408

DRM-geschütztes eBook, Sie benötigen z.B. Adobe Digital Editions und eine Adobe ID zum Lesen.

Beschreibungen

<p><b>Make a difference with company culture</b></p> <p>Organizations around the world are looking for the “secret sauce” to create strong company cultures—and this book lets you in on what you can do to share the same culture that drives places like Google, Southwest, and Wegman’s to succeed.</p> <p>Inside, expert author on corporate culture Mike Ganino distills company culture down to the four core elements that you need to consider when making any business decision. Packed with real-world examples and practical approaches to help you build a culture that drives performance, increases bottom line results, and creates brands that people talk about and remember, this is the book you’ll want to keep close by as you create your own unique culture.</p> <ul> <li>Implement and manage cultural change effectively</li> <li>Apply key principles to achieve organizational goals</li> <li>See how new technologies influence organizations</li> <li>Retain employees and attract new talent</li> </ul> <p>With this helpful guide, you’ll boost your company’s culture in no time!</p>
<p><b>Introduction</b><b> 1</b></p> <p>About This Book 1</p> <p>Foolish Assumptions 2</p> <p>Icons Used in This Book 3</p> <p>Beyond the Book 3</p> <p>Where to Go from Here 3</p> <p><b>Part 1: Getting Started with Company Culture</b><b> 5</b></p> <p><b>Chapter 1: Understanding Company Culture</b><b> 7</b></p> <p>Defining Company Culture 8</p> <p>Approaching Culture as Your Organization’s Operating System 9</p> <p>The Best Company Cultures: Different but Essentially the Same 12</p> <p>Steering Clear of the Perks Pitfalls 13</p> <p>Recognizing the Symptoms of an At-risk Culture 14</p> <p><b>Chapter 2: Reaping the Benefits of a Healthy Culture</b><b> 17</b></p> <p>Improving Key Business Metrics with Culture 18</p> <p>Tallying the Cost of Bad Culture 24</p> <p><b>Chapter 3: Benchmarking Company Culture</b><b> 29</b></p> <p>Creating and Conducting Your Culture Survey 30</p> <p>Tracking Culture in Other Ways 41</p> <p><b>Part 2: Starting with Yourself</b><b> 49</b></p> <p><b>Chapter 4: Managing Yourself </b><b>51</b></p> <p>Getting Yourself on Board 51</p> <p>People Do Better When You Do Better 53</p> <p>Becoming Mindful 54</p> <p>Getting Started with Self-Management 59</p> <p>Checking Your Beliefs 72</p> <p>Managing Your Time 78</p> <p><b>Chapter 5: Honing Your Leadership Skills</b><b> 83</b></p> <p>Reinventing Leadership for the Modern Workplace 84</p> <p>Knowing What Great Leaders Do 85</p> <p>Serving Your People First 87</p> <p>Managing for Success 88</p> <p>Coaching for Performance 90</p> <p>Uncovering the Seven Sins of Toxic Leadership 92</p> <p><b>Part 3: Designing Your Culture for Maximum Impact </b><b>95</b></p> <p><b>Chapter 6: Maximizing Your Impact with Mission and Vision</b><b> 97</b></p> <p>Clarifying the Difference between Mission and Vision 98</p> <p>Understanding the Real Purpose of an Organizational Mission 98</p> <p>Crafting a Clear and Inspirational Mission Statement 101</p> <p>Bringing Your Mission to Life 107</p> <p>Looking into Your Future Vision 109</p> <p>Drafting Your Organizational Vision 110</p> <p>Sharing Your Vision 113</p> <p>Living Your Vision 114</p> <p><b>Chapter 7: Setting Your House Rules: Values and Behaviors at Work</b><b> 115</b></p> <p>Getting to the Truth about Company Values 116</p> <p>Finding the Value in Values 117</p> <p>Defining Your Organizational Values 120</p> <p>Aligning Values with Desired Behavior 123</p> <p>Drafting Your Values and Behavior Statement 126</p> <p>Launching Your Values and Behavior Blueprint 129</p> <p>Making Your Values Statement Come to Life 130</p> <p><b>Chapter 8: Leveraging Your Culture for Inbound Recruiting</b><b> 133</b></p> <p>Understanding Inbound Marketing 134</p> <p>Updating the Help Wanted Sign 135</p> <p>Creating Engaging Content 139</p> <p>Managing Your Employer Brand 145</p> <p>Giving Your Culture a Home Page 146</p> <p>Watching Your Competition 150</p> <p>Employing the Entire Company as Recruiter 151</p> <p>Curating a Strong Alumni Referral Network 152</p> <p><b>Chapter 9: Hiring to Boost Culture</b><b> 153</b></p> <p>Hiring to Improve Culture 154</p> <p>Fixing the Recruiting Cycle 155</p> <p>Defining Your Ideal Candidate 156</p> <p>Writing a Better Job Description 160</p> <p>Crafting the Candidate Experience 162</p> <p>Evaluating the Interview Process 163</p> <p>Making the Offer 169</p> <p>Avoiding the Most Common Interviewing Mistakes 171</p> <p>My Favorite Piece of Advice for Hiring 174</p> <p><b>Chapter 10: Onboarding New Hires</b><b> 175</b></p> <p>Using Onboarding to Set the Stage 176</p> <p>Crafting a Vision for Your New Hire Experience 178</p> <p>Evaluating Your Current Process 180</p> <p>Combining Vision and Current Practices for Onboarding Success 182</p> <p>Designing the Buddy System 187</p> <p>Starting a Culture of Feedback Early 190</p> <p>Using New Hires to Recruit More Talent 191</p> <p><b>Chapter 11: Better Training to Improve Culture</b><b> 193</b></p> <p>Impacting Your Culture 193</p> <p>Training Is Hard 196</p> <p>Understanding the Basics of Training 197</p> <p>Learning about Learning 201</p> <p>Making Training Successful 202</p> <p>Creating Better Training Programs 205</p> <p>Recognizing When It’s Time to Upgrade 211</p> <p><b>Part 4: Managing Your Culture</b><b> 213</b></p> <p><b>Chapter 12: Improving Communications</b><b> 215</b></p> <p>Communication Is the Cornerstone of Culture 216</p> <p>Addressing the Main Issue with Communication 217</p> <p>Improving Communication 218</p> <p>Enhancing Staff Meetings 221</p> <p>Helping Your Team Connect 227</p> <p>Avoiding Common Communication Pitfalls 230</p> <p><b>Chapter 13: Improvising Your Way to a Better Culture</b><b> 233</b></p> <p>Defining Improv 233</p> <p>Living in a VUCA World 234</p> <p>Applying Improv to Business 236</p> <p><b>Chapter 14: Creating a Feedback-Rich Culture</b><b> 243</b></p> <p>Shifting Culture Using Feedback 243</p> <p>Understanding the Four Styles of Feedback 245</p> <p>Crafting a Feedback-Rich Culture 248</p> <p><b>Chapter 15: Creating a Culture Pocket in the Org Chart</b><b> 253</b></p> <p>What’s a Culture Pocket? 254</p> <p>Seeing How a Culture Pocket Makes Your Team Shine 255</p> <p>Shifts, Teams, Locations, and Departments: How to Craft Culture at Any Level 256</p> <p>Ensuring a Feedback Culture on Your Team 260</p> <p>Making Time for Your Team to Get Together 261</p> <p><b>Chapter 16: Producing an Inclusive and Diverse Place to Work</b><b> 263</b></p> <p>Shifting Culture: Understanding How Diversity and Inclusivity Work Together 264</p> <p>Appreciating Why Diversity Matters 264</p> <p>Becoming Aware of the Unaware 266</p> <p>Changing Behavior Design to Create More Unifying Systems 268</p> <p>Becoming More Transparent 272</p> <p>Creating a More Inclusive Culture 274</p> <p>Making More Inclusive Decisions 278</p> <p><b>Part 5: Disrupting Performance Management</b><b> 281</b></p> <p><b>Chapter 17: Reviewing the Performance Review</b><b> 283</b></p> <p>Hating the Performance Review 284</p> <p>Loving the Performance Review 287</p> <p>Recognizing the Goals of an Effective Performance Review System 289</p> <p>Curating a Better Review Process 291</p> <p>Increasing Transparency in the Performance Improvement Process 300</p> <p><b>Chapter 18: Perfecting the One-on-One for Culture Connections</b><b> 303</b></p> <p>Getting Started with One-on-Ones 304</p> <p>Envisioning the Ultimate One-on-One for the Employee 306</p> <p>Asking Better Questions 309</p> <p>Debugging Your One-on-Ones 312</p> <p>Supercharging Your One-on-One Platform 315</p> <p><b>Chapter 19: Setting Clear Objectives to Boost a Productive Culture</b><b> 317</b></p> <p>Understanding the Link between Objectives and Culture 318</p> <p>Figuring Out Why Things Don’t Get Done 321</p> <p>Setting Up the Scoreboard 322</p> <p>Using Objectives and Key Results to Drive Culture 324</p> <p>Avoiding the Common Mistakes of Organizational Goal Setting 327</p> <p><b>Chapter 20: Using Recognition to Reinforce Company Culture</b><b> 331</b></p> <p>Benefiting from Recognition 332</p> <p>Understanding Real Recognition 332</p> <p>Creating a Culture of Appreciation 333</p> <p>Recognizing Milestones 338</p> <p><b>Part 6: The Part of Tens</b><b> 341</b></p> <p><b>Chapter 21: Ten Free Ways to Boost Your Culture</b><b> 343</b></p> <p>Starting a Book Club 343</p> <p>Adopting a Freaky Friday Day 345</p> <p>Bringing the Services to Them 346</p> <p>Codifying Your Culture 346</p> <p>Teaching What You Know 347</p> <p>Walking and Talking 347</p> <p>Celebrating Failure 348</p> <p>Applauding Diverse Leaders 349</p> <p>Telling Stories Together 349</p> <p>Making the Suggestion Box Clear 350</p> <p><b>Chapter 22: Ten Ways That Job Applicants Can Read Company Culture</b><b> 351</b></p> <p>Researching Online 353</p> <p>Recruiting Responses 354</p> <p>Marking First Impressions 355</p> <p>Noting Interview Questions 356</p> <p>Finding the Right Time and Place 356</p> <p>Investigating the Manager Relationship 357</p> <p>Talking to Other Employees 357</p> <p>Learning about Career Growth 358</p> <p>Talking about Teamwork 358</p> <p>Uncovering Potential Challenges 359</p> <p>Index 361</p>
<p><b>Mike Ganino</b> is retained worldwide as a keynote speaker, trainer, and consultant, helping companies create cultures that engage teams, thrill customers, and drive bottom lines. A former hospitality and tech industry executive, Mike has also helped develop thriving cultures in industries as diverse as real estate, manufacturing, hotel and restaurant, travel, and banking.
<ul> <li>Build a culture that engages your team</li> <li>Boost your market share, reputation, & profit with culture</li> <li>Win the war for talent with a best-in-class culture</li> </ul> <p><b>Inspire employees and transform your workplace</b> <p>Organizations around the world are fighting every day for the best employees, the most loyal customers, and the most favorable brand reputation. Central to each of these targets is a great company culture, just like those at places like Google, Wegman's, and Southwest Airlines. Packed with exercises and examples, this book will help you define your mission and vision, become an inspiring leader, develop a strategy for attracting great talent, boost collaboration and communications, and create an engaged workforce. This is the book you want to keep close as you define, expand, and enhance your unique company culture. <p><b>Inside…</b> <ul> <li>Inspire, shape, and boost company culture</li> <li>Increase sales, profit margins, and brand reputation</li> <li>Encourage a collaborative, feedback-rich culture</li> <li>Retain and develop employees while attracting top talent</li> </ul>

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