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Business Skills All-in-One For Dummies

Leseprobe

Business Skills All-in-One For Dummies


1. Aufl.

von: The Experts at Dummies

22,99 €

Verlag: Wiley
Format: EPUB
Veröffentl.: 16.03.2018
ISBN/EAN: 9781119473985
Sprache: englisch
Anzahl Seiten: 720

DRM-geschütztes eBook, Sie benötigen z.B. Adobe Digital Editions und eine Adobe ID zum Lesen.

Beschreibungen

<p><b>Find workplace success</b> </p> <p>There are some things that will never go out of style, and good business skills are one of them. With the help of this informative book, you’ll learn how to wear multiple hats in the workplace no matter what comes your way—without ever breaking a sweat.</p> <p>Compiled from eight of the best Dummies books on business skills topics, <i>Business Skills All-in-One For Dummies </i>offers everything you need to hone your abilities and translate them into a bigger paycheck. Whether you’re tasked with marketing or accounting responsibilities—or anything in between—this all-encompassing reference makes it easier than ever to tackle your job with confidence.</p> <ul> <li>Manage a successful operation</li> <li>Write more effectively</li> <li>Work on the go with Microsoft Office 365</li> <li>Deal with marketing, accounting, and projects with ease</li> </ul> <p>If you’ve ever dreamed about being able to juggle all your work responsibilities without ever dropping the ball, the book is for you.</p>
<p><b>Introduction</b><b> 1</b></p> <p>About This Book 1</p> <p>Foolish Assumptions 1</p> <p>Icons Used in This Book 2</p> <p>Beyond the Book 2</p> <p>Where to Go from Here 3</p> <p><b>Book 1: Accounting</b><b> 5</b></p> <p><b>Chapter 1: Introducing Financial Statements</b><b> 7</b></p> <p>Setting the Stage for Financial Statements 8</p> <p>Income Statement 10</p> <p>Balance Sheet 13</p> <p>Statement of Cash Flows 17</p> <p>A Note about the Statement of Changes in Shareowners’ Equity 20</p> <p>Gleaning Important Information from Financial Statements 20</p> <p>Keeping in Compliance with Accounting and Financial Reporting Standards 24</p> <p><b>Chapter 2: Reporting Profit or Loss in the Income Statement</b><b> 31</b></p> <p>Presenting Typical Income Statements 32</p> <p>Taking Care of Housekeeping Details 36</p> <p>Being an Active Reader 38</p> <p>Deconstructing Profit 40</p> <p>Pinpointing the Assets and Liabilities Used to Record Revenue and Expenses 45</p> <p>Reporting Unusual Gains and Losses 51</p> <p>Watching for Misconceptions and Misleading Reports 53</p> <p><b>Chapter 3: Reporting Financial Condition in the Balance Sheet</b><b> 55</b></p> <p>Expanding the Accounting Equation 56</p> <p>Presenting a Proper Balance Sheet 57</p> <p>Judging Liquidity and Solvency 61</p> <p>Understanding That Transactions Drive the Balance Sheet 64</p> <p>Sizing Up Assets and Liabilities 68</p> <p>Financing a Business: Sources of Cash and Capital 74</p> <p>Recognizing the Hodgepodge of Values Reported in a Balance Sheet 77</p> <p><b>Chapter 4: Reporting Cash Sources and Uses in the Statement of Cash Flows</b><b> 79</b></p> <p>Meeting the Statement of Cash Flows 80</p> <p>Explaining the Variance between Cash Flow and Net Income 84</p> <p>Sailing through the Rest of the Statement of Cash Flows 90</p> <p>Pinning Down Free Cash Flow 94</p> <p>Limitations of the Statement of Cash Flows 95</p> <p><b>Chapter 5: Reading a Financial Report</b><b> 97</b></p> <p>Knowing the Rules of the Game 98</p> <p>Making Investment Choices 99</p> <p>Contrasting Reading Financial Reports of Private versus</p> <p>Public Businesses 101</p> <p>Using Ratios to Digest Financial Statements 102</p> <p>Frolicking through the Footnotes 117</p> <p>Checking Out the Auditor’s Report 118</p> <p><b>Book 2: Operations Management</b><b> 123</b></p> <p><b>Chapter 1: Designing Processes to Meet Goals</b><b> 125</b></p> <p>Getting Started with Process Improvement 126</p> <p>Planning Operations 126</p> <p>Improving Processes According to a Goal 129</p> <p>Managing Bottlenecks 137</p> <p><b>Chapter 2: Planning for Successful Operations</b><b> 141</b></p> <p>Planning from the Top Down 142</p> <p>Exploring the Components of an Aggregate Plan 145</p> <p>Considering Materials 148</p> <p>Planning for Services 152</p> <p>Applying Information to the Entire Organization 154</p> <p><b>Chapter 3: Creating a Quality Organization</b><b> 157</b></p> <p>Reaching Beyond Traditional Improvement Programs 158</p> <p>Adding to the Tool Box 161</p> <p>Overcoming Obstacles 172</p> <p><b>Book 3: Decision-Making</b><b> 175</b></p> <p><b>Chapter 1: The Key Ingredients for Effective Decisions </b><b>177</b></p> <p>Distinguishing the Different Kinds of Decisions 177</p> <p>Identifying the Different Decision-Making Styles 179</p> <p>Recognizing the Workplace Environment and Culture as a Force 180</p> <p>Developing the Decision-Maker: To Grow or Not? 188</p> <p><b>Chapter 2: Walking through the Decision-Making Process</b><b> 191</b></p> <p>Clarifying the Purpose of the Decision 192</p> <p>Eliciting All Relevant Info 193</p> <p>Sifting and Sorting Data: Analysis 198</p> <p>Generating Options 205</p> <p>Assessing Immediate and Future Risk 209</p> <p>Mapping the Consequences: Knowing Who Is Affected and How 211</p> <p>Making the Decision 212</p> <p>Communicating the Decision Effectively 213</p> <p>Implementing the Decision 214</p> <p>Decision-Making on Auto-Pilot 218</p> <p><b>Chapter 3: Becoming a More Effective Decision-Maker</b><b> 223</b></p> <p>Upping Your Game: Transitioning from Area-Specific to Strategic Decisions 224</p> <p>Displaying Character through Decision-Making 231</p> <p>Improving Your Decision-Making by Becoming a Better Leader 235</p> <p>Creating Safe and Stable Workplaces 238</p> <p><b>Book 4: Project Management</b><b> 243</b></p> <p><b>Chapter 1: Achieving Results</b><b> 245</b></p> <p>Determining What Makes a Project a Project 245</p> <p>Defining Project Management 250</p> <p>Knowing the Project Manager’s Role 257</p> <p>Do You Have What It Takes to Be an Effective Project Manager? 261</p> <p><b>Chapter 2: Knowing Your Project’s Audiences</b><b> 263</b></p> <p>Understanding Your Project’s Audiences 264</p> <p>Developing an Audience List 264</p> <p>Considering the Drivers, Supporters, and Observers 272</p> <p>Displaying Your Audience List 278</p> <p>Confirming Your Audience’s Authority 279</p> <p>Assessing Your Audience’s Power and Interest 281</p> <p><b>Chapter 3: Clarifying Your Project</b><b> 283</b></p> <p>Defining Your Project with a Scope Statement 283</p> <p>Looking at the Big Picture: Explaining the Need for Your Project 286</p> <p>Marking Boundaries: Project Constraints 302</p> <p>Documenting Your Assumptions 305</p> <p>Presenting Your Scope Statement 306</p> <p><b>Chapter 4: Developing a Game Plan </b><b>309</b></p> <p>Breaking Your Project into Manageable Chunks 309</p> <p>Creating and Displaying a WBS 322</p> <p>Identifying Risks While Detailing Your Work 332</p> <p>Documenting Your Planned Project Work 334</p> <p><b>Chapter 5: Keeping Everyone Informed</b><b> 335</b></p> <p>Successful Communication Basics 336</p> <p>Choosing the Appropriate Medium for Project Communication 340</p> <p>Preparing a Written Project-Progress Report 345</p> <p>Holding Key Project Meetings 351</p> <p>Preparing a Project Communications Management Plan 353</p> <p><b>Book 5: Linkedin</b><b> 355</b></p> <p><b>Chapter 1: Looking into LinkedIn</b><b> 357</b></p> <p>Understanding Your New Contact Management and</p> <p>Networking Toolkit 358</p> <p>Discovering What You Can Do with LinkedIn 363</p> <p>Understanding LinkedIn Costs and Benefits 367</p> <p>Navigating LinkedIn 373</p> <p><b>Chapter 2: Signing Up and Creating Your Account</b><b> 377</b></p> <p>Joining LinkedIn 377</p> <p>Starting to Build Your Network 388</p> <p><b>Chapter 3: Growing Your Network</b><b> 391</b></p> <p>Building a Meaningful Network 392</p> <p>Sending Connection Requests 405</p> <p>Accepting (or Gracefully Declining) Invitations 412</p> <p><b>Chapter 4: Exploring the Power of Recommendations</b><b> 415</b></p> <p>Understanding Recommendations 416</p> <p>Writing Recommendations 418</p> <p>Requesting Recommendations 422</p> <p>Gracefully Declining a Recommendation (or a Request for One) 425</p> <p>Managing Recommendations 426</p> <p><b>Chapter 5: Finding Employees </b><b>431</b></p> <p>Managing Your Job Listings 432</p> <p>Screening Candidates with LinkedIn 442</p> <p>Using Strategies to Find Active or Passive Job Seekers 444</p> <p><b>Book 6: Business Writing</b><b> 445</b></p> <p><b>Chapter 1: Planning Your Message</b><b> 447</b></p> <p>Adopting the Plan-Draft-Edit Principle 447</p> <p>Fine-Tuning Your Plan: Your Goals and Audience 448</p> <p>Making People Care 457</p> <p>Choosing Your Written Voice: Tone 461</p> <p>Using Relationship-Building Techniques 465</p> <p><b>Chapter 2: Making Your Writing Work</b><b> 469</b></p> <p>Stepping into a Twenty-First-Century Writing Style 469</p> <p>Enlivening Your Language 478</p> <p>Using Reader-Friendly Graphic Techniques 485</p> <p><b>Chapter 3: Improving Your Work</b><b> 491</b></p> <p>Changing Hats: Going from Writer to Editor 491</p> <p>Reviewing the Big and Small Pictures 495</p> <p>Moving from Passive to Active 505</p> <p>Sidestepping Jargon, Clichés, and Extra Modifiers 508</p> <p><b>Chapter 4: Troubleshooting Your Writing</b><b> 513</b></p> <p>Organizing Your Document 513</p> <p>Catching Common Mistakes 521</p> <p>Reviewing and Proofreading: The Final Check 529</p> <p><b>Chapter 5: Writing Emails That Get Results </b><b>535</b></p> <p>Fast-Forwarding Your Agenda In-House and Out-of-House 536</p> <p>Getting Off to a Great Start 538</p> <p>Building Messages That Achieve Your Goals 542</p> <p>Structuring Your Middle Ground 548</p> <p>Closing Strong 550</p> <p>Perfecting Your Writing for Email 551</p> <p><b>Book 7: Digital Marketing</b><b> 557</b></p> <p><b>Chapter 1: Understanding the Customer Journey</b><b> 559</b></p> <p>Creating a Customer Avatar 560</p> <p>Getting Clear on the Value You Provide 566</p> <p>Knowing the Stages of the Customer Journey 568</p> <p>Preparing Your Customer Journey Road Map 575</p> <p><b>Chapter 2: Crafting Winning Offers</b><b> 577</b></p> <p>Offering Value in Advance 578</p> <p>Designing an Ungated Offer 579</p> <p>Designing a Gated Offer 580</p> <p>Designing Deep-Discount Offers 590</p> <p>Maximizing Profit 595</p> <p><b>Chapter 3: Pursuing Content Marketing Perfection</b><b> 599</b></p> <p>Knowing the Dynamics of Content Marketing 600</p> <p>Finding Your Path to Perfect Content Marketing 601</p> <p>Executing Perfect Content Marketing 614</p> <p>Distributing Content to Attract an Audience 616</p> <p><b>Chapter 4: Blogging for Business</b><b> 621</b></p> <p>Establishing a Blog Publishing Process 622</p> <p>Applying Blog Headline Formulas 631</p> <p>Auditing a Blog Post 634</p> <p><b>Chapter 5: Following Up with Email Marketing</b><b> 641</b></p> <p>Understanding Marketing Emails 642</p> <p>Sending Broadcast and Triggered Emails 644</p> <p>Building a Promotional Calendar 646</p> <p>Creating Email Campaigns 651</p> <p>Writing and Designing Effective Emails 656</p> <p>Cuing the Click 660</p> <p>Getting More Clicks and Opens 660</p> <p>Ensuring Email Deliverability 663</p> <p>Index 667</p>
<p><b>The Experts at Dummies</b> are smart, friendly people who make learning easy by taking a not-so-serious approach to serious stuff.</p>
<p><b>7 Books in one!</b> <p><b>Find success in the workplace</b> <p>You need to know a lot to succeed in business these days, and this book helps you get a handle on seven fundamental business skills, regardless of industry. Discover how to read a financial statement, manage projects, products, and supply chains, and utilize your network to grow your business. Gain valuable digital marketing and business writing skills to improve your emails and copywriting. Put yourself in control of your future at work with the help of this book! <p><b>7 Books Inside…</b> <ul> <li>Accounting</li> <li>Operations Management</li> <li>Decision-Making</li> <li>Project Management</li> <li>LinkedIn</li> <li>Business Writing</li> <li>Digital Marketing</li> </ul>

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