Discover the strategies, tools, and technologies necessary for developing successful mobile learning programs In the modern, rapidly-expanding mobile learning environment, only clear guidelines and state-of-the-art technologies will stand up to the challenges that lie ahead. With a smart focus that combines a proven process with all-important strategies and practical applications, Mastering Mobile Learning stands as the most modern, comprehensive resource on the subject. It also features unique technical content previously unavailable among the literature of the mobile learning field. This book will help you turn concept into reality. This book will show you best practices for obtaining and providing educational, training, and professional development content on devices like smartphones, tablets and other mobile devices. Trainers, educators, designers, instructional technologists, workplace learning professionals, and HR professionals will learn how mobile learning differs from other forms of e-learning, and will be introduced to the challenges and—more importantly—the advantages of mobile learning strategies and technologies for 21st century business environments. The book provides: An overview of mobile learning, including evolving definitions and reasons for executives to embrace this approach A discussion of the business drivers of mobile learning, advice for creating a mobile learning content strategy, and easy ways to inexpensively launch mobile learning Valuable tips on how to use unique affordances of mobile devices to better serve your learners while they are on the go Information on the ROI of mobile learning, using mobile devices as research tools, and why training in mobile development is critical An overview of the technical aspects of the design and development of mobile learning Written by experts in this burgeoning field, Mastering Mobile Learning provides a roadmap for creating the most effective learning content, strategies, and applications possible.
Foreword xi Tony Bingham Preface xv Introduction 1 Chad Udell and Gary Woodill PART 1 UNDERSTANDING MOBILE LEARNING 5 1 Enterprise Mobile Learning: A Primer 7 Gary Woodill and Chad Udell 2 The Seven Shifts in Enterprise Learning 15 Gary Woodill 3 The Disruptive Nature of Mobile Learning 21 John Feser 4 Why Executives Should Care About Mobile Learning 31 John Feser 5 mLearning Is Not e-Learning on a Mobile Device 35 John Feser PART 2 STRATEGIC THINKING ABOUT MOBILE LEARNING 43 6 The Six Ps of Mobile Learning Strategy 45 Chad Udell 7 The Business Case for Mobile Learning 59 John Feser 8 The New “Nomadism” as a Driver of Mobile Learning 69 Gary Woodill 9 Creating a Mobile Learning Content Strategy 73 Chad Udell 10 Seven Easy and Inexpensive Ways to Launch Mobile Learning 77 John Feser 11 Building Brand Advocacy Through Mobile Learning 83 Scott McCormick and Chad Udell 12 Developing a Mobile Management Strategy 89 Gary Woodill and Scott McCormick 13 Change Management Strategies for Mobile Learning 101 Scott McCormick PART 3 THE VARIETIES OF MOBILE LEARNING EXPERIENCES 105 14 Categories of Mobile Learning Content 107 Gary Woodill and Chad Udell 15 Unique Affordances of Mobile Learning 111 Gary Woodill 16 Leveraging Geolocation to Make Your Content More Relevant 127 Chad Udell 17 Incorporating Multi-Touch and Gestures into Mobile Learning 131 Chad Udell 18 Storing Preferences and Inferring Intent in Mobile Learning Experiences 137 Chad Udell 19 Using a Mobile Camera as a Powerful Learning Tool 141 Chad Udell 20 Employing Mobile Device Sensors for Enhanced Learning Experiences 145 Chad Udell 21 Alternative Reality Games as Mobile Learning 149 John Feser 22 Using Mobile Games for Sales Training and Assessment 157 Chad Udell 23 Voice and Messaging for Mobile Learning 161 Chad Udell 24 Using Mobile Devices as Research Tools 165 Gary Woodill 25 Performance Support as a Form of Mobile Learning 171 Gary Woodill 26 Mobile Learning in “Third Spaces”: The Move to Alternative Workspaces 175 Gary Woodill 27 The Impact of Mobile Learning on Assessment and Evaluation 179 Gary Woodill and Chad Udell PART 4 DESIGN AND DEVELOPMENT PROCESSES FOR MOBILE LEARNING 185 28 Mysteries, Heuristics, and Algorithms: Design Thinking for Mobile Learning 187 Gary Woodill 29 Ubiquity and Mobility as Design Considerations for Mobile Learning 191 Chad Udell 30 Design Considerations in Converting e-Learning to mLearning 199 Chad Udell 31 The Importance of Curation for Successful Mobile Experiences 205 Chad Udell 32 Selecting Tools for Mobile Learning Development 209 Chad Udell 33 Instructional Design Patterns for Mobile Learning 213 Gary Woodill 34 Creating Digital Publications for Mobile Learning 223 Heather Ford 35 Designing for Multiple Screens in iOS 229 Daniel Pfeiffer 36 Designing for Context 235 Chad Udell 37 Using Mobile Devices to Leverage Social Media for Learning 237 Gary Woodill 38 Responsive Design for Multiple Screen Formats 243 Chad Udell 39 Design Choices for Mobile Learning Management Systems 251 Gary Woodill 40 Maps 3.0: The New Route to Learning with Social Geospatial Data 255 Jim Ferolo 41 Using Push Notifications to Make Mobile Learning More Useful 265 Chad Udell 42 Improving Performance for Mobile Web and HTML5-Based Apps 269 Daniel Pfeiffer 43 Understanding the Experience API 277 Gary Woodill 44 Implementing Mobile Learning Metrics 281 Chad Udell PART 5 MANAGING AND DELIVERING MOBILE LEARNING PROJECTS 285 45 Managing a Mobile Learning Project Implementation 287 Gary Woodill and Chad Udell 46 Security in a Mobile World 293 Chad Udell 47 Education and Training for Mobile Development 295 Jim Ferolo 48 Integrating Mobile Learning with Social Media 297 Adam Bockler 49 Budgeting for Social and Mobile Learning 305 Gary Woodill 50 Keeping Up with New Developments in Mobile Learning 311 Gary Woodill About the Authors 317 About the Contributors 319 About the Association for Talent Development 321 Index 323
CHAD UDELL is the managing director of Float Mobile Learning. Chad is the author of Learning Everywhere: How Mobile Content Strategies Are Transforming Training and works with industry-leading Fortune 500 companies on developing mobile learning strategies that are then implemented by Float. GARY WOODILL as a senior analyst for Float Mobile Learning, he conducts research and market analyses, as well as assessments and forecasting for emerging technologies. He is the author of The Mobile Learning Edge and the co-author of Training and Collaboration with Virtual Worlds.
Mobile learning has grown from a few experimental sites to a wave of new users in educational and training settings, with a growing body of knowledge on how to use this new learning technology in the most optimal way. Written by a group of expert contributors who have a rich knowledge base about mobile learning from working with clients in the learning and development industry, Mastering Mobile Learning is an accessible and comprehensive resource that includes a proven process, important strategies, and a range of practical application suggestions for creating mobile learning opportunities. The book also features unique technical content for those interested in accessing the power of mobile learning. Mastering Mobile Learning explores the concepts and the proven techniques for developing large-scale mobile learning platforms, including best practices for implementing educational, training, and professional development content on smartphones, tablets, and other mobile devices. In addition, the authors outline the challenges and—more importantly—the advantages of implementing mobile learning strategies and technologies in business environments and they make a compelling argument for executives to embrace this approach. Throughout the book, the authors list a number of vital considerations in designing mobile learning from existing content and preview several formats for developing successful mobile materials from the ground up. The book also includes a discussion of the business drivers of mobile learning and contains advice for creating an effective content strategy. The authors offer information on easy ways to inexpensively launch mobile learning as well as valuable tips on how to use unique “affordances” of mobile devices to better serve learners who are on the go. Mastering Mobile Learning is filled with a wealth of information on the cost saving advantages of mobile learning, describes how to use mobile devices as research tools, and shows why training in mobile development is critical. Mastering Mobile Learning provides a roadmap for creating the most effective learning content, strategies, and applications possible. The Hands-On Guide for Developing Successful Mobile Learning Programs Designed for trainers, educators, designers, and workplace learning professionals, Mastering Mobile Learning is a comprehensive resource that includes best practices for developing and designing mobile learning strategies, using state-of-the technologies, and harnessing the power of mobile devices to transform learning.
PRAISE FOR MASTERING MOBILE LEARNING “Just getting started with mobile learning and not sure what to do? Start here! From the mile-high overview to tactical tips and ideas you can apply immediately, this handy book will be your go-to reference for figuring out how mobile fits into your organization’s learning mix.” —Cammy Bean, vice president learning design, Kineo and author, The Accidental Instructional Designer “Gary and Chad clearly show the planning necessary for a successful delivery of mobile learning, including the design, development, and deployment. Whether you’re a seasoned elearning practitioner or just starting out in mobile learning, this book is must for your bookshelf.” —Kevin Thorn, award-winning elearning designer and Chief NuggetHead at NuggetHead Studioz “With the mobile space transforming at a remarkable pace, these contributions from experienced practitioners offer a timely and valuable resource that promotes real mobile learning foundations, strategic considerations, examples, and practices.” —Sarah Gilbert, meLearning Solutions “For those who have been using mobile learning already, this extensive collection shows what processes and tools really work. For those who are new to mobile learning it serves as an excellent primer for everything from starting your project and planning resources to producing and managing your mobile learning projects.” —Tracy Parish, education technology specialist, Regional Health Care Facility
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