Details

<b>Introduction.</b> <p><b>Part I: Tools for Designing Great Marketing Programs.</b></p> <p>Chapter 1: Boosting Your Business with Great Marketing.</p> <p>Chapter 2: Crafting a Breakthrough Marketing Plan.</p> <p>Chapter 3: Cutting Costs and Boosting Impact.</p> <p><b>Part II: Advertising Management and Design.</b></p> <p>Chapter 4: Planning and Budgeting Ad Campaigns.</p> <p>Chapter 5: Shortcuts to Great Ads.</p> <p><b>Part III: Power Alternatives to Advertising.</b></p> <p>Chapter 6: Branding with Business Cards, Letterhead, and More.</p> <p>Chapter 7: Creating Eye-Catching Brochures, Catalogs, and Spec Sheets.</p> <p>Chapter 8: Planning Coupons and Other Sales Promotions.</p> <p>Chapter 9: Spreading the Word with Newsletters.</p> <p>Chapter 10: Taking Advantage of Publicity.</p> <p><b>Part IV: Honing Your Marketing Skills.</b></p> <p>Chapter 11: The Customer Research Workshop.</p> <p>Chapter 12: The Creativity Workshop.</p> <p>Chapter 13: Writing Well for Marketing and Sales.</p> <p><b>Part V: Sales and Service Success.</b></p> <p>Chapter 14: Mastering the Sales Process.</p> <p>Chapter 15: Closing the Sale.</p> <p>Chapter 16: The Sales Success Workshop.</p> <p><b>Part VI: The Part of Tens.</b></p> <p>Chapter 17: Ten Great Marketing Strategies.</p> <p>Chapter 18: Ten Ways to Make Marketing Pay.</p> <p>Chapter 19: Ten Ways to Market on the Web.</p> <p><b>Appendix: About the CD.</b></p> <p><b>Index.</b></p>

<p><b>Alexander Hiam</b> has authored more than 20 popular books on business and served as a professor at the business school at the University of Massachusetts, Amherst. His clients include many of the Fortune 500 firms and larger governmental agencies in the U.S.

<p><b><i>Learn to:</i></b> <ul> <li>Plan and implement a successful marketing program from start to finish</li> <li>Boost sales, attract new customers, and retain old customers using the latest marketing trends</li> <li>Create winning promotions and campaigns</li> <li>Improve your marketing efforts with sample plans, worksheets, and Web templates on CD</li> </ul> <p><b>Attract new customers and boost your sales with a surefire marketing plan</b> <p>Want to launch a powerhouse marketing campaign? This resource-packed tool kit shows you step by step how to implement and execute effective marketing strategies in today's viral world. You'll improve customer communications, create buzz with publicity, set up winning sales promotions, launch successful Web campaigns, generate sales with action ads, and much more. <ul> <li><b>Create a breakthrough marketing plan</b> — set your objectives, adjust for the economic cycle, plan your marketing communications, and cut costs while maximizing impact</li> <li><b>Design hard-hitting ads for your campaign</b> — get insights and how-to tips for creating winning ads that produce leads and sales</li> <li><b>Increase your brand identity</b> — from business cards to brochures, catalogs to coupons, newsletters to blogs, get your message across</li> <li><b>Hone your marketing skills</b> — improve your customer service, market research, creativity, and writing for marketing, sales, and the Web</li> </ul> <p><b>The value-packed CD includes:</b> <p>Marketing plan, budget, and newsletter templates<br/> Editable marketing audits<br/> Sales Projection and Advertising Objectives worksheets<br/> Mini-library of professional images<br/> Various ad templates<br/> Sample postcard, business card, and logo designs<br/> <p><b>Open the book and find:</b> <ul> <li>The Five-Minute Marketing Zone Plan</li> <li>Low-cost and no-cost marketing ideas</li> <li>Advertising alternatives, including newsletters and press releases</li> <li>Insights on successfully closing the sale</li> <li>How to impress and retain current customers</li> <li>Ways to create an advertising budget that works for you</li> </ul>

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