Details

Leading Through Language


Leading Through Language

Choosing Words That Influence and Inspire
1. Aufl.

von: Bart Egnal

18,99 €

Verlag: Wiley
Format: PDF
Veröffentl.: 16.11.2015
ISBN/EAN: 9781119087731
Sprache: englisch
Anzahl Seiten: 256

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Beschreibungen

<b>Become a more effective leader—cut the jargon and say what you mean</b> <p><i>Leveraging</i>. <i>Strategizing</i>. <i>Opening the kimono</i>. <i>Unlocking human capital</i>. <i>Trying to nail that BHAG</i>. <i>All on a go forward basis</i>. These are only a few examples of the jargon-ridden language that is too often the mainstay of business communication. Jargon frustrates, confuses, and generally alienates listeners. Yet it's also everywhere, and using it can often seem like a mandatory requirement for anyone who wants to establish credibility in a professional workplace. <p>To be an effective leader, you must be brave enough to be the first to drop jargon in favor of simple, coherent language. This can be difficult if you've spent years immersed in business culture, but <i>Leading Through Language</i> will show just how much you've come to rely on jargon, why it's holding you back, and how to trim it away to more effectively convey information and ideas. <ul> <li>Understand why jargon is reviled, yet ubiquitous</li> <li>Learn why "business speak" gets in the way of business</li> <li>Discover what kind of language influences and inspires others</li> <li>Convey ideas with clarity, energy, and conviction</li> <li>Approach all communication as an act of leadership</li> </ul> <p>Communication often falls by the wayside in favor of more measurable data-backed performance metrics; but good communication has the power to improve metrics in every area of an organization. <i>Leading Through Language</i> is the business world's much-needed guide to true leadership communication, showing you how to eliminate idle talk and master compelling communication.
<p>Preface and Acknowledgments ix</p> <p>Introduction xv</p> <p><b>Part I The Many Faces of Jargon </b></p> <p>Introduction to Part I: Why Does Jargon Exist and Why Should Leaders Care? 1</p> <p>Chapter 1 You Must Start with Leadership 11</p> <p>Chapter 2 The (Few) Benefits of Jargon 19</p> <p>Chapter 3 Assumption-Driven Jargon 29</p> <p>Chapter 4 Inflation Jargon 43</p> <p>Chapter 5 Lack-of-Clarity Jargon 55</p> <p>Chapter 6 Obfuscation Jargon 67</p> <p><b>Part II Use the Language of Leadership</b></p> <p>Introduction to Part II: Use the Language of Leadership 77</p> <p>Chapter 7 Adopt the Leader’s Mindset 83</p> <p>Chapter 8 Script Yourself as a Leader 91</p> <p>Chapter 9 Use the Language of Leadership 101</p> <p>Chapter 10 The Language of Leadership Is .Visionary 109</p> <p>The Language of Leadership Is .Audience-Centric 117</p> <p>Chapter 12 The Language of Leadership Is Jargon-Free 129</p> <p>Chapter 13 The Language of Leadership Is Authentic 139</p> <p>Chapter 14 The Language of Leadership Is .Passionate 147</p> <p>Chapter 15 The Language of Leadership Is .Confident 157</p> <p>Chapter 16 The Language of Leadership Is .Positive 167</p> <p>Chapter 17 The Language of Leadership Is .Direct 177</p> <p>Chapter 18 The Language of Leadership Is .Concise 187</p> <p>Chapter 19 The Language of Leadership Is .Professional 197</p> <p>Chapter 20 The Language of Leadership Uses .Rhetoric 207</p> <p>Conclusion 217</p> <p>About the Author 221</p> <p>Index 223</p>
<p><b>BART EGNAL</b> is President and Chief Executive Officer of The Humphrey Group, a global firm focused on building leadership communication skills. Egnal has spent over a decade working with senior executives and their teams to help them speak as influential, inspirational leaders. He helps individuals and organizations define and communicate ideas that lead to business results. He contributes to leading publications such as <i>The Huffington Post, The Globe & Mail</i> and <i>PROFIT Magazine</i>.</p>
<p><i>Using blue-sky thinking, picking the low-hanging fruit, opening the kimono, unlocking human capital, leveraging core competencies.</i> Much of today’s business communication is so riddled with jargon that audiences are left confused and uninspired. So why is this kind of language so common? More importantly, what kind of language should leaders use? </p><p>In <i>Leading Through Language</i>, leadership communication expert Bart Egnal answers these questions. Egnal reveals why jargon is so prevalent in the workplace, and why it usually undermines those who use it. He demonstrates how effective leaders have the courage to reject fuzzy terminology in favor of the language of leadership. Simply put, the language of leadership is language that clearly and powerfully brings ideas to life for the audience. </p><p> Step by step, Egnal shows leaders how to inspire when they communicate. He explains how to approach communication as an opportunity to lead, by first defining a clear, convincing message, and then by delivering that message using powerful language. <i>Leading Through Language</i> makes clear how to choose words that bring a vision to life while conveying personal convictions. The book draws on extensive interviews with corporate leaders; accounting, law, and medical professionals; and athletes who provide insights into jargon and its implications for effective communication. </p><p>This book is not simply for executives — it is written for managers, technical specialists and for any professional who wants to move others to action when they speak or write. <i>Leading Through Language</i> is a practical guide for mastering the art of powerful communication that is clear and inspirational. Now leaders can share their ideas using jargon-free words that will engage and motivate their entire organization. </p>

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