Lead is a different kind of book. Rather than being the “last word” on leading others, it is meant to be the “first word”—an invitation to the reader to reflect on what the leadership journey means to each and every individual. At its core, Lead will benefit anyone who seeks to inspire, influence, or lead others, whether they are coaches, teachers, pastors, community organizers, politicians—or are in the C-suite. Lead offers an exploration of the essential elements of leadership, which author Gary Burnison defines as: purpose, strategy, people, measure, empower, reward, anticipate, navigate, communicate, listen, and learn—all of which culminate in leading. Instead of taking the left-brain approach of “paradigm shifts” and “leadership models,” the author focuses on right-brain constants such as emotional connection, compassion, focusing on others, humility, and managing oneself. Lead readers will find inspiring stories, easy to digest analogies, reflective exercises and evocative images meant to give them pause, draw them in, and encourage introspection.
Introduction: The Absolutes for Leaders 1 LEAD 6 PURPOSE 24 STRATEGY 40 PEOPLE 58 MEASURE & MONITOR 74 INSPIRE & EMPOWER 92 REWARD & CELEBRATE 106 ANTICIPATE 122 NAVIGATE 138 COMMUNICATE 152 LISTEN 166 LEARN 182 Epilogue 199 About the Author 203 Acknowledgments 205
THE NEW YORK TIMES BEST-SELLING AUTHOR GARY BURNISON LEAD PURPOSE STRATEGY PEOPLE MEASURE & MONITOR INSPIRE & EMPOWER REWARD & CELEBRATE ANTICIPATE NAVIGATE COMMUNICATE LISTEN LEARN