Details

<p>Foreword ix</p> <p>Introduction—Creating Your Personal KaChing Button xi</p> <p><b>Chapter 1 The New Web Order—How the Internet Has Brought Opportunity to Everybody 1</b></p> <p>So, Just How Easy is It to Begin Building a Web Site? 4</p> <p>From Blogging to KaChing 8</p> <p><b>Chapter 2 Your Uniqueness Equals Cash 13</b></p> <p>Choosing Your Niche 15</p> <p>The Value of Your Niche—How Keywording Can Boost the Price of Your Passion 20</p> <p>Niches are Nice, but Micro-Niches Create Nicer KaChings 23</p> <p>You’re Not That Unique—Building Your Community 25</p> <p>The Seven Keys to Success 29</p> <p><b>Chapter 3 Content is Not King . . . It is KaChing! 38</b></p> <p>You Don’t Have to Be a Writer to Write Valuable Content 39</p> <p>Seven Content Types that Go KaChing 42</p> <p>It’s Not Just What You Say, It’s How You Say It 51</p> <p>Ghost and Guest Writers 51</p> <p>Turning Your Content into KaChing 53</p> <p><b>Chapter 4 Information Products—Selling Your Knowledge 83</b></p> <p>Creating Killer Ideas for Your Information Products 86</p> <p>Creating the Product 90</p> <p>Writing Copy that Sells 106</p> <p>Recruiting Your Affiliate Sales Team 110</p> <p>Add a Shopping Cart to Your Site 113</p> <p>The Big Launch! 114</p> <p><b>Chapter 5 Earning from Affiliate Programs 123</b></p> <p>So, What Exactly is an Affiliate? 125</p> <p>Choosing Merchants That Match Your Market 126</p> <p>Choosing the Products that People Want 130</p> <p>Strategies for Affiliate Success 133</p> <p>What The FTC’s Guidelines Means for Affiliates 153</p> <p><b>Chapter 6 Membership Sites—Turning Your Internet Business into a Passive Revenue Machine 159</b></p> <p>What is a Membership Site? 160</p> <p>What Do Online Membership Sites Have to Offer? 161</p> <p>Pricing Your Membership: How Much is Too Much? 165</p> <p>Creating Your Membership Site the Easy Way 167</p> <p><b>Chapter 7 Coaching Programs 174</b></p> <p>What is Coaching? 175</p> <p>Strategies for Branding 177</p> <p>How to Do PR for Mass Impact 183</p> <p>Getting Started: Low-End Coaching 191</p> <p>Kicking It Up: High-End Coaching 195</p> <p><b>Chapter 8 Case Studies 200</b></p> <p>Content Sites 201</p> <p>Affiliate-Supported Sites 208</p> <p>Information Products 211</p> <p>Subscription Sites 215</p> <p>Branding 216</p> <p>Coaching 218</p> <p>Conclusion 220</p> <p>Other books by Joel Comm 223</p> <p>Index 225</p>

"This is a savvy quick read that provides all the fundamentals of success for an online business. Comm seeks to provide the exact tools for making an online business a "money button" in the immediate technology world and business climate. He's especially tuned in to the profit points of social networking, blogging and message boards - all hot routes to getting a business attention. A chapter of several case studies showcases all his tactics." (<i>Book News Inc,</i> November 2010)

<p><b>JOEL COMM</b> is an entrepreneur, bestselling author, public speaker, social media evangelist, and mobile marketing innovator. The leading authority on new media marketing tactics, Joel’s current specialty is using social media such as Facebook and Twitter to help companies market their brand. He has also created top-ranked mobile apps, including the most talked about iPhone app of all time. Not just another social media expert, Joel has been building profitable and cutting-edge Internet ventures since 1995. He is the author of <i>The AdSense Code, Click Here to Order: Stories of the World’s Most Successful Internet Marketing Entrepreneurs, and Twitter Power</i>. Joel lives with his family in Loveland, Colorado. Visit <b>www.joelcomm.com</b> for more information. </p>

<p>The Web is a powerful “money button” that can connect you with vast networks of customers, solidify your business image, and create continual growth. The key is in knowing how to install that button effectively. In an era of blogging, social networking, message boards, and web sites for every subject under the sun, it’s difficult to figure out which internet tools are the ones that will make your virtual register go “KaChing!” It’s also important to create an overall strategy with these tools that will maximize your time and web usage. </p><p>Fortunately Joel Comm, one of the world’s leading experts in making money online, delivers tips, tactics, and commonsense guidelines to customize your Internet approach with <i>KaChing</i>. From walking you through the best blogging tools for your needs to exploring the many avenues of Twitter, LinkedIn, and web networking, Comm demystifies the many options the Web has to offer—and helps you clarify your business strategy to better reach targeted audiences. <i>KaChing</i> will show you: </p><ul><li>7 web content types that work together</li><li>People who can help you generate content that gets hits, mailing lists, and merchandising</li><li>Advertising strategies that connect you with contacts, partner sites, and customers</li><li>YouTube, webinar, and other online video tools</li><li>Branding approaches that speak to your customer base</li><li>Search engine optimization (SEO) tips that get your web site and business more attention</li></ul><p> With case studies from a wide array of industries, branding concepts that help you focus your business voice and customer base, and ideas on how to expand your business into new areas, <i>KaChing</i> gives you the know-how that will build and maintain internet-generating income for years to come. </p>

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