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<p>Acknowledgments viii</p> <p>Introduction to the Second Edition 1</p> <p>1 Does Society Need Public Relations? 4</p> <p>2 Ethical Implications of Public Relations 36</p> <p>3 Who Practices Public Relations? 60</p> <p>4 Public Relations Influences Society 90</p> <p>5 Shifting the View of Public Relations 123</p> <p>References 141</p> <p>Index 159</p>

<p><b>W. Timothy Coombs</b> is Professor in the Nicholson School of Communication at the University of Central Florida.  His books include the award-winning <i>Ongoing Crisis Communication</i> (2007) and <i>Code Red in the Boardroom</i> (2006).  With Sherry J. Holladay, he is co-author of <i>Managing Corporate Social Responsibility</i> (Wiley-Blackwell, 2011) and <i>PR Strategy and Application</i> (Wiley-Blackwell, 2009) and co-editor of <i>The Handbook of Crisis Communication</i> (Wiley-Blackwell, 2010).  He has worked with consulting firms in the U.S. and Europe on ways to improve crisis communication efforts for their clients.</p> <p><b>Sherry J. Holladay</b> is Professor in the Nicholson School of Communication at the University of Central Florida. She teaches courses in public relations and corporate communication and her research interests include corporate social responsibility, crisis communication, reputation management, activism, and stakeholder relations. Her work appears in the <i>Journal of Public Relations Research</i>, <i>Public Relations Review, Management Communication Quarterly</i>, <i>Journal of Communication Management</i>, and <i>International Journal of Strategic Communication</i>.  With W. Timothy Coombs, she is co-author of <i>Managing Corporate Responsibility</i> (Wiley-Blackwell, 2011) and <i>PR Strategies and Applications</i> (Wiley-Blackwell, 2009), and co-editor of <i>The Handbook of Crisis Communication</i> (Wiley-Blackwell, 2010).</p>

<p>Whether one sees it as unwelcome, underappreciated, or unnoticed, public relations has an important influence on modern society. In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its impact on society’s values, knowledge, and perceptions.</p> <p>The authors show how public relations affects society—both positively and negatively—and use a range of global, contemporary examples from multi-national corporations through to the non-profit sector to prove their point.  The authors have thoroughly revised and updated the book with discussion of new issues, including the search within the profession for a definition of PR; the role and limitations of social media; the emergence of Issues Management; how private politics is shaping corporate behavior; and the rise of global activism and the complications of working in a global world.  The authors also provide a nuanced and balanced discussion of ethical concerns for professionals in the field that doesn’t rely on oversimplification of the issues.  Well organized and clearly written by two leading scholars, this is a must-read for students and professionals in strategic communication.</p>

<p>“Concise and thought-provoking examination about ‘what counts’ as public relations and the field’s impact on society; an excellent discussion primer about the issues facing the profession today and in the foreseeable future.”<br /> <i>Michael J. Palenchar, University of Tennessee</i></p> <p>“This is an engaging introduction to PR. I like its quick overviews of key authors, ideas and debates, its easy style, but most of all, that it makes the reader think.”<br /> <i>Magda Pieczka, Queen Margaret University, Edinburgh</i></p>

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