Internet Management for NonprofitsStrategies, Tools and Trade Secrets
The AFP/Wiley Fund Development Series, Band 193 1. Aufl.
The essential guide for nonprofits wanting to manage their Internet applications in a coordinated, cost-effective, and efficient manner The rapid onset of increasingly advanced and complex technologies has challenged nonprofits to invest with their sparse resources in attempting, and failing, to keep pace with for-profit companies, with the result that most now cannot compete with new commercial products and commercial applications. Nonprofit Internet Management reveals how current technologies can be utilized in full measure most effectively by nonprofits and addresses how to manage various applications for maximum benefit to internal operations and community service. Covers management models, social networking information, case studies, fundraising strategies, collaboration and coordination examples, and sample communications techniques Includes chapters written by leading Internet professionals In-depth discussion of Website design, technology trends, social networks, managing the organization using online tools, E-governance and board leadership, prospect research and donor modeling, volunteer recruitment and management, mobile technology, stewardship and relationship management, and green technology applications Filled with case studies, Nonprofit Internet Management also includes screenshots, tables, worksheets and checklists. It's an essential resource for every nonprofit organization operating in our modern wired world.
Introduction: A Primer for Board Members and Nonprofit Executives (Ted Hart). About the Editors. PART I Effective Management and Leadership Tools. CHAPTER 1 The ROI of Social Media (Beth Kanter). CHAPTER 2 Path to Managing Your Organization Using Online Tools (Michael Sola and Tim Kobosko). CHAPTER 3 E-governance Is Good Governance (Dottie Schindlinger and Leanne Bergey). CHAPTER 4 Social Collaboration and Productivity (Russell M. Artzt, John Murcott, and Mark Fasciano). CHAPTER 5 Insight Tools for Surviving and Thriving (Roger M. Craver and Ryann Miller). CHAPTER 6 Demystifying Online Metrics (Steve MacLaughlin). PART II Managing Fundraising and Building Communities Online. CHAPTER 7 Managing Fundraising and Building Communities Online (Adrienne D. Capps). CHAPTER 8 The Nonprofit Leader's Volunteer Recruitment and Retention Strategies (Walter P. Pidgeon Jr.). APPENDIX 8A Highlights of America's Philanthropic and Volunteering Heritage. APPENDIX 8B Creative Marketing Example. CHAPTER 9 How Successful Are Your Social Media Efforts? (Danielle Brigida and Jonathon D. Colman). CHAPTER 10 Social "Trysumers" (Marcelo Iniarra Iraegui and Alfredo Botti). CHAPTER 11 Social Networks (Philip King). CHAPTER 12 Prospect Modeling, Prospect Research (Lawrence C. Henze). CHAPTER 13 No Borders (Andrew Mosawi and Anita Yuen). PART III Making Technology Work for Your Organization. CHAPTER 14 Effective Web Design (Allan Pressel). CHAPTER 15 Multichannel Fundraising (Michael Johnston and Matthew Barr). APPENDIX 15A Competency Profile of a Manager or Director of Integrated Fundraising. CHAPTER 16 12 Steps to Protect Your Organization and Donors from Fraud and Identity Theft (Catherine N. Pagliaro). CHAPTER 17 Mobile Technology (Ben Rigby). CASE STUDY Transforming Activists into Donors--Nicolas Hulot Foundation Case Study (Frédéric Fournier). Notes. AFP Code of Ethical Principles and Standards. A Donor Bill of Rights. Index.
"Just as "Internet Management for Nonprofits" advises its readers to do, the book is available via different channels - including Kindle, online, e-mail updates and hardcover - and takes on the appropriate identity in each. Lead editor Ted Hart says the three-part book covers topics ranging from digital fundraising to how the Internet can make non-profit management easier. Chapter one starts off with one of the more controversial topics in marketing today "The ROI of Social Media", and gets more intense from there, delving into online security, multichannel fundraising and Web analytics. And those are just a few of the chapters." (Fundraising Success Magazine, September 2010)
TED HART, ACFRE, is considered one of the foremost experts in both online and traditional fundraising around the world. He has more than twenty-four years' experience in nonprofit management and fundraising. He serves as CEO of Hart Philanthropic Services (tedhart.com), an international consultancy to nonprofits and NGOs, providing serious solutions to nonprofit challenges both online and offline. STEVE MACLAUGHLIN has spent more than fourteen years building successful online initiatives with a broad range of Fortune 500 firms, government and educational institutions, and nonprofit organizations across the world. Steve is currently Director of Internet Solutions at Blackbaud and is responsible for leading how the company provides online solutions for its clients. JAMES M. GREENFIELD has served since 1962 as a fundraising executive to three universities and five hospitals on the East and West Coasts and in between. He retired from Hoag Memorial Presbyterian Hospital in 2001 after fourteen years as Senior Vice President, Resource Development, and as Executive Director, Hoag Hospital Foundation, where more than $120 million was raised during his tenure. PHILIP H. GEIER JR., is a dedicated communications industry leader and activist who defined the modern advertising holding company, and is widely recognized for having championed and personally embodied the client-centric business model. In February 2001, Geier formed The Geier Group LLC to provide consulting/advisory services in marketing, communications and venture capital.
The twenty-first century belongs to a new generation, a generation that's plugged in, online, and never out of touch. Ever. It's no secret that if your nonprofit wants to reach more people, it's got to better manage its use of the Internet as a means of educating, cultivating, soliciting, and communicating with current and potential donors. After all, your competitors are doing it! Revealing how your nonprofit can put current technologies to full use for full benefit, Internet Management for Nonprofits demystifies Internet management with strategies you can put to use right away. Now you can leverage the Internet's capabilities—from social media, Web 2.0, and online metrics to online giving analytics, effective Web design, and mobile technology—with practical advice from experts in the field to help improve your technology strategies and truly see measurable results. Here, you'll find workable guidance on: Effective management and leadership tools The art of listening How to manage your organization using online tools Implementing e-governance successfully Raising funds and awareness more efficiently with Web 2.0 tools Insight tools for surviving and thriving Volunteer recruitment and retention strategies for the nonprofit leader Leveraging the Internet to fundraise internationally E-mail marketing and direct mail are still proven marketing and fundraising methods. But it's time to boost your organization's efforts through the Internet. Packed with management models, social networking information, case studies, fundraising strategies, collaboration and coordination examples, sample communications techniques, and much more, Internet Management for Nonprofits helps you take it step by step, with vital ideas on making your Internet marketing and communications strategies and fundraising more effective in these rapidly changing times.
Praise for Internet Management for Nonprofits "From how we raise money to how we help our clients, the Internet has provided amazing opportunities for nonprofits to reimagine how we make social change. Of course, it also comes with a lot of extra headaches. Luckily, we've got this book to help us make sense of it all." —Holly Ross, Executive Director, NTEN: The Nonprofit Technology Network Your nonprofit's complete guide to all things Internet. Want to reach more people? Then it's time to better manage your organization's use of the Internet as a means of marketing your brand and reaching current and potential donors. You can bet your competitors are doing it! Internet Management for Nonprofits offers practical, easy-to-follow tips on: The ROI of social media Managing your organization using online tools Improving board leadership through online technology Nonprofits and the big social networks Staying on top of developing technology Understanding hits, clicks, and errors The key to social networking success—listening Fundraising internationally Filled with management models, social networking information, fundraising strategies, collaboration and coordination examples, sample communications techniques, and a case study, Internet Management for Nonprofits demystifies the complex, real-world challenge of expanding your organization's competitive image and reputation via the Internet. Advance your causes. Inform your public. Create gifts, grants, contributions, as well as new advocates and volunteer supporters. Do it all, with the expert advice found inside Internet Management for Nonprofits.
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