Intellectual PropertyValuation, Exploitation, and Infringement Damages
A new edition of the trusted book on intellectual property Intellectual Property simplifies the process of attaching a dollar amount to intellectual property and intangible assets, be it for licensing, mergers and acquisitions, loan collateral, investment purposes, and determining infringement damages. Written by Russell L. Parr, an expert in the valuation/intellectual property field, this book comprehensively addresses IP Valuation, the Exploitation Strategies of Licensing and Joint Ventures, and determination of Infringement Damages. The author explains commonly used strategies for determining the value of intellectual property, as well as methods used to set royalty rates based on investment rates of returns. This book examines the business economics of strategies involving intellectual property licensing and joint ventures, provides analytical models that can be used to determine reasonable royalty rates for licensing and for determining fair equity splits in joint venture arrangements. Key concepts in this book are brought to life by presenting real-world examples of exploitation strategies being used by major corporations. Provides practical tools for and examines the business economics for determining the value intellectual property in licensing and joint venture decisions Presents analytical models for determining reasonable royalty rates for licensing and for determining fair equity splits in joint venture arrangements Provides a detailed discussion about determining intellectual property infringement damages focusing on lost profits and reasonable royalties.
Front Matter About the Author Acknowledgements Preface Section I - Introduction Chapter 1 Introduction Chapter 2 Intellectual Properties Definitions Chapter 3 Intangible Assets Definitions Chapter 4 Business Enterprise Section II – Valuation Chapter 5 – Valuation Principles Chapter 6 – Cost Approach Chapter 7 – Market Approach Chapter 8 – Income Approach Chapter 9 – Risk Adjusted Income Chapter 10 – Valuation Errors Chapter 11 – Early Stage Chapter 12 – Special Valuation Situations Section III – Exploitation Chapter 13 – Exploitation Strategies Chapter 14 – More exploitation Strategies Chapter 15 – License Negotiations & Agreements Chapter 16 – Royalty Rates for Licensing Chapter 17 – 25% Rule Chapter 18 – Determining a Royalty Rate – An Example Chapter 19 – Monitoring Royalty Payments Chapter 20 – Patent Aggregators Chapter 21 – University Licensing Chapter 22 – Joint Ventures Chapter 23 – IP Audit Chapter 24 – Organizing for the Future Chapter 25 – Transfer Pricing Section IV – Infringement Damages Chapter 26 – Lost Profits Chapter 27 – Entire Market Value Rule Chapter 28 – Royalty Rate and the Georgia-Pacific Factors Chapter 29 – Evolving Patent Damages Chapter 30 – Trademark, Copyright, & Trade Secret Damages Appendix A – Accounting Appendix B – Life & Pattern of Returns Appendix C – Royalty Rate Data Appendix D – Risk & Uncertainty
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