Leverage the power of Instagram to promote your brand Instagram is the photo- and video-sharing app used by millions across the globe. More than just a social platform for users to share their experiences with family and friends, it's become a vital tool for business owners and marketers to create visual narratives about what makes them, and their products, different from everything else that's out there. Instagram For Business For Dummies shows you how to use the app to connect with your audience in a meaningful way as you showcase your products and offer a unique insider's view of your brand. Perfect for Instagram newbies or those who want to spruce up an existing account, this book helps you set up a powerful business profile, compose successful posts, and tell your story to the world. Install the app, set up your account, and track analytics Upload your photos and videos, and expand your reach with hashtags Use Instagram Stories and live video Create paid ads to reach your target audience Instagram For Business For Dummies will help you learn to use Instagram to connect with users in a fresh and relevant way—and instantly get ahead of the competition.
Jenn Herman (jenns_trends) is a social media consultant, speaker, and globally recognized Instagram expert. Eric Butow (ericbutow) is the author of more than 30 books. Corey Walker (coreycwalker) is the owner of The Marketing Specialist in El Dorado Hills, California.
Install the app and set up your business profile Grow your audience and track your progress with analytics Boost your brand with Stories and live video Leverage the power of Instagram Instagram is a vital tool for creating visual narratives about what makes your business and your products different from everything else that's out there. Discover how to use the app to connect with your audience in a meaningful way as you showcase your products and offer an insider's view of your brand. Perfect for Instagram newbies or those who want to spruce up an existing account, this book quickly helps you set up a powerful business profile, compose successful posts, and tell your unique story to the world. Inside … Find new followers Upload and enhance photos and videos with filters Extend your reach with hashtags Create an effective contest Use Instagram Stories and Instagram LIVE Track analytics Design a winning Instagram ad
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