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<p>Acknowledgments xi</p> <p>1 Draw in the Listener 1</p> <p>2 Change the Moment 13</p> <p>3 The Transformation Mechanism 22</p> <p>4 The Body Metaphor 40</p> <p>5 The Paper Metaphor 53</p> <p>6 The Quick Pitch Opening 66</p> <p>7 The Quick Pitch Body 78</p> <p>8 The Slogan Pitch 90</p> <p>9 Convince with Samples 101</p> <p>10 The Power of Free 112</p> <p>11 The Power of Gifts 125</p> <p>12 Solid Proof 133</p> <p>13 Dynamic Clarity 150</p> <p>14 Be Distinct 159</p> <p>15 Overcome Resistance 176</p> <p>16 The Look 186</p> <p>17 The Platform Pitch 197</p> <p>18 The Mechanism Emergency Kit 213</p> <p>Index 233</p> <p>About the Authors 241</p>

<p><b>JOEL BAUER</b> is one of the most sought-after public speakers in America, addressing some 200 audiences each year. His clients include such organizations as 3M, Canon, General Motors, IBM, Intel, Mitsubishi, Motorola, Panasonic, and Philips. <i>The Wall Street Journal Online</i> has referred to him as “undoubtedly the chairman of the board” of corporate tradeshow rainmaking.</p><p><b>MARK LEVY</b> is the founder of Levy Innovation, a marketing strategy firm that makes people and companies compelling. He has also written or co-created four books, including <i>Accidental Genius: Revolutionize Your Thinking Through Private Writing,</i> which has been translated into five languages.</p>

<p>If you’re in business, you’re selling something—a product, an opinion, a new way of doing things. The truth is, even if you don’t think of yourself as a pitchman, you might as well be one. This powerful guide to ethical influence shows you how to use effective persuasion techniques to get what you want the right way—from getting a raise to getting a deal on a car, from convincing one person to a thousand.</p><p>Joel Bauer is a professional corporate pitchman, and his career rests on his ability to persuade. Over the years, he has turned to nontraditional sources for truly potent influence techniques. Now, Bauer shares the secrets he picked up from the world’s greatest persuaders—carneys, gamblers, hypnotists, and even magicians.</p><p>Bauer’s methods don’t involve cheating, controlling, manipulating, or forcing others to submit to his will. His experience proves that the best way to influence others is to employ fun and entertainment to make a more convincing pitch. Using compelling, often whimsical strategies that tap into people’s emotions, you’ll make your audience more receptive to your message. But these techniques aren’t intended only to help you win a single negotiation (although they will); they’re intended to help you win at every aspect of life!</p><p>By applying these strategies to your everyday life, <i>How to Persuade People Who Don’t Want to Be Persuaded</i> will show you how to:</p> <ul><li>Conquer your fear of attention</li> <li>Draw in your listener</li> <li>Use metaphors to make your point</li> <li>Master the quick pitch</li> <li>Use the power of free gifts</li> <li>Be dynamic and distinct in your pitch</li> <li>Overcome resistance</li> <li>Look the part</li> <li>Make the platform pitch</li> <li>And much more</li></ul> <p>So, step right up and learn from the master. Bauer’s unique methods and principles work for everyone, at any time, in any situation. By applying the secrets of the showman to your own life—in the boardroom, at home, and anywhere else—you’ll achieve at a higher level than ever before.

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