Details

How to Measure Anything Workbook


How to Measure Anything Workbook

Finding the Value of Intangibles in Business
1. Aufl.

von: Douglas W. Hubbard

20,99 €

Verlag: Wiley
Format: EPUB
Veröffentl.: 26.02.2014
ISBN/EAN: 9781118860397
Sprache: englisch
Anzahl Seiten: 160

DRM-geschütztes eBook, Sie benötigen z.B. Adobe Digital Editions und eine Adobe ID zum Lesen.

Beschreibungen

<b>The invaluable companion to the new edition of the bestselling <i>How to Measure Anything</i></b> <p>This companion workbook to the new edition of the insightful and eloquent <i>How to Measure Anything</i> walks readers through sample problems and exercises in which they can master and apply the methods discussed in the book.</p> <p>The book explains practical methods for measuring a variety of intangibles, including approaches to measuring customer satisfaction, organizational flexibility, technology risk, technology ROI, and other problems in business, government, and not-for-profits.</p> <ul> <li>Companion to the revision of the bestselling <i>How to Measure Anything</i></li> <li>Provides chapter-by-chapter exercises</li> <li>Written by industry leader Douglas Hubbard</li> </ul> <p>Written by recognized expert Douglas Hubbard—creator of Applied Information Economics—<i>How to Measure Anything Workbook</i> illustrates how the author has used his approach across various industries and how any problem, no matter how difficult, ill defined, or uncertain can lend itself to measurement using proven methods.</p>
<p><i>Preface ix</i></p> <p><i>About the Author xi</i></p> <p><b>Part I Questions 1</b></p> <p><b>Chapter 1 The Challenge of Intangibles 3</b></p> <p>Learning Objectives 3</p> <p>Chapter Overview 3</p> <p>Questions 4</p> <p><b>Chapter 2 An Intuitive Measurement Habit: Eratosthenes, Enrico, and Emily 9</b></p> <p>Learning Objectives 9</p> <p>Chapter Overview 9</p> <p>Questions 10</p> <p><b>Chapter 3 The Illusion of Intangibles: Why Immeasurables Aren’t 15</b></p> <p>Learning Objectives 15</p> <p>Chapter Overview 15</p> <p>Questions 16</p> <p><b>Chapter 4 Clarifying the Measurement Problem 23</b></p> <p>Learning Objectives 23</p> <p>Chapter Overview 23</p> <p>Questions 24</p> <p><b>Chapter 5 Calibrated Estimates: How Much Do You Know Now? 31</b></p> <p>Learning Objectives 31</p> <p>Chapter Overview 31</p> <p>Questions 32</p> <p><b>Chapter 6 Quantifying Risk through Modeling 39</b></p> <p>Learning Objectives 39</p> <p>Chapter Overview 39</p> <p>Questions 40</p> <p><b>Chapter 7 Quantifying the Value of Information 47</b></p> <p>Learning Objectives 47</p> <p>Chapter Overview 47</p> <p>Questions 48</p> <p><b>Chapter 8 The Transition: From What to Measure to How to Measure 55</b></p> <p>Learning Objectives 55</p> <p>Chapter Overview 55</p> <p>Questions 56</p> <p><b>Chapter 9 Sampling Reality: How Observing Some Things Tells Us about All Things 61</b></p> <p>Learning Objectives 61</p> <p>Chapter Overview 61</p> <p>Questions 62</p> <p><b>Chapter 10 Bayes: Adding to What You Know Now 69</b></p> <p>Learning Objectives 69</p> <p>Chapter Overview 69</p> <p>Questions 70</p> <p><b>Chapter 11 Preference and Attitudes: The Softer Side of Measurement 77</b></p> <p>Learning Objectives 77</p> <p>Chapter Overview 77</p> <p>Questions 78</p> <p><b>Chapter 12 The Ultimate Measurement Instrument: Human Judges 87</b></p> <p>Learning Objectives 87</p> <p>Chapter Overview 87</p> <p>Questions 88</p> <p><b>Chapter 13 New Measurement Instruments for Management 93</b></p> <p>Learning Objectives 93</p> <p>Chapter Overview 93</p> <p>Questions 94</p> <p><b>Chapter 14 A Universal Measurement Method: Applied Information Economics 99</b></p> <p>Learning Objectives 99</p> <p>Chapter Overview 99</p> <p>Questions 100</p> <p><b>Part II Answers 105</b></p> <p>Chapter 1 The Challenge of Intangibles 107</p> <p>Chapter 2 An Intuitive Measurement Habit: Eratosthenes, Enrico, and Emily 109</p> <p>Chapter 3 The Illusion of Intangibles: Why Immeasurables Aren’t 111</p> <p>Chapter 4 Clarifying the Measurement Problem 115</p> <p>Chapter 5 Calibrated Estimates: How Much Do You Know Now? 117</p> <p>Chapter 6 Quantifying Risk through Modeling 119</p> <p>Chapter 7 Quantifying the Value of Information 125</p> <p>Chapter 8 The Transition: From What to Measure to How to Measure 129</p> <p>Chapter 9 Sampling Reality: How Observing Some Things Tells Us about All Things 131</p> <p>Chapter 10 Bayes: Adding to What You Know Now 135</p> <p>Chapter 11 Preference and Attitudes: The Softer Side of Measurement 137</p> <p>Chapter 12 The Ultimate Measurement Instrument: Human Judges 139</p> <p>Chapter 13 New Measurement Instruments for Management 141</p> <p>Chapter 14 A Universal Measurement Method: Applied Information Economics 143</p>
<p><b>DOUGLAS W. HUBBARD</b> is the inventor of Applied Information Economics (AIE). He is an internationally recognized expert in the field of decision analysis and challenging measurements and is a popular speaker at numerous conferences. AIE method has been applied to dozens of large Fortune 500 IT investments, military logistics, venture capital, aerospace, and environmental issues. Doug is the author of <i>How to Measure Anything: Finding the Value of “Intangibles” in Business</i> (Wiley).</p>
<p>The companion workbook to the new edition of the bestselling <b><i>How to Measure Anything</i></b></p> <p>How can we measure the population of fish in a lake? And how is that like measuring unsatisfied customers who didn’t complain or measuring security breaches that were not detected? How can we isolate the effect advertising has on sales when a vast amount of unknowns also affect sales? How did a 9-year-old girl use a simple measurement to debunk a popular practice in medicine? How do we measure quality, risk, or innovation? How do we know what to measure in the first place? The answers are easier than you might think.</p> <p>This companion workbook to the new edition of the insightful and eloquent <i>How to Measure Anything</i> walks you through sample problems and exercises to help you master and apply the methods discussed in the book. Following along with each book chapter, this workbook is an excellent supplementary teaching tool in the classroom.</p> <p>The book explains practical methods for measuring a variety of intangibles, including approaches to measuring customer satisfaction, organizational flexibility, technology risk, technology ROI, and other problems in business, government, and not-for-profits.</p> <ul> <li>Companion to the updated edition of the bestselling <i>How to Measure Anything</i></li> <li>Provides chapter-by-chapter exercises</li> <li>Written by industry leader Douglas Hubbard</li> </ul> <p><i>How to Measure Anything Workbook</i> illustrates how the author has used his approach across various industries and how any problem, no matter how difficult, ill-defined, or uncertain can lend itself to measurement using proven methods.</p>

Diese Produkte könnten Sie auch interessieren:

How To Pass The CPA Exam
How To Pass The CPA Exam
von: Stephanie Ng
EPUB ebook
31,99 €
How To Pass The CPA Exam
How To Pass The CPA Exam
von: Stephanie Ng
PDF ebook
31,99 €
Agile Project Management
Agile Project Management
von: Project Management Journal
EPUB ebook
23,99 €