Organize customers, craft targeted messages, or host Hangouts with Google?s social network Google+ is Google's social network that has the social media world abuzz with excitement. With Google tools like YouTube, Picasa, Blogger, and Picnik being integrated with Google+, marketers will find Google+ is the best way to reach the long-time users of Google?s other tools. Google+ expert Jesse Stay shows you how to create and maximize your Google+ presence to connect with your customers. Explains how to sign up for your account and set up your brand profile Shows you how to use Circles, craft targeted messages for the Stream, and add multimedia features to your posts Helps you discover content and the value of the +1 button Shows you how to be mindful of SEO, so that your Google+ brand page can be found Addresses using Google+ to launch a product or promote an event Confidently enter the exciting new Google+ social neighborhood with Google+ Marketing For Dummies.
Introduction 1 Part I: Seeing How Google+ Benefits Marketers 7 Chapter 1: A Marketer’s Overview 9 Chapter 2: Getting Started with Google+ 25 Chapter 3: Discovering the “Plus” in Google+ 47 Chapter 4: Embracing the “Google” in Google+ 67 Part II: Fishing Where the Fish Are 83 Chapter 5: Outlining Your Strategy and Your Audience 85 Chapter 6: Building Your Google+ Page Presence and Profile 103 Chapter 7: Building a Search Strategy 125 Chapter 8: Focusing on Real People and Relationships 145 Chapter 9: Utilizing Hangouts to Share Your Brand 157 Part III: Going from Fisher to Fish-Farmer 181 Chapter 10: Advertising with Social Ads 183 Chapter 11: Building Relationships Through Google CRM 199 Chapter 12: Building Website Authority 219 Part IV: Taking Google+ Further 239 Chapter 13: Measuring Google+ Activity 241 Chapter 14: Building Apps on Google+ 257 Part V: The Part of Tens 269 Chapter 15: Ten Ways to Add Value to Your Website Using Google+ 271 Chapter 16: Ten Good Google+ Business Practices281 Chapter 17: Ten Rules for Small-Business Success with Google+ 293 Index 303
Jesse Stay is a social media technologist, consultant, and developer. Entrepreneur Magazine and Mashable have listed him among the 10 entrepreneurs and 20 developers to follow on Twitter. Jesse is the author of Facebook Application Development For Dummies and Google+ For Dummies, Portable Edition.
Learn how to increase brand awareness and reach customers through all Google properties! Google+ is a unique social network; in fact, it may not be a social network at all. But however you label it, Google+ can give your brand a tremendous advantage, and this friendly guide shows you how to get in on the action. Learn just what Google+ is (and isn't) and how to connect with new and existing customers throughout the Google community! Meet Google+ — see what it offers marketers and test-drive its tools Jump in — set up your profile, learn Google+ etiquette, and find people to circle Develop your strategy — target your audience with SEO, create your page and target it with Circles, and build a search strategy Start hanging out — start a Hangout to video-chat with customers, have a focus group, or share ideas Add ads — create effective Google social ads that engage visitors and drive traffic to your page It's all about relationships — learn how to use Google+ for CRM and integrate your existing CRM strategy into Google Apps Know the score — measure Google+ activity with Google Analytics and test your Google+ ad campaign The app side — evaluate whether your brand would benefit from a custom Google+ app Open the book and find: What your profile should (and shouldn't) include Innovative ways to use Hangouts Secrets of building relationships How Google+ works with your existing social media strategy Suggestions for a strong Google+ ad campaign Ways to maximize the +1 button Tips on growing your audience Good Google+ business practices Learn to: Create your account and set up your brand profile Use Circles, craft targeted messages, and build relationships with Hangouts Discover content and the value of the +1 button Launch a product or promote an event with Google+
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