Details

Go It Alone


Go It Alone

The Streetwise Secrets of Self Employment
1. Aufl.

von: Geoffrey Burch

11,99 €

Verlag: Wiley
Format: PDF
Veröffentl.: 16.06.2011
ISBN/EAN: 9781119950059
Sprache: englisch
Anzahl Seiten: 336

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Beschreibungen

In this completely updated and revised edition, Go it Alone! provides essential information for anyone who wants to get out of the rat race and work as a free agent, or start their own business. From the ins and outs of writing a business plan, to how to win customer loyalty Geoff Burch in his usual provocative and anecdotal style gives the common sense advice we've been waiting for.<br /> Along with Geoff's missives and anecdotes, he provides excercises and a resource directory. All of which make great reading and inspiration for anyone to Go it Alone!<br /> Readership: budding entrepreneurs or those wanting to find out how to become a free agent.
Introduction. <p>Look Before You Leap - The Philosophy Bit.</p> <p>On Your Own: Now What?</p> <p>Money Troubles.</p> <p>Swimming with the Sharks.</p> <p>The Money Spinners.</p> <p>Now Ask Someone to Buy Something.</p> <p>How Can You Sell Them Anything if You Can't Get to See Them?</p> <p>OK, So Now You're In, Then What?</p> <p>Questions, Questions, Questions.</p> <p>Customers - Who Needs Them?</p> <p>Marketing.</p> <p>Epilogue: The Zen of Going-It-Alone.</p> <p>Further Reading.</p> <p>Index.</p>
"…he knows how to start a business and how to sell and fortunately has the knack of explaining both clearly…" (Gulf Business. 19 May 2003) <p>"…Wise, helpful and witty, this is that rare thing-a life-changing book…" (Accounting Technician, July 2003)</p> <p>"…is a perfect companion to the legion of ‘how to start business’ books… absolutely essential reading…" (The View, September 2003)</p> <p>"…eleven chapters cover all the basic principles of self employment…an extremely readable book…" (Managing Information, October 2003)</p> <p>"…This book is for anyone who has considered setting up a business…there’s also great advice on how to sell yourself and your business…" (Management Today, November 2003)</p>
<b>Geoff Burch</b> is the bad boy of business. His speeches around the world never fail to provoke weak-minded management and inspire change leaders. His credentials are impressive having worked with numerous blue chip companies to present, motivate, and train. He is the author of the best-selling <i>Writing on the Wall</i> and <i>Resistance is Useless</i>.
What ?they? say about other Geoff Burch books: <p>RESISTANCE IS USELESS</p> <p>?? his unconventional approach is winning fans at companies both large and small.? ? FINANCIAL MAIL ON SUNDAY</p> <p>?? an essential simple message with a lot of entertainment? most of us can pick up a sneaky trick or two.? ? THE DAILY TELEGRAPH</p> <p>??anyone can benefit from Geoff Burch?s wisdom and experience. And the excellent examples, lively humour and quick wit make the book a first rate read.? ? THE CITIZEN</p> <p>WRITING ON THE WALL</p> <p>"...waspish, funny, and often downright vicious, exposé of everything from marketing to process re-engineering..." -MANAGER</p> <p>?? sets out to debunk myths, strip business of what he calls ?Third Way? speak and make it simple.? ?THE BUSINESS FT WEEKEND MAGAZINE</p>

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