Details

Getting Started In Small Business For Dummies - Australia and New Zealand


Getting Started In Small Business For Dummies - Australia and New Zealand


3rd Australian and New Zealand Edition

von: Veechi Curtis

10,99 €

Verlag: Wiley
Format: PDF
Veröffentl.: 17.08.2016
ISBN/EAN: 9780730333944
Sprache: englisch
Anzahl Seiten: 200

DRM-geschütztes eBook, Sie benötigen z.B. Adobe Digital Editions und eine Adobe ID zum Lesen.

Beschreibungen

<p>Make a big splash in <b>small business</b></p> <p>Have you always wanted to know what it takes to run a successful small business? This easy-to-follow guide offers everything you need to get started. From learning how to create a strong business plan to understanding your financial statments, you'll find expert advice and guidance to turn that next great business idea into a thriving venture.</p> <p>Inside...</p> <ul> <li>Develop a smart strategy</li> <li>Grasp legal jargon</li> <li>Register your business</li> <li>Market strategically</li> <li>Pinpoint your customers</li> <li>Research your rivals</li> <li>Get your books in order</li> <li>Take on your first employee</li> <li>Boost your profits</li> </ul>
<p><b>Introduction 1</b></p> <p>About This Book 1</p> <p>Foolish Assumptions 2</p> <p>Icons Used in This Book 2</p> <p>Where to Go from Here 3</p> <p><b>Part 1: First Steps 5</b></p> <p><b>Chapter 1: Is Small Business for You?</b><b> 7</b></p> <p>Working for Yourself — A Dream Come True? 8</p> <p>Doing what you love to do 8</p> <p>Earning pots of money (here’s hoping) 8</p> <p>Being your own boss 9</p> <p>Staying home 10</p> <p>Working for Yourself — Reality Strikes 11</p> <p>Teetering on the edge 12</p> <p>Working night and day for little pay 12</p> <p>Weathering feast and famine 13</p> <p>Getting the Timing Right 13</p> <p>Timing it right for your idea 14</p> <p>Timing it right for you 15</p> <p>Timing it right for the economy 16</p> <p>Staying Safe or Inventing the Wheel? 17</p> <p>Playing it safe 17</p> <p>Finding your own niche 18</p> <p>Going out on a limb 18</p> <p>Getting the Government to Help You 19</p> <p><b>Chapter 2: Buying a Business 23</b></p> <p>Weighing Up the Good and the Bad 24</p> <p>Buying an existing business — the upside 24</p> <p>Buying an existing business — the downside 25</p> <p>Asking the Right Questions 26</p> <p>Finding out who owns the intellectual property 27</p> <p>Analysing sales trends, profit and break-even 27</p> <p>Clarifying what the purchase price includes 28</p> <p>Building a Relationship with the Seller 30</p> <p>Dotting Your I’s, Crossing Your T’s 31</p> <p><b>Part 2: Jump In, Get Wet 35</b></p> <p><b>Chapter 3: Planning for Success </b><b>37</b></p> <p>Getting Started with Your Plan 38</p> <p>Hunting for online resources 39</p> <p>Using specialised planning software 40</p> <p>Assessing the Environment 40</p> <p>Analysing outside influences 41</p> <p>Testing the waters (don’t get too wet) 43</p> <p>Defining your customers 44</p> <p>Checking out the competition 44</p> <p>Declaring Your Battle Plan 46</p> <p>Looking at your strengths and weaknesses 46</p> <p>Choosing a strategy 48</p> <p>Expressing your competitive advantage 49</p> <p>Building your online business strategy 51</p> <p>Developing your marketing plan 52</p> <p>Creating a team 53</p> <p>Charting a True Course 53</p> <p>Setting off on your mission 53</p> <p>Saying what you’re about 54</p> <p>Matching goals to your mission 55</p> <p>Presenting Financials 56</p> <p>Balancing dreams against reality 56</p> <p>Building on history to create a picture of the future 57</p> <p>Staying real with benchmarks 58</p> <p><b>Chapter 4: Getting the Legals Right </b><b>61</b></p> <p>Picking a Business Structure 62</p> <p>Independent and single 63</p> <p>Tea for two 64</p> <p>We’ve got company 65</p> <p>Matching the Name to the Game 65</p> <p>Using your own name 67</p> <p>Making sure you’re not on someone else’s patch 67</p> <p>Registering your business name (Australia only) 70</p> <p>Avoiding trouble (Australia only) 71</p> <p>Protecting Your Ideas and Your Name 71</p> <p>Registering with the Powers That Be 73</p> <p>Getting that baby’s number 73</p> <p>Signing up for taxes (unavoidable, I’m afraid) 74</p> <p>Checking out what else you need 75</p> <p><b>Chapter 5: Creating Your Marketing Plan </b><b>77</b></p> <p>Laying Down the Elements of Your Plan 78</p> <p>Writing a decent introduction 79</p> <p>Identifying what it is that makes you different 79</p> <p>Defining Your Target Market 80</p> <p>Analysing your customers 81</p> <p>Researching the market 81</p> <p>Analysing Your Competitors 82</p> <p>Setting Sales Targets 84</p> <p>Slicing goals into bite-sized chunks 84</p> <p>Expressing goals in other ways 85</p> <p>Creating Strategies to Support Your Targets 87</p> <p>Building a brand that people want 87</p> <p>Getting the products and the price right 88</p> <p>Planning an advertising strategy 90</p> <p>Working your networks 91</p> <p><b>Part 3: The Nitty-Gritty 95</b></p> <p><b>Chapter 6: Becoming an Employer </b><b>97</b></p> <p>Becoming an Employer: The First Steps 98</p> <p>Getting employees to fulfil their part of the deal 98</p> <p>Covering employees for accidents 100</p> <p>Subscribing to super (Australia only) 101</p> <p>Paying KiwiSaver (New Zealand only) 104</p> <p>Meeting Minimum Pay and Conditions 106</p> <p>Understanding what laws apply (Australia only) 107</p> <p>Creating employment agreements (New Zealand only) 108</p> <p>Choosing between part-time, full-time or casual 110</p> <p>Playing Safe and Playing Fair 111</p> <p>Being practical, not pedantic 111</p> <p>Blonde jokes are over 112</p> <p><b>Chapter 7: Cooking the Books </b><b>115</b></p> <p>Setting Off on the Right Track 115</p> <p>Understanding how cloud accounting works 116</p> <p>Addressing privacy concerns 117</p> <p>Figuring out what’s important 119</p> <p>Creating a Bookkeeping System 121</p> <p>Keeping track of bills, receipts and invoices 122</p> <p>Organising your information 124</p> <p>Nitpicking over petty cash 126</p> <p>Tracking How Much You Owe 127</p> <p><b>Chapter 8: Understanding Financial Statements </b><b>129</b></p> <p>Telling a Story with Your Profit & Loss Report 130</p> <p>Understanding how it all works 130</p> <p>Looking at sales 131</p> <p>Counting the costs 132</p> <p>Weighing up your expenses 134</p> <p>Taking a Snapshot with Your Balance Sheet 134</p> <p>Understanding the fine print 136</p> <p>Building documentation to support each figure 137</p> <p>Appreciating your net worth (someone has to, after all) 137</p> <p>Why Profit Doesn’t Always Mean Cash 138</p> <p>Gazing into the deep, black hole 139</p> <p>Looking through rose-coloured spectacles 139</p> <p>Doing the sums for sustainable growth 140</p> <p>Budgeting As If You Mean It 141</p> <p>Creating your first budget 142</p> <p>Recognising relationships 144</p> <p>Understanding the psychology of budgets 145</p> <p>Developing your budget in tune with your business plan 146</p> <p><b>Chapter 9: Calculating Margins and Ratios </b><b>149</b></p> <p>Understanding Profit Margins 150</p> <p>Differentiating between variable costs and fixed expenses 150</p> <p>Understanding gross and net profit 151</p> <p>Figuring gross and net profit margins 152</p> <p>Looking at gross profit margins over time 153</p> <p>Appreciating how margins and sales connect 154</p> <p>Analysing Margins for Your Own Business 155</p> <p>Calculating margins when you sell products 155</p> <p>Calculating margins when you charge by the hour 156</p> <p>Calculating margins if you do big projects 157</p> <p>Understanding why gross profit is such a big deal 158</p> <p>Calculating your net profit margin 159</p> <p>Estimating Your Break-Even Point 161</p> <p>Analysing how to make sales match expenses 162</p> <p>Looking at things from a cash perspective 163</p> <p>Factoring your personal expenses into the equation 164</p> <p><b>Part 4: The Part of Tens 167</b></p> <p><b>Chapter 10: Ten Things to Do If You Hit Hard Times </b><b>169</b></p> <p>Work Out How Bad Things Really Are 170</p> <p>Get Breathing Space 171</p> <p>Innovate! 172</p> <p>Slash Those Expenses 172</p> <p>Pull Back Personal Spending 173</p> <p>Get Rid of Dead Weight 174</p> <p>Chase Up Overdue Accounts 175</p> <p>Run Special Offers 175</p> <p>Re-Jig Your Margins 176</p> <p>Don’t Be a Shag on a Rock 177</p> <p>Index 179</p>
<p><b>Veechi Curtis </b>is a qualified accountant and consultant who specialises in small business finance, marketing and technology. She is the author of several business titles, including <i>Small Business For Dummies, 5th Edition, MYOB® Software For Dummies, 8th Edition</i> and <i>Creating a Business Plan For Dummies.</i></p>
<p>Make a big splash in <b>small business</b></p> <p>Have you always wanted to know what it takes to run a successful small business? This easy-to-follow guide offers everything you need to get started. From learning how to create a strong business plan to understanding your financial statments, you'll find expert advice and guidance to turn that next great business idea into a thriving venture. <p>Inside... <ul><li>Develop a smart strategy</li> <li>Grasp legal jargon</li> <li>Register your business</li> <li>Market strategically</li> <li>Pinpoint your customers</li> <li>Research your rivals</li> <li>Get your books in order</li> <li>Take on your first employee</li> <li>Boost your profits</li></ul>

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