Your no-nonsense guide to getting a job in social media Looking to snag a social media position? This fun and practical guide shows you how to stand out from the competition and land your dream job in social media. Inside, you'll find expert and easy-to-follow guidance on where you should look for a job in social media, how to research companies to target, the social media sites where you should be active, and much more. Plus, you'll get resume and cover letter writing tips, answers to tricky interview to woo potential employers, and advice on creating a valuable social media position within your current company. You will also benefit from sample resumes, resume templates, and videos available to download and view online. From SEO specialists to online community managers, social media positions are the latest buzz in the job market. As businesses have come to value the competitive edge that a strong social media presence can offer, these jobs have quickly evolved from short-term, peripheral positions to highly sought-after careers. With the help of Getting a Social Media Job For Dummies, job candidates in the social media sphere can hone their skillsets and stand head-and-shoulders above the crowd to not only land an interview, but to score a job in this exciting field. Position yourself wisely in a crowded and rapidly growing field Be active on key social sites Write a winning resume that gets your foot in the door Create a social media position in any company Packed with expert, authoritative information—and with a dash of humor thrown in for fun—Getting a Social Media Job For Dummies is your go-to handbook for landing a social media position.
Introduction 1 About This Book 1 Foolish Assumptions 2 Icons Used in This Book 3 Beyond the Book 3 Where to Go from Here 3 Part I: So You Want to Work in Social Media 5 Chapter 1: The Big Picture of Social Media Jobs 7 Chapter 2: Seeing Yourself in a Social Media Job 21 Chapter 3: Key Social Media Concepts You Should Know 33 Part II: Getting Your Social Media Education 47 Chapter 4: Roles in Social Media Revealed 49 Chapter 5: Foundations of Social Media Education 63 Chapter 6: Making Your Own Way 83 Chapter 7: Knowing Your Social Media Tools 91 Part III: Finding Your Fit with the Right Organization 105 Chapter 8: Life as a Social Media Consultant 107 Chapter 9: Working as an In?]House Social Media Specialist 127 Chapter 10: Living on the Edge with a Start?]Up 137 Chapter 11: Starting Your Own Social Media Company 153 Part IV: Becoming a Top Social Media Pro 169 Chapter 12: Building Your Network and Your Brand 177 Chapter 13: Creating a Winning Résumé 217 Chapter 14: Preparing to Nail Your Interview 231 Chapter 15: Becoming a Star Employee 253 Part V: Your Day?]to?]Day Social Media Responsibilities 261 Chapter 16: Creating Reasonable Expectations 263 Chapter 17: Getting Ahead 279 Chapter 18: Getting a Job Even if You Have One 293 Part VI: The Part of Tens 311 Chapter 19: Ten Social Media Best Practices 313 Chapter 20: Avoiding Ten Common Social Media Job Mistakes 319 Chapter 21: Ten Ways to Stand Out from the Crowd 325 Chapter 22: Top Ten Social Media Resources 331 Glossary 335 Index 341
Brooks Brizfounded Brizness Consulting, LLC, and has helped hundreds of tech start-ups build their sales and attract talent through marketing strategy, social media planning, sales consulting, web optimization, and more. David Rose is vice president of recruiting with YELLOW DOG Recruiting. He has placed thousands of people into new jobs.
Learn to: Stand out in a crowded field Navigate different platform cultures Write a winning résumé Create a social media position in any company Get access to free online resources, including video, articles, sample résumés, and more Your no-nonsense guide to getting—and keeping—a job in social media Looking to snag a job in social media? Look no further. Inside this practical guide, you'll find expert and easy-to-follow guidance on where you should look for a job, how to research companies to target, and best times and best ways to use the Big Five platforms. Plus, you'll get résumé writing tips, sample résumés, access to online content, and more. See yourself in social media — whether you're a copywriter or graphic designer, work in IT, or yearn to be a social media strategist, see what skills and experience you need Get schooled — determine whether a certification program is worthwhile, define your USP, and automate wisely Find your fit — get the scoop on working as a social media consultant or in-house specialist, helping create a start-up, and forging your own social media company Social media for the win — network to your full advantage, ace any kind of interview, and create a detailed three-year career plan Open the book and find: Role titles and responsibilities Where to continue your social media education Sites, methods, and conferences for keeping current in social media Tips on developing more valuable social media skills How to negotiate your best offer Common social media job mistakes—and how to avoid them How to stand head and shoulders above the crowd—before the interview and after Top ten social media resources you can't be without
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