Details

Generation Blend


Generation Blend

Managing Across the Technology Age Gap
Microsoft Executive Leadership Series, Band 3 1. Aufl.

von: Rob Salkowitz

19,99 €

Verlag: Wiley
Format: PDF
Veröffentl.: 02.06.2008
ISBN/EAN: 9780470285763
Sprache: englisch
Anzahl Seiten: 272

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Beschreibungen

If you want to engage, motivate, and retain young workers without driving the veteran workers away, <i>Generation Blend</i> can help you. This timely book explores how generational attitudes toward technology affect issues as diverse as recruitment and retention, employee training, management decision-making, collaboration, knowledge sharing, and work/life balance. Looking to solve the puzzle of productivity across the technology age gap? Start with <i>Generation Blend</i>.
<p>Preface xiii</p> <p><b>Chapter 1: Introduction 1</b></p> <p>Technology as the Locus of Conflict 4</p> <p>Technology as the Enabler of Potential 8</p> <p>Why Should We Care about Generational Attitudes Toward Technology? 10</p> <p>Generation Blend 13</p> <p><b>Chapter 2: Changing Workforce, Changing Work 17</b></p> <p>The Looming Skills Shortage 18</p> <p>How Technology Changes Work 27</p> <p>Disruptive Impacts of Technology 35</p> <p>Outlook 42</p> <p><b>Chapter 3: Understanding the Generations 45</b></p> <p>Life Stages and Generations 45</p> <p>Generational Analysis as a Forecasting Methodology 48</p> <p>Generation vs. Generalization: A Few Caveats 50</p> <p>What is a Generational Attitude? 53</p> <p>Generational Attitudes and Workstyles 56</p> <p>Outlook 61</p> <p><b>Chapter 4: Older Workers: Blending Experience with Technology 63</b></p> <p>The Silent Generation 65</p> <p>Older Boomers 68</p> <p>Growing Up Pre-Digital 71</p> <p>Technology Issues Facing Older Workers 75</p> <p>Why It Matters: Capturing Knowledge 85</p> <p>Outlook 88</p> <p><b>Chapter 5: Younger Workers: With Great Potential Comes Great Expectations 91</b></p> <p>Who are the Millennials? 92</p> <p>Millennials and Technology 96</p> <p>Millennials in the Workforce 102</p> <p>Why It Matters: Managed Innovation 120</p> <p>Outlook 125</p> <p><b>Chapter 6: Generation X-ecutive: Leadership from the Outside In 131</b></p> <p>Late-Wave Boomers 132</p> <p>Generation X 135</p> <p>GenX in the Workforce 140</p> <p>Midcareer Workers: Technology Created in Their Image 145</p> <p>Why It Matters: Becoming Leaders 150</p> <p>Outlook 152</p> <p><b>Chapter 7: Reintegrating Older Workers into the Connected Information Workplace 155</b></p> <p>The Digital Age Gap 157</p> <p>Serving the Technology Needs of Older Adults 159</p> <p>Learning Style of Older Adults 162</p> <p>First Steps 163</p> <p>Moving Beyond the Basics 169</p> <p>Bringing Skills and Experience to the Connected Workplace 172</p> <p>Becoming Comfortable in the Digital Culture 174</p> <p>Navigating Unmanaged Information Space 176</p> <p>Connecting the Generations 182</p> <p>Keeping Pace with Rapid Change 183</p> <p>What Other Organizations Can Learn from OATS 185</p> <p>Outcomes 187</p> <p><b>Chapter 8: Ambassadors of the Future: Turning to Younger Workers for Strategic Insights 189</b></p> <p>Microsoft and the Future of Work 191</p> <p>Scenario Planning 193</p> <p>Following Up: Board of the Future 2005 197</p> <p>Technology and Society: The Perception Study 200</p> <p>Refining the Scenarios: Characters and Narratives 203</p> <p>Forecasts 205</p> <p>Outcomes 208</p> <p><b>Chapter 9: Across the Digital Age Gap 211</b></p> <p>Are You Clearly Explaining the Benefits of Technology? 212</p> <p>Are You Providing a Business Context for Your Technology Policies? 217</p> <p>Are You Making the Technology Accessible to Different Workstyles? 220</p> <p>Does Your Organizational Culture Support Your Technology Strategy? 225</p> <p>Are You Building Bridges, Not Walls? 231</p> <p>Final Thoughts 237</p> <p>Acknowledgments 241</p> <p>Index 245</p>
<p><b>ROB SALKOWITZ</b> is a writer and consultant specializing in the social implications of new technology. He has worked with leaders in the IT industry, including Microsoft, to help formulate market strategy and articulate business goals. Rob is coauthor (with Dan Rasmus) of <i>Listening to the Future: Insights from the New World of Work (</i>published by Wiley). He lives and works in Seattle, Washington. <p>www.generationblend.com
<p><b>Generation Blend</b> <p>Technology and demographics are on a collision course. Digital Natives, Boomerang Boomers, and Generation X-ecutives are all grappling with the transformative implications of Web 2.0 technologies, and organizations are scrambling for the best ways to unlock the talents of a multigenerational workforce in a connected world. <i>Generation Blend</i> ventures deep into the technology age gap and provides real-world solutions to combine the best that younger and older workers have to offer. <p><i>Generation Blend</i> explores how generational attitudes toward technology affect issues as diverse as recruitment and retention, employee training, management decision-making, collaboration, knowledge sharing, work/life balance, and ordinary workday activities. How can your organization promote the continuity of knowledge and culture in the face of the coming demographic transition? What hidden factors put new technology deployments at risk? How can IT departments manage the growing demand for social and collaborative software while maintaining governance and security? What initiatives can you launch to bridge the divide in work styles and tech-savvy that separates veterans and newcomers in the workforce? <p>In <i>Generation Blend</i>, author Rob Salkowitz builds on the groundbreaking work of Don Tapscott (<i>Wikinomics, Growing Up Digital</i>), William Strauss and Neil Howe (<i>Generations, Millennials Rising</i>), and many others to connect the dots of sociology, technology, and management, and trace a roadmap for decision-makers. <i>Generation Blend</i> is rich with research and includes two original in-depth case studies from organizations that have developed unique approaches to bridging the technology age gap: Microsoft's Board of the Future project, which assembles college-age students from around the world to discuss a wide range of workplace issues, and Older Adults Technology Services, a New York-based nonprofit dedicated to intergenerational technology training and reciprocal mentoring programs. Organizations of all types and sizes can profit from their methods. <p>The retirement of the Baby Boomers, the arrival of the Millennials, and the impact of Web 2.0 technology in the enterprise create unprecedented complexity for employers and workers in the 2010s and beyond. Organizations looking to solve the puzzle of productivity across the technology age gap should start with <i>Generation Blend</i>.

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