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Acknowledgments xv <p><b>CHAPTER</b> <b>1 Introduction 1</b></p> <p>Embracing New Approaches 1</p> <p>How This Book Is Organized 3</p> <p>Getting Started 6</p> <p><b>CHAPTER</b> <b>2 Generations in Philanthropy 7</b></p> <p>Setting the Stage 7</p> <p>Defining the Generations 8</p> <p>Leading Multigen Fundraising Efforts 16</p> <p>Conclusion 37</p> <p>Notes 40</p> <p><b>CHAPTER</b> <b>3 Engaging Philanthropy’s Next Generation 43</b></p> <p>The Opportunities of Seeking Funds from Young Philanthropists 43</p> <p>Cultivating the Next Generation of Donors 45</p> <p>Relationships Don’t Change 60</p> <p>Conclusion 63</p> <p>Notes 70</p> <p><b>CHAPTER</b> <b>4 Volunteering Is Philanthropy 73</b></p> <p>Creating Volunteer Opportunities Increases Prospective Donors 74</p> <p>Committee Participation 80</p> <p>Board Service 82</p> <p>Conclusion 92</p> <p>Notes 93</p> <p><b>CHAPTER 5 The Next Generation of Grant Makers 95</b></p> <p>Investing in Professional Development 96</p> <p>Networking Resources 100</p> <p>How Social Media Changes Grant Making 101</p> <p>Understanding Family Philanthropy 102</p> <p>What Nonprofits Can Do 113</p> <p>Notes 115</p> <p><b>CHAPTER</b> <b>6 Harnessing the Power of Online Communications 117</b></p> <p>Going Where the Givers Are 117</p> <p>Social Media Is a Tool, Not the Tool 119</p> <p>Listen to Your Fans and Followers 120</p> <p>Social Media Is a Plant 122</p> <p>Social Media Is Stewardship 123</p> <p>Adding Value through Social Media 124</p> <p>Social Media Is a Two-Way Street 124</p> <p>Not Everyone ‘‘Diggs’’ Social Media 125</p> <p>It Ain’t Free 126</p> <p>Build a Social Media Plan 126</p> <p>Implementing the Social Media Plan 129</p> <p>Evaluating Social Media Strategies 135</p> <p>Social Media Policies 135</p> <p>Conclusion 138</p> <p>Notes 139</p> <p><b>CHAPTER</b> <b>7 Conclusion 141</b></p> <p>Where to Go from Here 141</p> <p>Becoming a Learning Organization 143</p> <p><b>APPENDIX</b> <b>A Worksheets, Plans, and Templates 145</b></p> <p>Fundraising and the Next Generation Worksheet 146</p> <p>Organizational Readiness Assessment 148</p> <p>Stewardship Plan Worksheet 155</p> <p>Sample Memorandum of Understanding (MOU) 160</p> <p>Sample Board Recruitment Plan 162</p> <p>Social Media Plan Worksheet 165</p> <p>Social Media Plan Outline 167</p> <p>Blog Post Template 171</p> <p>Notes 172</p> <p><b>APPENDIX</b> <b>B Selected Interviews 173</b></p> <p>Next Gen Philanthropist: Mike Gast, Resource Generation 174</p> <p>Next Gen Grant Maker: Jason Franklin, Bolder Giving 179</p> <p>Multigen Family Philanthropy: Sharna Goldseker, 21/64 184</p> <p>Family Philanthropy Consultant: Lisa Parker, Family Circle Advisors 190</p> <p>Family Foundation: Mary Galeti, The Tecovas Foundation 193</p> <p>Giving Circles: Alan Frosh, The Gordian Fund 196</p> <p>Giving Tiers: Jennie Arbogash, Social Venture Partners of Boulder County 202</p> <p>Notes 206</p> <p><b>APPENDIX</b> <b>C Survey Summaries 207</b></p> <p>Multigenerational Development Office Survey Results 208</p> <p>Philanthropy’s Next Generation Survey Results 230</p> <p>About the Author 289</p> <p>Index 291</p>

<p><b>EMILY DAVIS</b> has been working in the non-profit sector as an executive director, staff member, consultant, founder, board member, and volunteer for over fifteen years. She currently serves as the President of EDA Consulting in addition to many board and advisory roles in Colorado as well as nationally. She trains and consults on a number of different areas including board development, online communications, multigenerational philanthropy, and fundraising. Her passion for effective leadership has garnered numerous awards and nominations. Emily received her master's in nonprofit management from Regis University.

<p><b><i>Praise for</i> FUNDRAISING AND THE NEXT GENERATION</b><br/> Tools for Engaging the Next Generation of Philanthropists <p>"Emily Davis is <b><i>the</i></b> expert on the next wave of donors. <i>Fundraising and the Next Generation</i> needs to be in the library of every fundraising professional. Emily Davis has written the definitive guide to fundraising across generations."<br/> <b>—Trista Harris, coauthor of <i>How to Become a Nonprofit Rockstar</i> Executive Director, Headwaters Foundation for Justice</b> <p>"This book provides an excellent blueprint and practical suggestions on how nonprofits can cultivate the next generation of philanthropists."<br/> <b>—Beth Kanter, Beth's Blog, and coauthor of <i>The Networked Nonprofit</i></b> <p>"Think you've got the next generation figured out? Think again. This book is packed with studies, stories, and stats to help you effectively engage Gen X and Y in meaningful giving. Read it and you'll get more than a few new dollars today. You'll build new levels of support that last for years to come."<br/> <b>—Deirdre Maloney, author of <i>The Mission Myth</i> and President of Momentum</b> <p>"I've dog-eared nearly half of the pages in this treasure of a book. At once it is an insider's guide to the motivations of the next generation of givers, a tool box for engaging them, and the best primer on social media and fundraising I have seen to date. While full of practical wisdom, it is also a collection of stories and interviews with a host of thoughtful young donors. A must-read for donors and fundraisers alike."<br/> <b>—Lisa Parker, President, Lawrence Welk Family Foundation Principal, Family Circle Advisors</b> <p>"Emily Davis shows us that in philanthropy there can be no 'kids table' at Thanksgiving! <i>Fundraising and the Next Generation</i> gives us the road map for how to engage multiple generations of staff, donors, board members, and community leaders and achieve a much better philanthropic outcome for all. A must-read!"<br/> <b>—Josie Heath, President, The Community Foundation Serving Boulder County</b>

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