Details

Free Marketing

101 Low and No-Cost Ways to Grow Your Business, Online and Off
1. Aufl.

von: Jim Cockrum
18,99 €
Verlag:	Wiley
Format:	PDF
Veröffentl.:	02.09.2011
ISBN/EAN:	9781118120026
Sprache:	englisch
Anzahl Seiten:	352

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Beschreibungen

Titelbeschreibung

Simple, powerful marketing strategies every business can afford to implement There's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with a limited marketing budget. Free Marketing delivers more than 100 ideas to help any small business owner or marketer generate new revenue—with little or no marketing budget. With both Internet-based and creative offline ideas, you'll discover ways to turn your top customers into your unpaid sales force, get your competitors to help you promote your new products, and other innovative ways to get the word out. <ul type="disc"> <li>Create a "squeeze page," the most powerful one page website you'll ever build</li> <li>Use simple YouTube videos to grow sales</li> <li>Hold an eBay auction for publicity purposes (author Jim Cockrum made $30,000 and earned tons of free publicity from just one auction)</li> <li>and more!</li> </ul> Grow a successful business without letting your marketing budget tell you "No." Jim Cockrum has proven that the most powerful marketing strategies are the cheapest.

Inhaltsverzeichnis

Foreword Pastor Kevin Ramsby xv Preface Eleven of the Great Ideas in This Book xvii Introduction: Marketing Is Now Free! xix PART 1 Build Your Reputation—Or Your Brand—For Free Chapter 1 Supercharge Your Online Reputation 5 Chapter 2 Defend Your Reputation with Simple Free Tools 10 Chapter 3 Turn Bad Reviews into Free Marketing 12 Chapter 4 Use Your Expert Knowledge to Create Customer-Attracting Content 16 Chapter 5 Insane Refund Policy Profits 19 Chapter 6 Being Irrational Is Great Marketing 21 PART 2 Simple Inexpensive Websites You Might Need Chapter 7 Lead Capture Pages and Squeeze Pages 35 Chapter 8 A Sales Page Closes the Deal for You 38 Chapter 9 A Community Site Builds Your Audience and Increases Loyalty 40 Chapter 10 Blogging for Customers 43 PART 3 The Habits of Online Marketing Success Chapter 11 Social Media and Free Marketing 49 Chapter 12 Brevity Is a Marketing Skill 50 Chapter 13 Videos, Pictures, and Testimonials Work Marketing Magic 51 PART 4 Standing Out Online Chapter 14 Search Engine Optimization Simplified 57 Chapter 15 Keyword Marketing 60 Chapter 16 Get Found on Search Engines 62 Chapter 17 Google Maps and Google Places 64 Chapter 18 Fill Up Google Places to Get Found 66 Chapter 19 A Good Name Is Good Marketing 68 Chapter 20 Fix Your Bad Name Instantly 70 Chapter 21 Online Video as a Lead Generator 72 Chapter 22 How to Fool Google and Wind Up on Top Every Time 74 PART 5 Draw Your Business on a Napkin Chapter 23 Want More Leads Now? Draw a Funnel 79 Chapter 24 Draw Your Ideal Clients If You Want to Meet Them 82 PART 6 Start Hanging Out Where Your Prospect Hang Out Chapter 25 Using eBay to Find Your Audience 87 Chapter 26 Find Good Marketing Partner Sites 91 PART 7 Get Creative with the Media Chapter 27 Have a Press Kit Ready on Demand 95 Chapter 28 Influence the Influential 97 Chapter 29 Press Release Marketing 98 PART 8 Smartphones Are Taking Over the World Chapter 30 Text Marketing Can’t Be Ignored 103 Chapter 31 Ask Customers to Put Their Phones to Use 105 Chapter 32 The Power of Marketing with Mobile Pictures 108 PART 9 Inch-Wide, Mile-Deep Marketing Chapter 33 Become a World’s Foremost Expert—Fast 111 Chapter 34 Find Forum Fame 113 PART 10 Video Is No Longer Optional Chapter 35 Make Your Videos Go Viral 117 Chapter 36 24 Marketing Videos You Should Have 119 Chapter 37 Essential Video Marketing Tools 121 Chapter 38 Make Video Even If You Have a Face for Radio 123 PART 11 Deliver Current Content Constantly Chapter 39 Call Yourself an Author and Sell More 127 Chapter 40 Write a Book for an Instant Sales Boost 131 Chapter 41 Write an E-Book in Days and Benefit for Years 135 Chapter 42 A Targeted Newsletter as a Marketing Machine 139 Chapter 43 Think Free First 143 Chapter 44 Use a Powerful Title for Your Marketing Content 146 Chapter 45 Your Content Distribution Strategy 147 PART 12 Social Media Marketing Chapter 46 Facebook as a Marketing Tool 151 Chapter 47 Twitter as a Marketing Tool 154 Chapter 48 Do Something Viral 159 Chapter 49 Other Social Media Tools 161 PART 13 E-Mail Marketing Is Autopilot Marketing Chapter 50 The Tools and Language of E-Mail Marketing 167 Chapter 51 Automated Power Marketing: Customer and Prospect E-mail 172 Chapter 52 Managing Your E-Mail on Autopilot 176 Chapter 53 Growing Your E-Mail Lists on Autopilot 178 Chapter 54 An E-Mail Newsletter Can Be a Cash Generator 184 Chapter 55 Add Hundreds or Thousands of E-Mail Subscribers Quickly 188 PART 14 Who’s Driving Your Business? Chapter 56 Using a Survey as a Marketing Tool 193 Chapter 57 Give Them What They Want 194 Chapter 58 Remember Who Is in Charge 195 PART 15 Spoiled Prospects and Customers Are Loyal Chapter 59 Spoil Influential Customers in Creative Ways 199 Chapter 60 Reminders Put Money in the Bank 201 Chapter 61 Real-Time Problem Solving Is Marketing 203 Chapter 62 Put Greeting Cards on Autopilot 205 Chapter 63 Give Your Customers a Voice to Build Loyalty 206 Chapter 64 Build Loyalty and Credibility with a Membership Site 208 Chapter 65 Holding Contests to Boost Exposure 210 PART 16 Powerful Marketing Partnerships Chapter 66 Set Up a Three-Way Win for an Instant Boost 213 Chapter 67 Leverage the Power of Joint Ventures 216 Chapter 68 Find Good Partners for Marketing Synergy 217 Chapter 69 Bring Down the Barriers Between You and a Great Partner 219 Chapter 70 Put Your Best Salesmen to Work on Straight Commission 221 Chapter 71 Cross Promotions Are Marketing Synergy 224 Chapter 72 Use Guest Article Swaps for Easy Exposure to Targeted Audiences 225 Chapter 73 Expert Interviews: Simple and Powerful Marketing Content 226 Chapter 74 Recognize Top Services with a Testimonial for Unexpected Rewards 229 PART 17 Make Your Story Powerful Chapter 75 Document the Story of Your Business 233 Chapter 76 Create Your Unique Selling Proposition (USP) Based on Your Story 236 PART 18 Actually, You Are Selling You Chapter 77 When Using Humor in Your Marketing, Be Sure to Laugh at Yourself 241 Chapter 78 Share Your Life Openly for Marketing Authenticity 244 Chapter 79 Distinguish Yourself and Your Business with the X Factor 247 Chapter 80 Serving and Marketing at the Same Time 249 Chapter 81 Strategically Asking for Help Can Be Great Marketing 250 Chapter 82 Be Controversial to Attract a Crowd 252 Chapter 83 Become Increasingly Indispensable 254 Chapter 84 Be Accessible or Be Ignored 256 Chapter 85 The Passionate, Generous Artist in All of Us Must Be Released 257 Chapter 86 The Power of Your Why 259 Chapter 87 Appealing to the Influential 261 PART 19 We Like to Buy from Experts—So Become an Expert Chapter 88 Experts Make Videos—So Make Videos 265 Chapter 89 Start a Coaching or Mentoring Program 267 Chapter 90 Teaching Is Free Marketing 269 Chapter 91 Creating Audios and Podcasting 271 Chapter 92 Use Leverage to Grow Your Brand Fast 274 Chapter 93 Teleseminars Are Instant Expert Content 276 Chapter 94 Webinars as the Ultimate Customer Follow-Up and Presentation Tool 280 Chapter 95 Improve on What Worked Before 284 Chapter 96 Embrace Outsourcing for Some of Your Marketing Efforts 286 Chapter 97 Replace ROI with RLC for Better Marketing Monitoring 289 Chapter 98 Play Marketing Offense with Google Alerts 293 PART 20 Grab Bag of Ideas Chapter 99 Collaboration Isn’t Complicated Anymore 297 Chapter 100 Split Test for Marketing Power 299 Chapter 101 Cool Marketing Brain Food 300 Bonus Chapter Chapter 102 A Love of Learning as a Free Marketing Skill 303 Acknowledgments 305 Index 307

Autorenportrait

JIM COCKRUM, ranked “the most trusted marketer on the Internet” by IMreportCard.com, has inspired more than 100,000 online entrepreneurs with his creative training style. He has sold millions of dollars worth of products and services online and has helped thousands of others start and grow successful businesses. He has appeared in the Wall Street Journal, Men’s Health, Entrepreneur, eBay radio, and hosts the weekly radio broadcast Creative Internet Income Strategies. He is the bestselling author of The Silent Sales Machine.

Back cover copy

You used to need a big ad budget to get your message across. Not anymore! Thanks primarily to the Internet, a world of free and inexpensive tactics exists for spreading the word about your business. Free Marketing delivers more than one hundred marketing ideas to help small business owners and marketers generate new revenue—with little or no marketing budget. Using both Internet-based and creative offline ideas, you’ll discover ways to turn your top customers into your unpaid sales force, get your competitors to help you promote your new products, and build a foundation for your business. Free Marketing offers simple, actionable advice to help you: <ul><li>Use your expert knowledge to create compelling content that attracts customers and enhances your credibility </li><li>Create a “squeeze page,” the most powerful one-page website you’ll ever build </li><li>Create the twenty-four marketing videos you need to grow sales </li><li>Implement a proven method to use eBay for publicity (which the author used to earn $30,000 and tons of free publicity off just one auction) </li><li>Develop efficient online marketing habits that generate leads and boost your SEO </li><li>Address smart phone trends with a strategic mobile marketing plan</li> </ul>Don’t let your marketing budget limit you anymore. Free Marketing proves that the most powerful marketing strategies can also be the cheapest.