Details

Food Blogging For Dummies

1. Aufl.

von: Kelly Senyei
17,99 €
Verlag:	Wiley
Format:	PDF
Veröffentl.:	28.02.2012
ISBN/EAN:	9781118226025
Sprache:	englisch
Anzahl Seiten:	320

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Beschreibungen

Titelbeschreibung

Bloggers and foodies everywhere will want this full-color book The only thing better than cooking and eating is talking about it! Combine your two loves—food and blogging—with this ultimate guide for food bloggers everywhere. Food Blogging For Dummies shows you how to join the blogosphere with your own food blog. This unique guide covers everything: how to identify your niche, design your site, find your voice, and create mouthwatering visuals of your best recipes and menus using dazzling lighting and effects. You'll learn how to optimize your blog for search, connect with social media, take your blog mobile, add widgets, and much more. <ul> <li>Walks you through the technicalities of starting your own food blog</li> <li>Explores what you need to consider before your first post ever goes public</li> <li>Shows you how to create lip-smacking food visuals using special lighting and clever effects</li> <li>Explains SEO and how to make sure your site and recipes are searchable</li> <li>Goes into social media and how to use it effectively with your blog</li> </ul> Here's everything you need to know about food blogging.

Inhaltsverzeichnis

Introduction 1 Part I: Whetting Your Appetite 7 Chapter 1: The Many, The Proud 9 Chapter 2: Finding Your Niche 25 Part II: Finding Your Voice 61 Chapter 4: Is This Thing On? 63 Chapter 5: Setting Your Content Menu 81 Chapter 6: Branding Your Blog through Consistency and Frequency 99 Part III: The Soup to Nuts of Design 117 Chapter 7: The Lay of the Land 119 Chapter 8: Your Blog's Roadmap 137 Chapter 9: Getting Your Garnish On 159 Part IV: Eating with Your Eyes 175 Chapter 10: Food Photography Basics 177 Chapter 11: Gathering Your Equipment and Tools 195 Chapter 12: Styling and Photographing Food 209 Part V: Marketing & Monetization 237 Chapter 13: (Super) Marketing 239 Chapter 14: Bringing Home the Bacon 259 Part VI: The Part of Tens 283 Chapter 15: Ten Things to Know before Starting Your Food Blog 285 Chapter 16: The Ten Hardest Foods to Photograph 291 Index 297

Autorenportrait

Kelly Senyei is a multimedia food journalist, stylist, photographer, and chef. She joined the food blogosphere in 2008 with the launch of her blog, Just a Taste (www.justataste.com), which chronicles her culinary musings tied to everything from easy appetizers and creative cocktails, to quick-fix meals and endless desserts. Kelly is a big proponent of keeping things light in life (and she’s not talking about calories) and was motivated to launch her blog to share her family’s rich recipe history.

Back cover copy

Calling all foodies! Here's how to share your passion with your own glorious food blog A food blog can help you preserve your family's food legacy, launch your own culinary empire, or just be a feast of fun. Here's what you need to know to manage the technical side of blogging, create a cool design, select the ideal content, style and photograph food, and share your kitchen inspirations as an active member of the online food community. <ul> <li> Collect your tools — claim your domain, choose a blog platform, and establish your place in social media </li> <li> Find your niche — survey the blog landscape, meet your fellow food bloggers, select a blog name, and find your unique voice </li> <li> Serve it in style — see how to design a blog that serves up mouthwatering content as elegantly as a perfect table setting </li> <li> Feed their eyes — learn simple food-styling tricks and how to take photos that awaken the taste buds </li> <li> To market, to market — find out how to market your blog, increase your search engine rankings, and make your blog pay </li> </ul> Open the book and find: <ul> <li> Why it's the perfect time to launch your blog </li> <li> Ways to make your blog credible </li> <li> Advice on creating and presenting content </li> <li> A primer in food blog legalese </li> <li> Design ideas to make your blog user-friendly </li> <li> Surprising ways to enhance your photos </li> <li> Insider food-styling tricks </li> <li> Tips for tapping into ad networks </li> </ul> Learn to: <ul> <li> Find your voice and your niche in the food blogosphere </li> <li> Enhance your blog with superb design and photography </li> <li> Make your recipes searchable and connect your blog to social media </li> </ul> IN FULL COLOR!