Exactly How to SellThe Sales Guide for Non-Sales Professionals
PHIL M JONES has made it his life's work to demystify the sales process, reframe what it is to "sell", and help his audiences to learn new skills that empower confidence, overcome fears, and instantaneously impact bottom line results. Author of five international best- selling books, and having been awarded as the youngest-ever winner of the coveted "British Excellence in Sales and Marketing" award. Phil is currently one of the most in-demand assets from companies worldwide.
Exactly How to Sell walks you through a tried and true process that draws on the time-tested methods that are designed to attract and keep more customers. No matter what you are selling (yourself, your product, or your services) this easy read is certain to provide you actionable strategies to deliver more of the sales results you are looking for. Author Phil M Jones, the youngest person ever to receive BEMSA's "Sales Trainer of the Year" award, shows how to develop the skills needed to grow your customer base, increase your orders, and win business from your competition. Exactly How to Sell explains what it takes to develop a community of customers who continue to spend with you, refer you to others, and build your reputation. Jones explores the winning tools and techniques that you can use to increase your confidence ahead of your sales conversations and achieve more from every interaction you have. He shows how to define your target market, identify potential partner industries, create win/win scenarios, build relationships, and much more. Exactly How to Sell includes the methods that will help you listen carefully, keep in control, and lead your prospect from inquiry through to decision. Using these techniques, you can successfully navigate prospects through the decision-making process—and all without falling into the stereotype of being "salesy". The author reveals how to transform your prospective client's "problems" into workable challenges that inspire your prospect to become a buyer. Exactly How to Sell also includes the vital information needed to price your service or product correctly and shows how to add dollars to your pricing that will increase profits, with no additional expense and no additional workload. The book also outlines the keys to upselling and creating irresistible offers to grow your sales success. Jones explores the positive impact of nurturing your established customers with drop-in visits, phone calls, newsletters, blogs, and social networks. Once you put Exactly How to Sell's practical methods into place, you will be on track to developing a growing business that keeps your customers coming back for more.
PRAISE FOR EXACTLY HOW TO SELL "Exactly How to Sell is exactly what it promises. It is the nuts and bolts of selling, blending old school techniques with today's dynamic customer needs." —Heather Sager, vice president, Learning & Development, Audigy Group, LLC "The primary function of every business is sales. If you wish it weren't that way, buy Exactly How to Sell right now. Jones will help you fall in love with selling in a way that is in line with your values and desire to be of value. And the best part… he makes it simple by giving you an easy to implement process for getting all the clients and customers you want. Read this book and you'll learn exactly how to sell." —Michael Port, New York Times and Wall Street Journal bestselling author of Book Yourself Solid and Steal the Show "'Selling' often is thought of as a dirty word; something I avoided. Let's face it; no one wants to be sold to. Right? Wrong! This book brilliantly illustrates the how and why of selling – for everyone. Phil Jones has finally sold me on selling." —Stephen Shapiro, author, Best Practices are Stupid "If you don't think of yourself as a salesperson but need clients and wish it were easier, look no further. A lot of people will give you theory, but my friend Phil Jones will give you much more, teaching you step-by-step Exactly How to Sell. You'll love this book, you'll use it, and you will improve your sales." —Anthony Iannarino, bestselling author of The Only Sales Guide You'll Ever Need and The Lost Art of Closing "In Exactly How to Sell, Phil M Jones provides a straightforward method for professionals to extract maximum value from the sales process in an entertaining, highly readable book. Simply put, this book destroys stereotypes about selling as sacrilege to professionals. In fact, the opposite is true: this book will help professionals achieve greater success by focusing on the needs of the patient or customer and why they should choose you. Buy this book–you won't regret it." —Dr. Dave Fabry, PhD, vice president, Global Medical Affairs, GN ReSound
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