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<p>Foreword to the Second Edition vii</p> <p>Foreword to the First Edition xi</p> <p>Preface xv</p> <p>Author’s Note xix</p> <p>Acknowledgments xxi</p> <p>About the Authors xxiii</p> <p>Introduction: Setting the Stage xxv</p> <p>1 The Big Three: Patents, Trademarks, and Copyrights 1</p> <p>2 The Supporting Players: Other Types of IP—Trade Secrets and Know-How, Mask Works, and Noncompetition and Nondisclosure Agreements 34</p> <p>3 Protecting the Fruits of Your Research and Development 47</p> <p>4 Know What You Have (IP Audit) and What the Other Guy Has (Competitive Intelligence) 54</p> <p>5 What is It Worth? Putting a Value on Intellectual Property 70</p> <p>6 Make More Money by Sharing (Licensing) 83</p> <p>7 Corporate Officers and Directors Beware: You Can Be Liable for Mismanaging Intellectual Property 92</p> <p>8 Enforcing Your Rights 104</p> <p>9 The Fundamental Things Apply, As Time Goes By: Intellectual Property in Cyberspace 167</p> <p>10 The Patent Portfolio and Its Effect on Stock Price 180</p> <p>11 How the Courts Have Changed the Patent Law 185</p> <p>12 Patent Reform 209</p> <p><b>Appendixes</b></p> <p>Appendix A: Trademark and Service Mark Application 223</p> <p>Appendix B: Copyright Application 231</p> <p>Appendix C: Confidentiality and Nondisclosure Agreement 239</p> <p>Appendix D: Invention Assignment Form 242</p> <p>Appendix E: Basic IP Audit Questionnaire 247</p> <p>Appendix F: Patent Valuation 249</p> <p>Appendix G: Invention Disclosure Form 270</p> <p>Appendix H: License Agreements 272</p> <p>Bibliography 286</p> <p>Further Reading 287</p> <p>Index 289</p>

<p><b>ALEXANDER I. POLTORAK</b> is the founder, Chairman, and CEO of General Patent Corporation (GPC), an intellectual property (IP) firm focusing on intellectual property strategy and valuation, IP licensing, and enforcement. <p><b>PAUL J. LERNER</b> is the Senior Vice President and General Counsel of General Patent Corporation (GPC). He coauthored <i>Essentials of Licensing Intellectual Property, as well as articles in Intellectual Property Worldwide, Patent Strategy & Management, and Managing Intellectual Property.</i>

<p>Intellectual Property <p>"This excellent book provides important analytical tools and innovative perspectives for those who recognize that dealing with patents and copyrights is not just for lawyers anymore, but has become an essential management task."<br> <b>—Eli Noam, Professor of Finance and Economics, and Director of the Columbia Institute for Tele-Information, Columbia Business School</b> <p>The world of intellectual property changes faster than you can say "precedent-setting lawsuit"—and it's crucial to keep up with those changes, even if you're not a patent attorney. <i>Essentials of Intellectual Property, Second Edition</i> is a concise, lively, and often witty introduction to the world of patents, trademarks, copyrights, and trade secrets for non-lawyers. <p>In these pages, you'll find a clear discussion of concepts such as: <ul> <li>IP strategy, valuation, audits, and management—how to know what your IP is worth and manage it accordingly</li> <li>Patent triage—knowing when to "let go" of unprofitable patents, or monetize under used patents</li> <li>Patent enforcement—strategies to use and fatal errors to avoid</li> <li>Licensing and cross-licensing—crafting a deal that works for all parties</li> <li>Contract work, non-competition agreements, and works-for-hire—making sure you own the IP you paid employees or contractors to create</li> </ul> <p>This <i>Second Edition</i> also includes a summary of the latest precedent-setting IP lawsuits and how the legal landscape has changed over the past decade, as well as a list of some of the most important (and sometimes, controversial) reforms that Congress has proposed to the U.S. patent system. <p>Thorough, understandable, and business-savvy, <i>Essentials of Intellectual Property, Second Edition</i> will quickly bring you up to date on everything you need to know about patents and other forms of intellectual property.

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