Details

Donor Cultivation and the Donor Lifecycle Map


Donor Cultivation and the Donor Lifecycle Map

A New Framework for Fundraising
Wiley Nonprofit Authority 1. Aufl.

von: Deborah Kaplan Polivy

50,99 €

Verlag: Wiley
Format: EPUB
Veröffentl.: 16.10.2013
ISBN/EAN: 9781118603789
Sprache: englisch
Anzahl Seiten: 240

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Beschreibungen

<b>A fresh look at fundraising that depends upon the donor lifecycle, resulting in increased financial resources over time and a more stable bottom line for nonprofits</b> <p>A guide to better and more strategic fundraising, <i>Donor Cultivation and the Donor Life Cycle Map</i> presents the donor lifecycle map, which is circular in form, revealing how the convergence of the two subject matters—cultivation and the lifecycle map—can lead to better and more strategic fundraising. Author Deborah Kaplan Polivy specifically addresses the topic of cultivation and how, when focused over the donor lifecycle, it can become a logical and focused activity for obtaining increasingly large gifts.</p> <ul> <li>Step-by-step guidance and practical tools for understanding and making the most of the donor lifecycle</li> <li>Coverage includes Introduction to Donor Cultivation, Defining Donor Cultivation, Donor Cultivation Tools and the Donor Lifecycle: How and Where They Intersect, and Impediments to the Implementation Process</li> <li>Features a companion website with a variety of online tools to help readers implement key concepts</li> <li>Part of the Wiley Nonprofit Authority Series</li> </ul> <p><i>Donor Cultivation and the Donor Life Cycle Map</i> seeks to change the perspective from transactional fundraising to recurring fundraising, beginning with the first donation and extending to the very last—an endowment that keeps on giving even after death.</p>
<p>Foreword v</p> <p>Preface vii</p> <p>Acknowledgments xi</p> <p>Introduction 1</p> <p>And So This Book 3</p> <p><b>1 Defining Donor Cultivation 5</b></p> <p>The Donor Lifecycle Map 7</p> <p>Why Focus on All Three Goals of Cultivation? 10</p> <p>The Lifecycle Map as a Framework for Thinking about Donor Cultivation 13</p> <p>Summary 16</p> <p><b>2 Increasing Donor Diversity 17</b></p> <p>Increasing Diversity Decreases Risk 17</p> <p>Illustrating the Numbers 20</p> <p>Summary 25</p> <p><b>3 Building a Foundation 27</b></p> <p>Highlight the Mission and How to Achieve It 28</p> <p>Take Advantage of a Strategic Plan 33</p> <p>Build a Top-Notch Back Room 35</p> <p>Summary 40</p> <p><b>4 Utilizing Personal Donor Cultivation Tools 43</b></p> <p>Personal Donor Cultivation Tools 48</p> <p>Summary 78</p> <p><b>5 Applying Nonpersonal Donor Cultivation Tools 81</b></p> <p>Nonpersonal Donor Cultivation Tools 81</p> <p>Summary 113</p> <p><b>6 The Intersection of Donor Cultivation Tools and the Donor Lifecycle Map 115</b></p> <p>Cultivation Tools for Obtaining the First Gift 116</p> <p>Cultivation Tools for Obtaining the Second Gift 120</p> <p>Moving Second Gift to Second-Year Active 127</p> <p>Multiyear Active 129</p> <p>Major or Stretch Giving 133</p> <p>Ultimate Giving 135</p> <p>Summary 140</p> <p><b>7 Determining Priorities among Donors 143</b></p> <p>The Donor Pyramid 145</p> <p>Age 148</p> <p>Gender 155</p> <p>Summary 160</p> <p><b>8 Impediments to Change 163</b></p> <p>The Culture of Philanthropy and the Role of the Executive Director 163</p> <p>The Board as an Obstacle to Change 170</p> <p>Summary 172</p> <p><b>9 A Case Study in Effecting Change 175</b></p> <p>A Little Background Information 176</p> <p>The Interview 178</p> <p>Summary 186</p> <p><b>10 (Re)engaging Lapsed Donors 189</b></p> <p>Drivers of Donor Loyalty 191</p> <p>The Reasons Donors Stop Giving 194</p> <p>How to Identify the Reason for Stopping Support 196</p> <p>Classifying Lapsed Donors 197</p> <p>Developing an Effective Reactivation Program 200</p> <p>Applying the Proper Tools 201</p> <p>Who Should Reactivate the Donor and How? 204</p> <p>Identifying and Reactivating Ultimate-Giving Prospects 205</p> <p>Summary 206</p> <p><b>11 The Donor Lifecycle Map and Cultivation Tools 207</b></p> <p>Feasibility of Effecting Change 210</p> <p>Summary 215</p> <p>About the Author 217</p> <p>About the Companion Website 219</p> <p>Index 221</p> <p> </p>
<p><b>Deborah Kaplan Polivy, PhD, Fundraising Consultant</b> <p>"Thank you for what I thought was the best donor cultivation presentation that I've ever heard. It was very clear that you had real-life examples from the wealth of experience you shared with us," wrote one Jewish Federation president after listening to Deborah Kaplan Polivy. <p>Deborah began her professional career at Allied Jewish Community Services in Montreal, Quebec, and then helped establish two successful Jewish Federation foundations and also served as the Director of Total Financial Resource Development for the New Haven Federation. She was the Director of Development of Goodspeed Musicals, the originator of <i>Annie</i>. She has served as a research associate at Yale University's Program on Nonprofit Organizations where she conducted studies on the United Way and corporate charitable payroll deduction programs. She has taught at McGill University, Smith and Trinity (Hartford) colleges, and has published numerous articles on fundraising and the nonprofit sector. <p>As a consultant, she has participated in several successful solicitations and trained many fundraising professionals on how to succeed in their positions, and she has led numerous workshops on the Role of the Board, particularly as it relates to fundraising. While she addresses all kinds of resource development, her specialty is endowment, and one of her favorite articles is "Annual Gift, Endowment Gift, or Both?," which appeared in <i>Planned Giving Today</i>. She has consulted with numerous organizations representing various fields of service. Her doctoral degree is from The Heller School for Social Policy and Management at Brandeis University, and her website is www.deborahpolivy.com.
<p><b>donor cultivation <i>and the</i> donor lifecycle map</b></br> <i>A New Framework for Fundraising</i> <p>Introducing a conceptual and useful framework for thinking about donor cultivation, <i>Donor Cultivation and the Donor Lifecycle Map</i> reveals that donor cultivation is a deliberative process requiring careful consideration and purposeful inclusion in a development plan. <p>Author Deborah Kaplan Polivy specifically addresses the topic of donor cultivation, which, when focused over the entire donor lifecycle, can become a logical and focused activity for obtaining increasingly large gifts. Defining the objectives of donor cultivation, Polivy presents the donor lifecycle map, illustrating how donor cultivation and the lifecycle map can help lead your nonprofit to more focused and strategic fundraising. <p>With a companion website featuring step-by-step guidance and practical tools that correspond with the donor lifecycle material presented, <i>Donor Cultivation and the Donor Lifecycle Map</i> explores: <ul> <li>What donor cultivation means</li> <li>The donor lifecycle map and cultivation tools</li> <li>Donor cultivation's relationship to the donor lifecycle map</li> <li>Using the donor lifecycle map to increase diversity in a fundraising portfolio</li> <li>Personal donor cultivation tools</li> <li>Applying nonpersonal donor cultivation tools</li> <li>The intersection of donor cultivation tools and the donor lifecycle map</li> <li>Determining priorities among donors</li> </ul> <p>Read <i>Donor Cultivation and the Donor Lifecycle Map</i> for proven guidance on fundraising that doesn't depend on a "donor pyramid." Instead, discover how using a donor lifecycle map can lead to stellar results such as increased financial resources and a more stable bottom line for your nonprofit.

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