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<p>Preface: The Spirit of Community vii</p> <p>Thank-Yous xiii</p> <p>About the Authors xv</p> <p>Introduction 1</p> <p><b>Part 1 The Vision 11</b></p> <p>1 Know Yourself 13</p> <p>2 Know Your World 28</p> <p>3 Identify a Problem 46</p> <p>4 Understand the Problem 57</p> <p>5 Brainstorm Solutions 67</p> <p><b>Part 2 The Method 81</b></p> <p><b>Step 1: Do What Works 83</b></p> <p>6 Design a Systemic Solution 85</p> <p>7 Build on What Works 94</p> <p>8 Measure, Evaluate, Improve, Repeat 101</p> <p>9 Challenge What Works, Innovate, Keep What Works 110</p> <p><b>Step 2: Work Together 119</b></p> <p>10 Balance Strengthening and Starting 121</p> <p>11 Cultivate Community Ownership 128</p> <p>12 Foster Team Unity 135</p> <p>13 Forge Partnerships 140</p> <p><b>Step 3: Make It Last 147</b></p> <p>14 Start Small, Then Scale What Works 149</p> <p>15 Engineer Self-Sustainable Solutions 156</p> <p>16 Integrate Social Entrepreneurship 165</p> <p>17 Share What Works 173</p> <p>18 The Method in Action 179</p> <p><b>Part 3 The Tools 197</b></p> <p><b>Step 1: Do What Works: Proven Strategies to Increase Your Impact 199</b></p> <p>19 What Works in Choosing a Name 200</p> <p>20 What Works in Writing a Mission Statement 208</p> <p>21 What Works in Goals and Planning 219</p> <p>22 What Works in Fundraising 231</p> <p>23 What Works in Media and Marketing 261</p> <p>24 What Works in Activism 280</p> <p>25 What Works in Educational Curricula 299</p> <p>26 What Works When Running for Office 317</p> <p>27 Do What’s Right 326</p> <p><b>Step 2: Work Together: Start and Strengthen Meaningful Relationships 335</b></p> <p>28 Find Mentors 336</p> <p>29 Build a Team 350</p> <p>30 Optimize Communication 373</p> <p>31 Create Partnerships 386</p> <p>32 Organize a Conference 406</p> <p>33 Serve on a Board 418</p> <p>34 Develop Community Ownership 429</p> <p><b>Step 3: Make It Last: Add Value and Sustain Success 442</b></p> <p>35 Apply Social Entrepreneurship 443</p> <p>36 Revitalize Your Efforts 456</p> <p>37 Transition Leadership 469</p> <p>38 Incorporate as a Business 479</p> <p>39 Incorporate as a Nonprofit 488</p> <p>40 Incorporate Reflection 497</p> <p>41 Make Social Responsibility a Career 506</p> <p>42 Make Social Responsibility a Lifestyle 520</p> <p>Notes 531</p> <p>Index 541</p>

<p><b>Nina Vasan</b> is a social entrepreneur. She has been honored as one of America's Top 10 Youth Volunteers, a Young Adult Winner of the National Caring Award, a Girl Scouts National Young Woman of Distinction, and one of <i>Glamour</i> magazine's Top 10 College Women.<br /> <br /> <b>Jennifer Przybylo</b> has dedicated her life to service. Her leadership has been recognized by the Prudential Spirit of Community Awards, the United States Senate Youth Program, and the Toyota Community Scholars Program.</p>

<p>"This book is the primer for social innovation."<br /> —<b>Muhammad Yunus</b>, Nobel Peace Prize Laureate and founder of Grameen Bank</p> <p>Practical, wise, and witty, <i>Do Good Well</i> is a groundbreaking book that offers a comprehensive and readily adaptable guide to social innovation that not only captures the entrepreneurial and creative spirit of our time, but also harnesses the insights, wisdom, and down-to-earth experience of today's most accomplished young leaders.</p> <p>Written with a fresh voice and a dash of humor, <i>Do Good Well</i> avoids the typical generalized takeaways and overly simplistic "how-to" advice which lacks grounding in a larger context. It delivers instead a winning combination of theory, anecdote, and application that walks you through the process of identifying a problem, developing an action plan, and then executing the plan in a way that will get results.</p> <p><b>Praise for</b> <i>Do Good Well</i></p> <p>"The book we've all been waiting for—brilliant and full of energy, this manual provides the tools and step-by-step instructions to transform anyone into a leader of social change. So hands-on and high-yield that it will never gather dust!"<br /> —<b>Nancy Lublin</b>, CEO, DoSomething.org</p> <p>"An outstanding leadership guide that empowers young entrepreneurs to be the change and take action today. An essential companion for the classroom, boardroom, and chatroom."<br /> —<b>Alan Khazei</b>, cofounder of City Year and founder of Be The Change, Inc.</p> <p>"As a college professor, I see energetic students every day who aspire to 'change the world.' <i>Do Good Well</i> fills a critical void by giving these passionate individuals the know-how to lead meaningful action and maximize their impact. A book that is most impressive in both the breadth and depth of topics it covers and the sageness of the advice it provides."<br /> —<b>Christopher Winship</b>, Diker-Tishman Professor of Sociology, Harvard University</p> <p>"<i>Do Good Well</i> serves as a catalyst to help those who want to accelerate social change. It is the 'go-to' reference on how citizens can make a big impact in their communities and around the world!"<br /> —<b>Sonal Shah</b>, first director of the White House Office of Social Innovation and Civic Participation</p>

“This book is the primer for social innovation. Nina Vasan and Jennifer Przybylo are leading their peers to become the socially responsible, creative generation that the world is waiting for.” <br /> —Muhammad Yunus, Nobel Peace Prize Laureate and founder of Grameen Bank <br /> <br /> “The book we’ve all been waiting for—brilliant and full of energy, this manual provides the tools and step-by-step instructions to transform anyone into a leader of social change. So hands-on and high-yield that it will never gather dust!” <br /> —Nancy Lublin, CEO, DoSomething.org <br /> <br /> “An outstanding leadership guide that empowers young entrepreneurs to be the change and take action today. An essential companion for the classroom, boardroom, and chatroom.” <br /> —Alan Khazei, cofounder of City Year and founder of Be The Change, Inc. <br /> <br /> “As a college professor, I see energetic students every day who aspire to ‘change the world.’ <i>Do Good Well</i> fills a critical void by giving these passionate individuals the know-how to lead meaningful action and maximize their impact. A book that is most impressive in both the breadth and depth of topics it covers and the sageness of the advice it provides.” <br /> —Christopher Winship, Diker-Tishman Professor of Sociology, Harvard University <br /> <br /> “<i>Do Good Well</i> serves as a catalyst to help those who want to accelerate social change. It is the ‘go-to’ reference on how citizens can make a big impact in their communities and around the world!” <br /> —Sonal Shah, first director of the White House Office of Social Innovation and Civic Participation <br /> <br /> “Nina Vasan and Jennifer Przybylo offer a thorough and compelling road map to starting and managing effective, collaborative, and sustainable social ventures. They share advice in a unique voice that combines the encouragement of a coach, the acumen of a CEO, and the honesty of your best friend.” <br /> —Lauren Bush Lauren, cofounder of FEED <br /> <br /> “Nina and Jennifer have designed a simple and elegant method to help readers solve problems and pursue their dreams. The ideas and information assembled contain essential insights to encourage, guide, and inspire!” <br /> —Jessica Jackley, cofounder of Kiva.org

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