Details

<p>Motivation for this book 14</p> <p>Mindshifts 20</p> <p>Design thinking for business growth 30</p> <p>Definition of ecosystems as growth lever 47</p> <p>Exercise: Start thinking in terms of ecosystems. Now! 72</p> <p>Ecosystem Strategy 88</p> <p>Design lenses toolbox 156</p> <p>Reflection on design thinking for business growth 272</p> <p>Design thinking for business growth examples 282</p>

<p>Author<b> Michael Lewrick</b> has worked very intensively in recent years on the mindset that enables us to solve different types of problems. He is a bestselling author, award-winning design thinking and business ecosystem design thought leader, business entrepreneur and visiting professor at various universities globally. His ideas, books, and company, Lewrick & Company, help mobilize people around the world to better lead innovation, digital transformation, and business growth in an era of increasingly rapid change.</p>

<p><b>PRAISE FOR DESIGN THINKING FOR BUSINESS GROWTH</b></p> <p>“Michael Lewrick is a thought leader who has concerned himself full-scale with the development of the design paradigm. His book hits the zeitgeist and is the best definition of business ecosystem design I have read so far.”<br /><b>– LARRY LEIFER,</b> Professor of Mechanical Engineering Design (ME310), Stanford University</p> <p>“Many people have talked about the design of business ecosystems. This book depicts impressively how to approach it.”<br /><b>– ASH MAURYA, </b>Bestselling author and inventor of <i>Lean Canvas</i></p> <p>“This book is the ultimate gateway to a better understanding of business ecosystem design, and it is well visualized.”<br /><b>– DAVID J. BLAND,</b> Lead author of <i>Testing Business Ideas</i></p> <p>“Design thinking for business growth and especially business ecosystem design are the winning formula of our age.”<br /><b>– GETABSTRACT,</b> Book review, 2021</p> <p><i>Design Thinking for Business Growth</i> delivers an eye-opening, fresh approach to designing and scaling business models and ecosystems. In this book, Michael Lewrick delivers a comprehensive procedural model for the design, development, and implementation of business ecosystems. He also presents the most critical design methods and tools you’ll need to make your own ecosystem a success. Perfect for founders, managers, and executives in industries of all types, <i>Design Thinking for Business Growth</i> also belongs in the libraries of product managers, department heads, and non-profit professionals who wish to better understand how to develop new and innovative ideas that lead to company growth and success. With a topical view of the design paradigm, <i>Design Thinking for Business Growth</i> complements the international bestsellers <i>The Design Thinking Playbook</i> and <i>The Design Thinking Toolbox</i>.<br /><br />IF YOU ARE READY TO APPLY A NEW DESIGN THINKING MINDSET FOR REMARKABLE BUSINESS GROWTH, <b>DESIGN THINKING FOR BUSINESS GROWTH</b> IS YOUR ULTIMATE TOOL FOR SUCCESS.</p>

<p>“Michael Lewrick is a thought leader who has concerned himself entirely with the development of the design paradigm. <i>Design Thinking for Business Growth</i> hits the zeitgeist and is the best definition of business ecosystem design I have read so far.”<br /><b>—Larry Leifer, Professor of Mechanical Engineering Design, Stanford University<br /><br /></b>“Many people have talked about the design of business ecosystems, but there has not been an impressive approach until now.”<br /><b>—Ash Maurya, bestselling author and inventor of Lean Canvas, LEANSTACK<br /><br /></b>“<i>Design Thinking for Business Growth</i> not only aids in a better understanding of business ecosystem design – the visualization is simply top-notch.”<br /><b>—David J. Bland, lead author of <i>Testing Business Ideas</i></b></p>

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