Details

Culture Hacker


Culture Hacker

Reprogramming Your Employee Experience to Improve Customer Service, Retention, and Performance
1. Aufl.

von: Shane Green

19,99 €

Verlag: Wiley
Format: EPUB
Veröffentl.: 03.04.2017
ISBN/EAN: 9781119405771
Sprache: englisch
Anzahl Seiten: 224

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Beschreibungen

<p><b>HACK YOUR WORKPLACE CULTURE FOR GREATER PROFITS AND PRODUCTIVITY</b></p> <p>"I LOVE THIS BOOK!"<br /><b>—CHESTER ELTON,</b> <i>New York Times</i> bestselling author of <i>All In</i> and <i>What Motivates Me</i></p> <p>"When companies focus on culture, the positive effects ripple outward, benefiting not just employees but customers and profits. Read this smart, engaging book if you want a practical guide to getting those results for your organization."<br /><b>—MARSHALL GOLDSMITH,</b> executive coach and <i>New York Times</i> bestselling author</p> <p>"Most books on customer service and experience ask leaders to focus on the customer first. Shane turns this notion on its head and makes a compelling case why leaders need to make 'satisfied employees' the priority."<br /><b>—LISA BODELL,</b> CEO of Futurethink and author of <i>Why Simple Wins</i></p> <p>"This is a must read for anyone in a customer service-centric industry. Shane explains the path to creating both satisfied customers and satisfied employees."<br /><b>—CHIP CONLEY,</b> <i>New York Times</i> bestselling author and hospitality entrepreneur</p> <p>The question is not, "does your company have a culture?" The question is, "does your company have a culture that fosters outstanding customer experiences, limits employee turnover, and ensures high performance?"</p> <p>Every executive and manager has a responsibility to positively influence their workplace culture. <i>Culture Hacker</i> gives you the tools and insights to do it with simplicity and style.</p> <p><i>Culture Hacker</i> explains:</p> <ul> <li>Twelve high-impact hacks to improve employee experience and performance</li> <li>How to delight and retain a multi-generational workforce</li> <li>The factors determining whether or not your employees deliver outstanding customer service</li> </ul>
<p>Introduction: The Journey from Customer Experience to Employee Experience xi</p> <p>1 Culture: More Than Just an HR Thing 1</p> <p>2 Values: Not Some Philosophical BS 13</p> <p>3 Selection: The Right Fit over a Warm Body 25</p> <p>4 Orientation and Onboarding: Your Sink-or-Swim Strategy is a Terrible Waste of Talent 37</p> <p>5 Performance Management: How We Fail to Maximize Our Employees’ Abilities and Talents 55</p> <p>6 Coaching: Giving Feedback, the Most Misunderstood and Poorly Executed Leadership Task 73</p> <p>7 Strategy, Scores, and Plans: The Real Reason Your People are Not Engaged 87</p> <p>8 Recognition: It’s Time to Stop the Meaningless and Mundane Awards Process 101</p> <p>9 Tough Conversations and Decisions: Why We Have People Who Would Be Better Off as Customers than Employees 113</p> <p>10 Career Development: It’s at the Heart of Long-Term Employee Commitment, Yet No One is Doing Anything about It 127</p> <p>11 Communication: Why One Size or One Way Doesn’t Fit All 139</p> <p>12 Product, Place, Process, and Perks: The Other Four P’s That Define the Employee Experience 161</p> <p>13 Leadership: Why We Have So Many Managers but So Few Leaders 173</p> <p>Afterword: Change—It’s Not Just Something Everyone Else Does 183</p> <p>Acknowledgments 189</p> <p>Index 191</p>
<p><b>SHANE GREEN</b> is a world-renowned keynote speaker, author, television personality, and consultant to global Fortune 500 leaders on customer experience and organizational culture. Shane draws on his foundation at The Ritz-Carlton Hotel Company and his work in multiple industries, to help clients transform customer experiences by improving employee habits and mindsets. As president and founder of SGEi, Shane leads a team of professionals who inspire iconic brands, like the NBA, Westfield, Foot Locker, Net Jets Inc., W Hotels, and BMW to reprogram their employee experiences—in order to create loyal customers and raving fans.
<p>Culture is the collective mindset and attitude of your employees. The mindset they bring to work every day determines how they will take care of your customers, how much effort they will put into their work, and whether or not they will stay with you long term. <p>The research from across industries is clear: when your employees are more engaged, your company is more productive and profitable—leading to better shareholder returns. Culture is no longer just a Human Resource thing, it is <i>the</i> most important thing in business today. <p><i>Culture Hacker</i> is the complete guide to understanding your employees' mindset, designing a strategy to elevate their experience, and executing a thoughtful, "below-the-radar" culture change. <p><i>Culture Hacker</i> will improve your customer satisfaction, employee retention, and organizational performance…and that leads straight to higher profits and productivity.

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