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<p>Preface viii</p> <p>Acknowledgments xiii</p> <p>1. Policy and Industry 1</p> <p>2. Place, Space, and Geography 12</p> <p>3. Gender and Sexuality 26</p> <p>4. Ideologies 40</p> <p>5. Rhetoric 53</p> <p>6. Ethnicity 71</p> <p>7. Identity, Lifestyle, and Subculture 83</p> <p>8. Consumer Culture and Fashion Studies 94</p> <p>9. Music 105</p> <p>10. Media Studies 122</p> <p>11. Visual Culture 136</p> <p>12. Audience, Performance, and Celebrity 150</p> <p>13. Bodies and Things 161</p> <p>14. Transnationality, Globalization, and Postcoloniality 170</p> <p>Index 180</p>

<b>Michael Ryan</b> is Professor of Film and Media Arts at Temple University. His books include <i>An Introduction to Film Analysis</i>, <i>Marxism and Deconstruction,</i> <i>Politics and Culture</i>, <i>Camera Politica</i>, <i>Cultural Studies; An Anthology</i>, and <i>Literary Theory: A Practical Introduction.</i>

Culture is the software of our lives: it is the program we live by and the rules that determine how we think and act. Yet these rules are dynamic, changing as we speak, write, and create – changing as we live. This innovative text provides a comprehensive introduction to Cultural Studies, from cyberculture and digital media to fashion and the new formulations of gender identity. The perfect companion volume to Ryan's <i>Cultural Studies: An Anthology</i>, this hands-on guide introduces students to the diverse fields that comprise Cultural Studies, from visual culture to popular music and new media. <p>With an emphasis on student exercises and activities, Ryan teaches cultural analysis through practical examples and applications. More than just a summary of the major ideas in the field, this wide-ranging introduction gives students of many disciplines the tools to become practitioners of Cultural Studies and active cultural analysts.</p>

"This is a sprightly and engaging tour around all the major points of reference in the field of Cultural Studies. Up-to-date and comprehensive in its coverage, with an array of interesting student exercises, it will be invaluable in the classroom and students would be hard pressed to find a more comprehensive and accessible handbook."<br /> —<b>Paul Smith</b>, George Mason University

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