Details

Crowdfunding


Crowdfunding

A Guide to Raising Capital on the Internet
Bloomberg Financial 1. Aufl.

von: Steven Dresner

38,99 €

Verlag: Wiley
Format: PDF
Veröffentl.: 20.02.2014
ISBN/EAN: 9781118746851
Sprache: englisch
Anzahl Seiten: 272

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Beschreibungen

<b>A groundbreaking book on the growing trend of crowdfunding</b> <p>Crowdfunding has gained considerable traction over the last few years. By combining the Internet/social media with equity-based financing, it is poised to usher in a new asset class that will change how early stage and small business financing transactions are consummated. Author Steven Dresner, Founder and CEO of Dealflow.com, understands the nuances of how crowdfunding can help companies gain much needed access to capital, and now he shares those insights with you.</p> <p>Engaging and informative, this book will serve the needs of a global audience comprising entrepreneurs, financiers, and other professionals. It skillfully addresses the market dynamics that are catapulting crowdfunding into the mainstream and explores essential issues ranging from planning an online campaign, post-transaction management, and business planning to securities law and tax issues.</p> <ul> <li>Puts the business of crowdfunding in perspective with a look at the current marketplace, overview of important data, and legitimate concerns</li> <li>Examines effective techniques for communicating with the crowd</li> <li>Details equity-based financing and other sources such as debt instruments</li> <li>Contains contributions from a wide array of individuals involved in the worlds of finance, law and accounting, social media, marketing, as well as DealFlow Media's own staff</li> </ul> <p>Crowdfunding affords-start ups and other smaller businesses better access to capital via the Internet/social media. It also allows an investor of any size to back a business of their choosing. This new book will show you what this process entails and how it can benefit everyone involved.</p>
<p>Acknowledgments ix</p> <p>Introduction xi</p> <p><b>Part I. The Business of Crowdfunding 1</b></p> <p>Chapter 1 Crowdfunding: A Historical Perspective 3<br /> <i>Jason Best and Sherwood Neiss</i></p> <p>Chapter 2 Understanding the “Crowd” 15<br /> <i>Karen Kerrigan</i></p> <p>Chapter 3 A Statistical View of Crowdfunding 31<br /> <i>Carl Esposti</i></p> <p>Chapter 4 Current Market Dynamics 47<br /> <i>Andrew Dix and Charles Luzar</i></p> <p><b>Part II. Preparing for your Crowdfunding campaign 81</b></p> <p>Chapter 5 Business Planning in Preparation for a Crowdfunding Campaign 83<br /> <i>David Feldman</i></p> <p>Chapter 6 Protecting Your Intellectual Property 97<br /> <i>Michael J. Allan and Tremayne M. Norris</i></p> <p>Chapter 7 Understanding Your Investor Options 111<br /> <i>Reginald Chambers</i></p> <p>Chapter 8 Communicating with Your Investors or “Backers” 127<br /> <i>Joy Schoffler</i></p> <p>Chapter 9 Alternatives to Crowdfunding 145<br /> <i>David R. Burton</i></p> <p><b>Part III. Understanding the Framework of Rules and Regulations 163</b></p> <p>Chapter 10 The Legal Aspects of Crowdfunding and U.S. Law 165<br /> <i>Joan MacLeod Heminway</i></p> <p>Chapter 11 Crowdfunding Laws Based on Global Jurisdiction 199<br /> <i>Jeff Lynn and Kristof De Buysere</i></p> <p>Chapter 12 Living with the New Reg D and Its Impact on Pitch Events and Demo Days 213<br /> <i>Kiran Lingam, Trent Dykes, and Megan Muir</i></p> <p>Afterword 227</p> <p>About the Author 233</p> <p>About the Contributors 235</p> <p>Author’s Disclaimer 241</p> <p>Index 243</p>
<p><b>STEVEN DRESNER </b>is the founder and CEO of Dealflow.com which provides software for deal marketing and transaction analysis. Steven’s experience includes managing businesses in the areas of software development, financial databases, and media. Steven has a BS in psychology and both an MBA in finance and a graduate degree in computer communications and networks. Steven is co-author and editor of two prior books on financing strategies and is frequently quoted in the media on ways companies can successfully raise capital.
<p>Do you have an idea for a project or business but aren’t sure how to get funding? Or maybe you’ve tried talking to donors and have failed to secure the capital you need. In the same way that social media has changed how we allocate time, crowdfunding will change how we allocate capital. As part of the Bloomberg Financial Series,<i> Crowdfunding: A Guide to Raising Capital on the Internet</i> explains the history and practices of crowdfunding from the perspective of experts. The book gives modern entrepreneurs a solution to long-standing funding challenges, and helps aspiring business owners and non-profit entities pool smaller sources of capital to successfully bring their ideas to life. <p>Beginning with an in-depth look at the history of crowdfunding, the book then moves into a detailed discussion of business funding processes and current market dynamics. It teaches readers how to prepare a successful crowdfunding campaign, how to understand the different investor options, and how to communicate well with investors once contact is made. It also provides a full explanation of legal and compliance issues and dives deep into current rules and regulations, including global jurisdiction as it impacts local laws. <p><i>Crowdfunding</i> is the only resource you need for creating a crowdfunding campaign that works – from understanding your options, to planning and strategy, to selecting an optimal deal portal. Gone are the days when the only options to raise funds for a new business were venture capitalists, angel investors, or Wall Street. With crowdfunding, any entrepreneur, financier, or non-profit professional can raise funds for their enterprise using smart networking and modern technology.

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