Creative CourageLeveraging Imagination, Collaboration, and Innovation to Create Success Beyond Your Wildest Dreams
Achieve more, do more, create more with the power of creative courage Creative Courage challenges you to step outside of your comfort zone and truly make an impact. Set aside the same old routine and break the status quo—because you can only rise to new heights if you first smash the ceiling. Written by the former Executive Creative Director of Creations at Cirque du Soleil, this book shows you how to step up your game, flex your creativity, and make big things happen. Whether you work independently or as part of a team, whether you're self-employed or part of an organization, and even if you think creativity isn't a part of the work that you do—this book gives you the perspective, courage, and kick start you need to think differently about the things you do every day. Creative courage is more than a strategy, it's a way of life. It opens your mind—and the minds of those around you—to new approaches, new ideas, and new schools of thought that can revolutionize the way you work. This book invites you to experience the freedom and power at the intersection of courage and creativity so you can finally: Foster a more collaborative culture Bring depth and meaning to every project Turn challenge into opportunity Create work that matters The value of creative thinking extends far beyond the arts, but the work it allows you to produce has the power to touch like great art can. You gain the ability to make a more profound impact, and you inspire and motivate others to do the same; you become a catalyst for bigger, better things, driven by the enormous potential of the free-thinking mind. Creative Courage helps you break out of the box and start making things happen today.
INTRODUCTION: CREATIVE COURAGE CHAPTER 1 – THE CENTRAL PROBLEM AFFECTING WORK: THE WAR ON IMAGINATION, AND HOW I LOST MY CREATIVE COURAGE. CHAPTER 2 – CARING FIRST: RESPECT IS NOT THE FIRST STEP WHEN DISENGAGEMENT IS THE STATUS QUO. CHAPTER 3 - SECURING SAFETY: NO SAFETY, NO TRUST. CHAPTER 4 - FOSTERING TRUST: THE NATURAL STATE OF SILOS CHAPTER 5 – PLAYING WITH DANGER: WHEN THE STAKES ARE SO HIGH THAT WE JUST WANT TO PLAY SAFE CHAPTER 6 – DREAMING: SPREADSHEETS DON’T DREAM CHAPTER 7 – BREAKTHROUGH & DISCOVER: THE NEGLECTED AREA OF HUMAN EMOTIONS AND THE EDGE OF THE FUTURE CHAPTER 8 – GROW: CAN YOU MAKE THE LOGO 30% BIGGER? WHAT IF IT’S NOT ABOUT THE LOGO? CHAPTER 9 – STARTING TO DANCE: IT’S NEVER TOO LATE TO START DANCING CONCLUSION: 50% MORE
Welby Altidor is the former Executive Creative Director for one of the world's most creative companies, Cirque du Soleil. He was Director of Creation for Michael Jackson ONE, a multimedia extravaganza that is currently in residence at Mandalay Bay Resort and Casino in Las Vegas. He is one of the founders of C:LAB, the creative laboratory of The Cirque du Soleil Group.
How can we create or nurture a culture at work that's more innovative to answer the call of transformation? How can we leverage imagination and creativity to make our work more robust and resilient? And, how can such a culture help produce relevance, inside and outside of our organization? Written by the former Executive Creative Director of Creations at Cirque du Soleil, Creative Courage shows what it takes to step outside our comfort zones to truly make a difference. Welby Altidor outlines a flexible and transformational framework for individuals and organizations who want to operate and innovate at the highest level in order to provide more constructive, inspiring, and empowering space for their employees, teams, and collaborators to flourish. As Altidor clearly shows, creative courage is more than a practical strategy, it's a way of life. It opens our minds—and the minds of those around us—to new approaches, new ideas, and new schools of thought that can revolutionize the way we work. The author reveals the foundational values of caring, safety, and trust that need to be in place in order to dream of the seemingly impossible and then take the risks that innovation demands. Discoveries and breakthroughs happen when we are able to identify ideas that can trigger constructive emotional reactions or experiences. When we take the dare to grow, we let more love and beauty in the world. Once the creative courage process is in place and proven successful, it can begin again from anywhere in the framework. For as long as we understand the sequential and incremental nature of each stage in relationship to each other, we can review our individual work with the same tool and target areas for further development. Whether you work independently or as part of a team, whether you're self-employed or part of an organization, and even if you think creativity isn't a part of the work that you do—Creative Courage gives you the perspective, courage, and kick start you need to think differently about the things you do every day.
Harness the power of creative courage to achieve more, do more, and create more "Altidor has already shown us the extraordinary things that are possible when you create work environments where people are freed to share their innate gifts and talents. Now, through??Creative Courage,??he offers a framework to unlock human potential—in yourself and the others in your span of care. A standing ovation is in order!"—BOB CHAPMAN, Author of??Everybody Matters: The Extraordinary Power of Caring for Your People Like Family;??and CEO, Barry-Wehmiller Companies "Creative Courage??rekindled every ounce of inquisitiveness from the darker shadows of my soul. Altidor's unique insights into the 'what' and 'how' of innovation sparked a host of catalytic??questions – ones that warped my sense of self, professionally and personally. It's a compelling book that strikes every creative chord in a powerful, but productive way."—HAL GREGERSEN, Executive Director, MIT Leadership Center; Senior Lecturer inLeadership and Innovation, MIT Sloan School of Management; and Co-author of The Innovator's DNA: Mastering the Five Skills of Disruptive Innovators "Welby's remarkable book sets the stage for readers to uncover their own creative courage, and does so with so much exuberance and joy that any personal accomplishment feels not only possible, but inevitable."—DEBBIE MILLMAN, Host, Design Matters; Chair, Masters in Branding; Editorial and Creative Director, Print Magazine
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