Cool InfographicsEffective Communication with Data Visualization and Design
Make information memorable with creative visual design techniques Research shows that visual information is more quickly and easily understood, and much more likely to be remembered. This innovative book presents the design process and the best software tools for creating infographics that communicate. Including a special section on how to construct the increasingly popular infographic resume, the book offers graphic designers, marketers, and business professionals vital information on the most effective ways to present data. Explains why infographics and data visualizations work Shares the tools and techniques for creating great infographics Covers online infographics used for marketing, including social media and search engine optimization (SEO) Shows how to market your skills with a visual, infographic resume Explores the many internal business uses of infographics, including board meeting presentations, annual reports, consumer research statistics, marketing strategies, business plans, and visual explanations of products and services to your customers With Cool Infographics, you'll learn to create infographics to successfully reach your target audience and tell clear stories with your data.
1 The Science of Infographics 1 Information Overload 9 The Rise of the Informavore 9 The Rise of Big Data 11 Why Infographics Work 14 Pattern Recognition 15 The Language of Context 16 The Picture Superiority Effect 20 The Art of Storytelling 27 Introduction/Foundation 28 Ah-Ha! The Main Event 28 Conclusion/Call-to-action 29 Media Formats of Infographics 31 Static Infographics 31 Zooming Infographics 34 Clickable Infographics 37 Animated Infographics 42 Video Infographics 45 Interactive Infographics 48 Final Thoughts 52 2 Online Infographics 57 Vertical Versus Horizontal Layouts 58 Types of Online Infographics 67 Informative Infographics 69 Persuasive Infographics 71 Visual Explanations 78 Infographic Advertisements 83 PR Infographics 88 Infographic Posters 90 Intellectual Property Issues 98 Copyright 98 Creative Commons 100 Trademarks and the Fair Use Doctrine 103 Images and Illustrations 105 AIGA, the Professional Association for Design 107 Should You Copyright Your Infographic? 107 Final Thoughts 108 3 Infographics and SEO 113 The Search Engine Challenge 115 The Objective of SEO 118 The Link Bait Challenge 119 It’s All About Relevance 123 Online Lifespan 126 Infographic Release Strategy 135 Landing Pages 135 Self-promotion 148 Promotion, Publicity, and Outreach 155 Final Thoughts 169 4 Infographic Resumes 173 Key Benefits 180 What’s the Risk? 180 Designing an Infographic Resume 181 Timeline Designs 183 Relative Experience Designs 187 Geographic Designs 190 Company Logos and Icons 192 Software Application Logos 201 Using an Infographic Resume 204 Job Application Systems 204 Standalone Infographic Resume 205 Combined Infographic Resume Design 208 Publishing Infographic Resumes Online 210 Designing Infographic Resumes for Print 211 Infographic Resumes on the iPad (or Tablet) 215 Infographic Resume Design Tools 217 All About You 228 5 Internal Confidential Infographics 233 Improving Internal Communications 234 The Fear of Confidential Information 236 Ideas for Visualizing Internal Data 238 Budgets 238 Sales and Profit Data 244 Business Processes 246 Strategies 251 Better Presentations Using Infographics 259 Final Thoughts 268 6 Designing Infographics 271 Be Accurate 272 Visualizing Area 274 Pick a Good Topic 281 Trending Topics 281 Controversial Topics 282 Search for Prior Art 282 Focus on the Key Message 283 The 5-second Rule 284 Tell One Story Really Well 285 Visualize When Possible 288 Big Fonts Are NOT Data Visualizations 288 Visuals Are Perceived as More Important 290 Minimize Text 291 Eliminate Chart Legends 293 Be Data Transparent 295 No Data Sources List 296 Vague Data Sources 297 Questionable Data Sources 298 Best Practices 298 The Fine Print 299 Company Logo 299 Copyright License 300 Original Landing Page URL 300 Designer Credit 301 Putting It Together 302 Final Thoughts 302 7 Design Resources 305 Desktop Software Tools 306 Vector Graphics 306 Image Editing 314 Online Data Visualization Tools 317 Finding Data Online 328 Online Infographics Design Sites 330 Reading List 337 Index 339
Randy Krum is founder and president of InfoNewt, an infographic design and data visualization company, and the creator of Cool Infographics (coolinfographics.com). He designs infographics for both online publications and internal communications, and consults on building infographic landing pages, social sharing links, infographic SEO, reaching key influencers, and tracking results.
Your data tells a story. Make it unforgettable with infographics Cool infographics tell a story visually — an engaging story built with your data. More than just using pictures or colorful charts, infographics create the type of visual representation that your audience will quickly grasp and remember. This innovative guide prepares you for creating compelling infographics for online marketing, business reports, and presentations, as well as designing your own infographic resume. Discover what makes infographics work Structure information into a simple 3-part story Clarify the design process and follow infographic design rules Implement an infographic launch strategy to maximize SEO value Design a personal infographic resume to market yourself Visit coolInfographics.com for information about good infographic design, links to design tools, infographic posters, and more
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