Details

<b>Preface ix</b> <p><b>About the Contributing Authors xix</b></p> <p><b>Chapter 1 Freedom with Fences: Robert Stephens Discusses CIO Leadership and IT Innovation 1</b></p> <p>The CIO Leadership Paradox 1</p> <p>The Fences 5</p> <p>Rules and Innovative Augmentation 13</p> <p>The CIO and Enterprise Culture 16</p> <p>Radical Transparency 20</p> <p>Proactive Risk Practices 23</p> <p>The CIO and the Customer 26</p> <p>The IT Organization 34</p> <p>Notes 39</p> <p><b>Chapter 2 Why Does IT Behave the Way It Does? 41</b></p> <p>Making Sense of IT Business Management 41</p> <p>Putting the Pieces Together 63</p> <p>Changing the Way IT Behaves 86</p> <p>Notes 97</p> <p><b>Chapter 3 Cloud Computing and the New Economics of Business 99</b></p> <p>A Combination of Technologies Create Cloud Computing 100</p> <p>Some Working Defi nitions of Cloud Computing 101</p> <p>Cloud Computing Has Three Component Layers 102</p> <p>Implications of the Transition to Cloud Computing 104</p> <p>A Business Strategy Based on Agility 108</p> <p>Using the Cloud for Business Advantage 111</p> <p>Business Applications with the Greatest Potential 112</p> <p>Cloud Risk Considerations 115</p> <p>Cloud Cost Considerations 118</p> <p>Case Study: Selling "Designer Chocolates" 120</p> <p>Desirable Characteristics of New IT Architecture 123</p> <p>Public Clouds, Private Clouds, and Hybrid Clouds 124</p> <p>Issues to Consider When Thinking about Private Clouds 128</p> <p>The Cloud is a Platform for Managing Business Processes 131</p> <p>Automate Routine Processes, Focus People on Handling Exceptions 134</p> <p>Four Technologies Enable Responsive Business Processes 136</p> <p>Notes 139</p> <p><b>Chapter 4 Leading with Green: Expanding the CIO's Role in Eco-Effi cient Information Technology Adoption 141</b></p> <p>What Is Green IT? 144</p> <p>Who Cares about Green IT? 146</p> <p>Green IT: A Quickly Maturing Management Discipline 147</p> <p>Common Challenges Presented by Green 159</p> <p>Role of Public Policy 165</p> <p>Role of the CIO 167</p> <p>Risks and Common Mistakes to Avoid 171</p> <p>Summary 173</p> <p>Notes 174</p> <p><b>Chapter 5 Sustainability, Technology, and Economic Pragmatism: A View into the Future 177</b></p> <p>Sustainability 177</p> <p>Globalization, Decentralization, and Sustainability 179</p> <p>Future Opportunities for Improving Global IT Sustainability 187</p> <p>Mobility 203</p> <p>Ubiquity: Pervasive Computing, Ubiquitous Sensors, and Ad Hoc Communications 212</p> <p>Energy: Smart Buildings, Renewables, and Campus Sustainability 215</p> <p>Physical Security and Information Assurance 217</p> <p>Integrating Sustainability into Strategic Planning 220</p> <p>The Future Lies before Us 232</p> <p>Notes 233</p> <p><b>Chapter 6 How to Measure and Manage Customer Value and Customer Profi tability 237</b></p> <p>The Rising Need to Focus on Customers 238</p> <p>A Foundation for Customer Portfolio Management 245</p> <p>Distinguishing High from Low Economic Customer Value 255</p> <p>Measuring Customer Lifetime Value 262</p> <p>Balancing Shareholder Value with Customer Value 269</p> <p>The CFO and CIO Must Shift Emphasis 275</p> <p>Appendix 6A: Activity-Based Costing is a Cost Reassignment Network 280</p> <p>Notes 282</p> <p><b>Chapter 7 Evolution of Networks into Networking 285</b></p> <p>Evolution of Networks into Networking: Computational, Data, Business, and Personal 285</p> <p>Advances in Computational and Data Networks 289</p> <p>Advances in Storage and Data Networks 291</p> <p>Business Impacts of Business Networking 295</p> <p>Business Impacts of Social Networking 299</p> <p>Virtual Worlds: Second Life 302</p> <p>Democratization and Socialization of Information 306</p> <p>The Wisdom of Crowds? 309</p> <p>The New Reality 311</p> <p>Adapting to the New Reality 315</p> <p>Role of IS/IT in Adapting to the New Reality 317</p> <p>Notes 320</p> <p><b>About the Editor 327</b></p> <p><b>Index 329</b></p>

<p><b>JOE STENZEL</b> has worked as editor in chief of the <i>Journal of Strategic Performance Management </i>and <i>Cost Management,</i> and two Warren, Gorham, and Lamont periodicals since 2000. He has written or co-written four other books for John Wiley & Sons: <i>Essentials of Cost Management, From Cost to Performance Management, CFO Survival Guide,</i> and <i>Lean Accounting</i>.

<p><b>CIO BEST PRACTICES</b> <p>Enabling Strategic Value with <b>Information Technology</b> <p>SECOND EDITION <p>For anyone who wants to achieve better returns on their IT investments, <i>CIO Best Practices, Second Edition</i> presents the leadership skills and competencies required of a CIO addressing comprehensive enterprise strategic frameworks to fully leverage IT resources. <p>Filled with real-world examples of CIO success stories, the <i>Second Edition</i> explores: <ul> <li>CIO leadership responsibilities and opportunities</li> <li>The business impacts of both business and social networking, as well as ways the CIO can leverage the new reality of human connectivity on the Internet</li> <li>The increasingly inextricable relationships between customers, employees, and their use of personal information technologies</li> <li>Emerging cultural expectations and standards outside the workplace</li> <li>Current CRM best practices in terms of the relationship between customer preferences and shareholder wealth</li> <li>Enterprise energy utilization and sustainability practices—otherwise known as Green IT—with all the best practices collected here, in one place</li> <li>Best practices for one of the Internet's newest and most revolutionary technologies: cloud computing and ways it is shaping the new economics of business</li> </ul>

US