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About the Author. <p>Preface.</p> <p>Acknowledgments.</p> <p>1. Introduction.</p> <p>2. Asset Utilization Measurements.</p> <p>3. Operating Performance Measurements.</p> <p>4. Cash Flow Measurements.</p> <p>5. Liquidity Measurements.</p> <p>6. Capital Structure and Solvency Measurements.</p> <p>7. Return on Investment Measurements.</p> <p>8. Market Performance Measurements.</p> <p>9. Measurements for the Accounting/Finance Department.</p> <p>10. Measurements for the Engineering Department.</p> <p>11. Measurements for the Human Resources Department.</p> <p>12. Measurements for the Logistics Department.</p> <p>13. Measurements for the Production Department.</p> <p>14. Measurements for the Sales and Marketing Department.</p> <p>15. Measurement Analysis with an Electronic Spreadsheet.</p> <p>Appendix. Measurement Summary.</p> <p>Glossary.</p> <p>Index.</p>

<b>STEVEN M. BRAGG</b>, CPA, CMA, CIA, CPIM, has been the chief financial officer or controller of four companies, as well as a consulting manager at Ernst & Young and auditor at Deloitte & Touche. He received a master's degree in finance from Bentley College, an MBA from Babson College, and a bachelor's degree in economics from the University of Maine. He has been the two-time president of the Colorado Mountain Club, is an avid alpine skier and mountain biker, and is a certified master diver. Mr. Bragg resides in Centennial, Colorado. He is also the author of <i>Accounting Best Practices</i> and <i>Design and Maintenance of Accounting Manuals</i> (both published by Wiley).

Praise for Business Ratios and Formulas A Comprehensive Guide Second Edition<br /> <br /> <p>"With the thousands of measurements available to the corporate manager, this publication filters them based on usefulness and the type of business manager. More importantly, the helpful examples, along with cautions to consider when using the measurements, display the years of experience Steven possesses in real-world application of such tools."<br /> —Richard B. Lanza, CPA-CITP, CFE, PMPCash Recovery Partners, LLC</p> <p>"Mr. Bragg takes business analysis one step further, providing an invaluable reference asset for both financial and nonfinancial professionals. The reader will be impressed with the extremely organized manner in which Bragg presents each chapter, allowing the reader to navigate independently, simplifying a sometimes overwhelming process."<br /> —Jodi Nefzger, CPP, Director of Finance Masonic Home of Missouri</p> <p>"Steve's book is an extremely comprehensive compilation of valuable measurements for gauging and managing any business, including both financial and nonfinancial parameters and at several different levels. His unique way of explaining the measurement, presenting the formula, giving a fairly comprehensive example, then including cautions on its use is especially valuable. Anyone concerned about maximizing their business and monitoring performance will find this book quite valuable."<br /> —Robert C. Johnson, CPA Greeneville, Tennessee</p> <p>Praise for the First Edition</p> <p>"Steve Bragg has created a useful, relevant guide to applying performance measurements across the organization. His practical explanations and examples should enable managers to apply sophisticated performance measures in a straightforward manner. This book will be a great tool for process improvement. It should be well received by managers, accountants, and consultants."<br /> —Clint Davies, Principal Berry, Dunn, McNeil & Parker</p>

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