Details

Business Plans Kit For Dummies


Business Plans Kit For Dummies


5. Aufl.

von: Steven D. Peterson, Peter E. Jaret, Barbara Findlay Schenck

23,99 €

Verlag: Wiley
Format: PDF
Veröffentl.: 09.05.2016
ISBN/EAN: 9781119245698
Sprache: englisch
Anzahl Seiten: 416

DRM-geschütztes eBook, Sie benötigen z.B. Adobe Digital Editions und eine Adobe ID zum Lesen.

Beschreibungen

<b>The fast and easy way to construct a winning business plan</b> <p>If you're looking to establish, expand, or re-energize a business, the best place to start is with a sound business plan—and this new edition of <i>Business Plans Kit For Dummies</i> is here to help you get you started. From getting your hands on start-up money from investors to successfully growing or reimaging your venture, it offers everything you need to craft a well-defined business plan that will set you on a course to get your business moving in the right direction.   <p>Are you unsure how to draft objectives for managers or deal with displacement? Are you new to hiring employees and need help grasping the ins and outs of creating a new business? No worries! <i>Business Plans Kit For Dummies</i> is brimming with all the tools and expert guidance you need to bring a successful business plan to life and keep your company afloat in any economic environment. Including the latest tips and resources, and packed with lots of helpful examples and sample forms, it offers everything you need to craft a winning business plan and increase the likelihood your business will not only survive, but thrive! <ul> <li>Create a sound business plan and clear mission statement</li> <li>Establish and assess your goals and objectives</li> <li>Get start-up money in any economy</li> <li>Increase your business' chances of financial success</li> </ul> <p>If you're a small business owner, investor, or entrepreneur looking for expert guidance on developing and implementing a strategic plan to help your business succeed, <i>Business Plans Kit For Dummies</i> has you covered!
<p>Introduction 1</p> <p><b>Part 1: Getting Started with Business Plans</b><b> 5</b></p> <p>CHAPTER 1: Powering Up for Business Success 7</p> <p>CHAPTER 2: Developing the Idea That Powers Your Plan 25</p> <p>CHAPTER 3: Defining Your Business Purpose and Structure 47</p> <p><b>Part 2: Developing Your Plan’s Components</b><b> 77</b></p> <p>CHAPTER 4: Understanding Changing Conditions, Customers, and Competition 79</p> <p>CHAPTER 5: Charting Your Strategic Direction 103</p> <p>CHAPTER 6: Describing Your Business and Its Capabilities 129</p> <p>CHAPTER 7: Crafting Your Marketing Plan 155</p> <p>CHAPTER 8: Finding Your Funding 177</p> <p>CHAPTER 9: Tallying Your Financial Situation 191</p> <p><b>Part 3: Tailoring Your Plan to Fit Your Business</b><b> 215</b></p> <p>CHAPTER 10: Planning for a One-Person Business 217</p> <p>CHAPTER 11: Planning for a Small Business 241</p> <p>CHAPTER 12: Planning for a Virtual Business 255</p> <p>CHAPTER 13: Planning for an Established Business 267</p> <p>CHAPTER 14: Planning for a Nonprofit Organization 283</p> <p>CHAPTER 15: Planning in a Transformed World 301</p> <p><b>Part 4: Making the Most of Your Plan</b><b> 315</b></p> <p>CHAPTER 16: Putting Your Plan Together 317</p> <p>CHAPTER 17: Implementing Your Plan 337</p> <p><b>Part 5: The Part of Tens</b><b> 361</b></p> <p>CHAPTER 18: Ten Signs That Your Plan May Need an Overhaul 363</p> <p>CHAPTER 19: Ten Questions to Ask Before You Finish Your Business Plan 369</p> <p>Appendix: What You Can Find Online 373</p> <p>Index 379</p>
<p><b>Steven D. Peterson, PhD,</b> is the senior partner and founder of the management tool development company, Strategic Play.</p><p><b>Peter Jaret</b> is a frequent contributor to <i>The New York Times</i>, <i>Reader’s Digest</i>, and <i>AARP Bulletin</i>.</p><p><b>Barbara Findlay Schenck </b>is a nationally recognized marketing specialist and the author of several <i>For Dummies</i> books.</p>
<p>Construct a winning<b> business plan</b></p> <p>Everyone who wants to start — or grow — a business usually begins with the same question: what’s the key to success? First and foremost, you need a solid business plan to prepare you for the challenges that lie ahead in today’s competitive business world. Luckily, the expert guidance you need to do just that is at your fingertips! <p><b>Inside. . .</b> <ul><li>Identify your target market</li><li>Track business finances</li><li>Create a marketing plan</li><li>Leverage social media</li><li>Assess your competition</li><li>Tailor your plan</li><li>Put it all together</li><li>Implement your plan</li><li>Find helpful forms online</li></ul>

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